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Customer Management Framework |
Pimcore allows to manage any kind of data - unstructured, digital assets and structured content. The most obvious structured content is product data and all data related to products like categories, technologies, brands, etc. The built-in E-Commerce Framework supports building e-commerce applications and managing transactional data like orders. The third big group of structured data besides products and transactions is customer data.
The Customer Management Framework (CMF) for Pimcore adds new functionality for customer data management, segmentation, personalization and marketing automation. It allows aggregating customer data and user profiles, enriching data, linking social profiles, building audience segments, triggering events, personalizing experience, executing marketing automation, and much more.
Like Pimcore itself and the E-Commerce-Framework, the CMF is also a Framework for developers to develop customer management solutions and is tightly integrated into the Pimcore Core functionality.
- Customer Data Management based on Pimcore Data Objects.
- Storage of Customer Activities from different data feeds.
- Customer Segmentation based on data, activities and other criteria.
- Duplicate detection and merging.
- Enhancement of Pimcore's on-site personalization.
- Marketing Automation with built-in rule engine and triggers.
- Default integration to external newsletter systems like MailChimp.
- Rest API for integration of external systems for data import or export.
For a first impression have a look at our Demo. For more complex solutions have a look at our case studies.
The following sections provide shortcuts into the documentation to start working with the Customer Management Framework (CMF) for Pimcore:
- See the Getting Started section for an overview of the CMF Framework architecture or information about the installation process.
- See the Customer-Related Data section for details about the management of customer-related data with the CMF Framework.
- See the Platform Topics section for documentation about services provided by the CMF Framework.
- Working with Customers
- Working with Activities (ActivityManager, ActivityStore, ActivityView)
- Working with Customer Segments
- Customer Duplicates Service
- Built-In Marketing Automation Engine
- Newsletter System Integration
- Rest API Webservice
- Integration with Pimcore Targeting Engine
For details see our Contributing guide.