Update index.mdx

src/pages/about/index.mdx

@@ -1,11 +1,14 @@
 ---
-title: Homebrew Computer Company
-description: We are Homebrew Computer Company, the creators and maintainers of Jan, Cortex and other tools.
+title: "Homebrew: AI Research Lab"
+description: Homebrew is an AI research lab. Our mission is to build human-augmenting AIs that run on energy-efficient and earth-friendly hardware.
 keywords:
   [
-    Homebrew Computer Company,
+    Homebrew,
     Jan,
     local AI,
+    on-device AI,
+    Cortex,
+    LLM,
     open-source alternative to chatgpt,
     alternative to openai platform,
     privacy focus,
@@ -14,74 +17,73 @@ keywords:
     conversational AI,
     no-subscription fee,
     large language models,
-    about Jan,
     desktop application,
     thinking machines,
   ]
 ---
 
 import { Callout } from 'nextra/components'
 
-# Homebrew Computer Company
-
-![Eniac](./_assets/eniac.jpeg)
-_[Eniac](https://www.computerhistory.org/revolution/birth-of-the-computer/4/78), the World's First Computer (Photo courtesy of US Army)_
+# Homebrew 
 
 ## About 
 
-We're a team of AI researchers and engineers. We are the creators and lead maintainers of a few open-source AI tools: 
+Homebrew is an AI research lab. Our mission is to build human-augmenting AIs that run on energy-efficient and earth-friendly hardware.
+
+Our products:
 
-- 👋 [Jan](https://jan.ai): ChatGPT-alternative that runs 100% offline
-- 🤖 [Cortex](/cortex): A simple, embeddable library to run LLMs locally
-- More to come! 
+- 👋 [Jan](https://jan.ai): A personal AI that learns and evolves with user interactions
+- 🤖 [Cortex](/cortex): A modular AI engine that allows developers to run and build AI on any hardware
 
 <Callout>
-The [Homebrew Computer Club](https://en.wikipedia.org/wiki/Homebrew_Computer_Club) was an early computer hobbyist group from 1975 to 1986 that led to Apple and the personal computer revolution.
+We were inspired by the [Homebrew Computer Club](https://en.wikipedia.org/wiki/Homebrew_Computer_Club) was an early computer hobbyist group from 1975 to 1986 that led to Apple and the personal computer revolution.
 </Callout>
 
-### Mission
-
-We're a robotics company that focuses on the cognitive framework for future robots. Our long-term mission is to advance human-machine collaboration to enable human civilization to thrive.
+We are working towards a 2035 vision where AI and humanity evolve symbiotically, enhancing human capabilities while preserving our home, Earth. Keep reading how we see the future at [Vision page.](https://homebrew.ltd/about/handbook/vision)
 
-### Business Model
+Homebrew is an opinionated company with a clear philosophy for the products we build:
 
-We're currently a bootstrapped startup [^2]. We balance technical invention with the search for a sustainable business model (e.g., consulting, paid support, and custom development).
-
-<Callout>
-We welcome business inquiries: 👋 [email protected] 
-</Callout>
+### Open Science
 
-### Community
+We believe in open science. Our research findings, methodologies, and many of our tools are publicly available for scrutiny and further development by the wider AI community.
 
-We have a thriving community built around [Jan](../docs), where we also discuss our other projects.  
+- `Open Source`: We share our code, and everyone can build upon and improve our work.
+- `Build in Public`: We document our journey, successes, and failures
+- `Right to Tinker`: We encourage our users to take it further by tinkering[^1], extending, and customizing our products to fit their needs.
 
-- [Discord](https://discord.gg/AAGQNpJQtH)
-- [Twitter](https://twitter.com/janframework)
-- [LinkedIn](http://linkedin.com/company/janframework/)
-- [HuggingFace](https://huggingface.co/janhq)
-- Email: [email protected]
+### Privacy-conscious
 
-## Philosophy
+AI can be very dangerous from the perspective that [Big Tech](https://en.wikipedia.org/wiki/Big_Tech) accumulates way too much power, and privacy is sacrificed for utility. We believe AI can be advanced without sacrificing privacy.
 
