Should Food Seekers Have a Landing Page?

This test is intended to determine if the first page a food seeker sees should be the current landing page, which just has a big image, a drop-down to select a location and a search button.

Case A: When the user visits the home page, they see a landing page, which has a suitable background image, and a control that allows them to select a location via an auto-complete drop-down. To proceed, the user needs to specify and location and press the search button, which then takes them to the map page, and executes the query with the location specified, plus default criteria for zoom level and category filters.

Case B: There is no landing page, and going to the root url takes the user directly to the map page.

The "Success Criteria" is that the user clicks on an organization to see the Organization Detail panel (or maybe the Call or Get Directions buttons?).

The test should determine some combination of the following:

• What percentage of users who go to the site eventually meet the Success Criteria?
• How many times does a user execute various queries before success?
• How long does it take for a user to get from opening the site to their first success?
• How many times does the user meet the success criteria in a session?
• How many operations (page views or something) does it take a user to get to success?