Over 75% of customers abandon their online shopping carts - recover some of these lost sales with the Abandoned Cart module for Modmore's Commerce for MODX. This Abandoned Cart module allows you to schedule when to send emails to potential customers with an advanced conditions engine to determine what messages to send to specific segments. Use native Twig templating and HTML to build powerful email templates to fit your business needs.
Features:
- Schedule automated emails to send to customers who have abandoned their cart
- Send automated emails based on sets of conditions (supporting order and address targeting)
- Use completely customizable email templates to fit your brand and business needs
- Track conversion of previously abandoned carts
- Customer subscription management to allow customers to opt out of abandoned cart emails
- Export abandoned cart customer information using native Modmore Commerce reports (CSV, Excel, XML, JSON, HTML)
- Install the transport package in MODX Extras -> Installer
- Go to Extras -> Commerce -> Configuration -> Modules
- Find and enable the Abandoned Cart module
When you enable the Abandoned Cart module, there is a configuration option "Converted On Method". This configuration option allows you to change when the Abandoned Cart module detects that the order has been completed.
This has two available options; either when the order is moved to processing or when the thank you step displays in checkout.
- "Order Moved to Processing" uses the Commerce event "\Commerce::EVENT_STATE_CART_TO_PROCESSING". This event runs when the markProcessing function on the Commerce comCartOrder object is called (generally when all payments are received). This is the default option and is suitable for most shops.
- "Thank You Step" uses the Commerce event "\Commerce::EVENT_CHECKOUT_AFTER_STEP". This event runs when the current step = thankyou (final step of checkout). This option may be suitable for some shops depending on how orders are fulfilled
See more information on Commerce events here: https://docs.modmore.com/en/Commerce/v1/Developer/Modules/Events.html
The cronjob script is located in assets/components/commerce_abandonedcart/run.php. This script sends scheduled abandoned cart messages. It will need to be configured in your server's crontab.
This example runs the cronjob script every 5 minutes.
*/5 * * * * /usr/bin/php /var/www/html/assets/components/commerce_abandonedcart/run.php > /dev/null 2>&1
Make sure to replace /var/www/html with the actual path of your web root.
By default, the cronjob is allowed to run via a web request (to enable the usage of web-based cron services). It is recommended to disable web access for security by changing the following system setting in MODX to "No": commerce_abandonedcart.web_cron. This will prevent requests from the web from running the script to send abandoned cart emails.
You can create and schedule abandoned cart messages to send out to customers via the Abandoned Carts interface in the Commerce dashboard. This is located under the "Abandoned Carts" tab, then "Schedule" on the left-side navigation.
On this page, you can view & edit previously configured messages as well as create a new one. To create a new scheduled message, click "Add Scheduled Message".
When creating a scheduled message, you can fill out the following fields:
From: The email address the message is sent from.
Subject: The email subject line the message uses.
Conditions: Conditions on when to send a message to specific customers
Content: Message to send (twig - similar to how status change actions work). This module comes with an example email for testing: {% extends "abandonedcart/emails/standard.twig" %}
Conditions allow you to only send a scheduled message when the specified conditions are met. This can be useful if you only want to send an abandoned cart customer in a specific region or if their cart is over a certain amount.
This module uses the standard conditions field that Commerce uses for tax rules. This supports checking order and address fields in the conditions.
For example, if you only wanted to send an abandoned cart message to orders over $150, you could set the field name to "total", condition to "is greater than", and value field "15000". Note that all monetary values in conditions are in cents!