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Useful to find a correlation between products sold and the likelihood a particular product would also be purchased. Similar to "customers frequently purchase together"

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Market Basket Analysis -- Association Rules & Frequent Pattern Algorithms

Identify frequent pattern itemsets using the Apriori algorithm and association rules to identify the likelihood a particular product will be purchased alongside another.

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Useful to find a correlation between products sold and the likelihood a particular product would also be purchased. Similar to "customers frequently purchase together"

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