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willdurand committed Jun 10, 2014
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Expand Up @@ -23,6 +23,16 @@ <h1 class="title">Web Analytics & Tracking 101</h1>
<br>
<em>William Durand &mdash; June 10, 2014</em>
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<section data-markdown>
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## Agenda

* Web Analytics
* Google Analytics
* Web Tracking
* The NSA
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<section>
<section data-markdown>
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**Web analytics** is the **measurement**, **collection**, **analysis** and **reporting**
of web data for purposes of **understanding** and **optimizing web usage**.

<br>
It can be used as a tool for business and market research.

<br>
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<br>Google cookie as a way to identify targets for exploitation. Thank you <strong>Edward Snowden</strong>!
</small>
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## Google's PREF Cookie

Google assigns a **unique PREF cookie** anytime
someone's browser makes a connection to any of the
company's Web properties or services.

This can occur when consumers directly use Google
services (Search, Maps, etc.), or when they visit
websites that contain **embedded widgets** (Google Plus).

That cookie contains a code that allows Google to
uniquely<br>track users to **personalize ads**.
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</section>
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## What The F**k?
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browser.
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<section data-markdown>
<script type="text/template">
## Google's PREF Cookie

Google assigns a **unique PREF cookie** anytime
someone's browser makes a connection to any of the
company's Web properties or services.

This can occur when consumers directly use Google
services (Search, Maps, etc.), or when they visit
websites that contain **embedded widgets** (Google Plus).

That cookie contains a code that allows Google to
uniquely<br>track users to **personalize ads**.
</script>
</section>
</section>
<section data-markdown>
<script type="text/template">
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