Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
-
Updated
Nov 21, 2024 - Python
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
The main purpose of this repository is to model and forecast customer lifetime value.
Measuring Customer Lifetime Value through Buy Till You Die (BTYD) model
Add a description, image, and links to the btyd topic page so that developers can more easily learn about it.
To associate your repository with the btyd topic, visit your repo's landing page and select "manage topics."