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README.md

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 This repository contains the schemas necessary for crafting new GCN notices. It also includes mission-specific schemas and illustrative examples, which are distributed by [GCN Kafka](https://gcn.nasa.gov). These schemas are one of the important step in the process of establishing [New Notice](https://gcn.nasa.gov/docs/producers) for both existing and new missions.
 
-The alert format for new Notices over GCN Kafka is JSON. We have designed a set of core schema which serve as the building blocks for new GCN Notices. Instrument-specific schema can also be created, but we request that you utilize the core schema as much as possible.
+The alert format for new Notices over GCN Kafka is JavaScript Object Notation (JSON), a widely adopted internet data format. We have designed a set of core schema which serve as the building blocks for new GCN Notices. Instrument-specific schema can also be created, but we request that you utilize the core schema as much as possible.
 
 Please add your schema to this repository under <code>gcn/notices/<i>mission</i>/</code> and submit a pull request for the GCN Team to review. The GCN team is happy to iterate with the producers on their schema contents and format. Your pipeline will generate JSON files following these schema and send alerts to GCN as described in [New Notice Producers](https://gcn.nasa.gov/docs/producers).