-Homebrew is an opinionated company with a clear philosophy for the products we build: 
+- `User Ownership of Data`: Your data remains yours, always.
+- `Local-first`: We adopt [local-first](https://www.inkandswitch.com/local-first/) principles and store data locally in [universal file formats.](https://stephango.com/file-over-app)
+- `Self-hosted`: We provide options for users to run our AI on their own infrastructure.
 
-### 🔑 User Owned
+We make no attempt to lock you in, and our tools are free of [user-hostile dark patterns](https://twitter.com/karpathy/status/1761467904737067456?t=yGoUuKC9LsNGJxSAKv3Ubg) [^2].
 
-We build tools that are user-owned. Our products are [open-source](https://en.wikipedia.org/wiki/Open_source), designed to run offline or be [self-hosted](https://www.reddit.com/r/selfhosted/). We make no attempt to lock you in, and our tools are free of [user-hostile dark patterns](https://twitter.com/karpathy/status/1761467904737067456?t=yGoUuKC9LsNGJxSAKv3Ubg) [^1].
+### Environmental Responsibility
 
-We adopt [Local-first](https://www.inkandswitch.com/local-first/) principles and store data locally in [universal file formats](https://stephango.com/file-over-app). We build for privacy by default, and we do not [collect or sell your data](/privacy). 
+Earth has been our home for billions of years. We owe future generations a habitable planet. We solve difficult problems at the hardware, software, and infrastructure levels to ensure that our work in AI does not harm the environment. We go beyond zero-carbon AI, to innovate on technologies like immersion cooling and energy-efficient chips, to make this happen.
 
-### 🔧 Right to Tinker
+- `Beyond Zero Carbon`: We aim for net-positive environmental impact in our AI.
+- `Energy Innovation`: We pioneer technologies like [immersion cooling](https://en.wikipedia.org/wiki/Immersion_cooling) and energy-efficient chips to reduce AI's energy footprint.
+- `Resource Optimization`: We focus on maximizing AI performance per watt.
 
-We believe in the [Right to Repair](https://en.wikipedia.org/wiki/Right_to_repair). We encourage our users to take it further by [tinkering, extending, and customizing](https://www.popularmechanics.com/technology/gadgets/a4395/pm-remembers-steve-jobs-how-his-philosophy-changed-technology-6507117/) our products to fit their needs. 
+<Callout>
+We welcome business inquiries: 👋 [email protected]
+</Callout>
 
-Our products are designed with [Extension APIs](/docs/extensions), and we do our best to write good [documentation](/docs) so users understand how things work under the hood. 
+We're currently a bootstrapped startup [^3]. We balance technical invention with the search for a sustainable business model (e.g., consulting, paid support, and custom development).
 
-### 👫 Build with the Community
+### Community
 
-We are part of a larger open-source community and are committed to being a good jigsaw puzzle piece. We credit and actively contribute to upstream projects. 
+We have a thriving community, where we also discuss our other projects: 
 
-We adopt a public-by-default approach to [Project Management](https://github.com/orgs/janhq/projects/5), [Roadmaps](https://github.com/orgs/janhq/projects/5/views/31), and Helpdesk for our products. 
+- [Discord](https://discord.gg/AAGQNpJQtH)
+- [Twitter](https://twitter.com/janframework)
+- [LinkedIn](http://linkedin.com/company/janframework/)
+- [HuggingFace](https://huggingface.co/janhq)
+- Email: [email protected]
 
 ## Inspirations
 
@@ -100,6 +102,9 @@ We are inspired by and actively try to emulate the paths of companies we admire
 
 ## Footnotes
 
-[^1]: [Kaparthy's Love Letter to Obsidian](https://twitter.com/karpathy/status/1761467904737067456?t=yGoUuKC9LsNGJxSAKv3Ubg)
+[^1]: [How Steve Jobs's philosophy changed the tech](https://www.popularmechanics.com/technology/gadgets/a4395/pm-remembers-steve-jobs-how-his-philosophy-changed-technology-6507117/)
+
+[^2]: [Kaparthy's Love Letter to Obsidian](https://twitter.com/karpathy/status/1761467904737067456?t=yGoUuKC9LsNGJxSAKv3Ubg)
+
+[^3]: [The Market for AI Companies](https://www.artfintel.com/p/the-market-for-ai-companies) by Finbarr Timbers
 
-[^2]: [The Market for AI Companies](https://www.artfintel.com/p/the-market-for-ai-companies) by Finbarr Timbers