Merge pull request #959 from Sylius/damonsson-patch-2

Create LICENSE_OF_TRADEMARK_AND_LOGO

LICENSE_OF_TRADEMARK_AND_LOGO

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+Encourage widespread and fair use of Sylius logo and brand identity.
+
+This Trademarks and Logos use policy (the “Policy”) is based on the Ubuntu 
+and Symfony trademark policy and published under the CC-BY-SA license. You 
+are welcome to base your own project trademark policies off it, just let 
+others use your changes and give credit to the Ubuntu and Symfony projects 
+as the original source!
+
+Version n°1. Published on April 5th 2019.
+
+The objective of the Policy is to encourage widespread use of the Sylius 
+trademarks by the Sylius community while controlling that use in order to 
+avoid confusion on the part of Sylius users and the general public, to 
+maintain the value of the image and reputation of the trademarks and to 
+protect them from inappropriate or unauthorised use.
+
+The sections below describe what is allowed, what isn’t allowed, and cases 
+in which you should ask permission.
+If you have any doubt, please contact us and a member of our legal 
+representative will be in touch with you shortly.
+If you are aware a breach or misuse of the Sylius trademarks in any 
+way, we would appreciate you bringing this to our attention. Please 
+contact us so that we can investigate this further.
+
+The Trademarks and Logos
+Sylius sp. z o.o. owns the verbal trademark containing 
+in whole or part of the word “Sylius”.
+
+Any verbal mark starting with the letters “Sylius” is sufficiently 
+similar to one or more of the trademarks that permission will be 
+needed in order to use it.
+
+All verbal trademarks of Sylius sp. z o.o., all distinctive signs used in 
+commerce by Sylius sp. z o.o. to designate his products or services related 
+to Sylius are collectively referred to as the “Trademarks”.
+
+Permitted use of the Trademarks
+Certain usages of the Trademarks are fine and no specific permission 
+from us is needed.
+
+Community advocacy. Sylius is built by its community. We share access to 
+the Trademarks with the entire community for the purposes of discussion, 
+development and advocacy. We recognise that most of the open source discussion 
+and development areas are for non-commercial purposes and will allow the 
+use of the Trademarks in this context, provided:
+
+the Trademark is used in a manner consistent with this Policy;
+there is no commercial intent behind the use;
+what you are referring to is in fact Sylius. If someone is confused into 
+thinking that what isn’t Sylius is, in fact, Sylius, you are probably doing 
+something wrong;
+there is no suggestion (through words or appearance) that your project is 
+approved, sponsored, or affiliated with Sylius, Sylius sp. z o.o. or its 
+related projects unless it actually has been approved by and is accountable 
+to Sylius sp. z o.o. and the Sylius Project.
+Building on Sylius or for Sylius. If you are producing new software which is 
+intended for use with or on Sylius, you may use the Trademark in a way which 
+indicates the intent of your product. For example, if you are developing a 
+system management tool for Sylius, acceptable project titles would be 
+“System Management for Sylius” or “Sylius Based Systems Management”. We would 
+strongly discourage, and likely would consider to be problematic, a name such 
+as SyliusMan, Sylius Management, etc. Furthermore, you may not use the 
+Trademarks in a way which implies an endorsement where that doesn’t exist, 
+or which attempts to unfairly or confusingly capitalise on the goodwill 
+or brand of the project.
+
+Commentary and parody. The Trademarks and Logos are designed to cover use of 
+a mark to imply origin or endorsement by the project. When a user downloads 
+something called Sylius, they should know it comes from the Sylius project. 
+This helps Sylius build a reputation that will not be damaged by confusion 
+around what is, and isn’t, Sylius. Using the Trademarks in your discussion, 
+commentary, criticism or parody, in ways that unequivocally do not imply 
+endorsement, is permissible. Anyone is free to write articles, create 
+websites, blog about, or talk about Sylius — as long as it’s clear to 
+everyone — including people completely unfamiliar with Sylius — that they 
+are simply referring to Sylius and in no way speaking for the Sylius 
+project and/or for Sylius sp. z o.o.
+
+We reserve the right to review all usage within the open source community, 
+and to object to any usage that appears to overstep the bounds of discussion 
+and good-faith non-commercial development. In any event, once a project has 
+left the open source project phase or otherwise become a commercial project, 
+this Policy does not authorise any use of the Trademarks in connection to 
+that project.
+
+Restricted use that requires a trademark licence
+Permission from us is necessary to use any of the Trademarks under any 
+circumstances other than those specifically permitted above.
+
+These include but are not limited to:
+
+Any commercial use including for any services related to Sylius such as 
+providing training services, conference services, or design services (should 
+you wish to provide such services, please contact us beforehand to explore 
+Sylius Solution Partner Program);
+Use on or in relation to a software product that includes or is built on top 
+of a product supplied by us, if there is any commercial intent associated 
+with that product;
+Use in a domain name or URL;
+Use for merchandising purposes, e.g. on t-shirts and the like.
+If you wish to have permission for any of the uses above or for any other use 
+which is not specifically referred to in this Policy, please contact us and 
+we’ll let you know as soon as possible if your proposed use is permissible. 
+Permission may only be granted subject to certain conditions and these may 
+include the requirement that you enter into an agreement with us to maintain 
+the quality of the product and/or service which you intend to supply at a 
+prescribed level.
+
+While there may be exceptions, it is very unlikely that we will approve 
+Trademark use in the following cases:
+
+Use of a Trademark in a company name;
+Use of a Trademark in a domain name which has a commercial intent. The 
+commercial intent can range from promotion of a company or product, to 
+collecting revenue generated by advertising;
+The calling of any software or product by the name Sylius (or another 
+related Trademark);
+Use in combination with any other marks or logos. This include use of 
+a Trademark in a manner that creates a “combined mark,” or use that 
+integrates other wording with the Trademark in a way that the public may 
+think of the use as a new mark (for example Club Sylius or SyliusBooks, or 
+in a way that by use of special fonts or presentation with nearby words or 
+images conveys an impression that the two are tied in some way);
+Use in combination with any product or service which is presented as being 
+Certified or Official or formally associated with us or our products or 
+services;
+Use in a way which implies an endorsement where that doesn’t exist, or which 
+attempts to unfairly or confusingly capitalise on the goodwill or brand of 
+the project;
+Use of a Trademark in a manner that disparages Sylius, or Sylius sp. z o.o.; 
+or its products and is not clearly third-party parody;
+Use of a Trademark on or in relation to a software product which constitutes 
+a substantially modified version of a product supplied by the Sylius project, 
+that is to say with material changes to the code, or services relating to 
+such a product; and
+Use of a Trademark in a title or metatag of a web page whose sole intention or 
+result is to influence search engine rankings or result listings (for example 
+use as keyword for advertising purposes), rather than for discussion, 
+development or advocacy of the Trademarks.
+Logo usage guidelines
+Except otherwise agreed, any use of Logos shall be expressly authorized by 
+writing by Sylius sp. z o.o.. To get any authorization to use any Logo, 
+please contact us and a member of our team will be in touch with you shortly.
+
+Our logos are presented in multiple colours and it is important that their 
+visual integrity be maintained.
+
+Therefore, when use of Logos is authorized, it is therefore preferable that 
+the logos only be used in their standard form but if you should feel the need 
+to alter them in any way you should keep the following guidelines in mind.
+
+It should also be borne in mind that the more you wish to vary our logos 
+from their standard form the smaller is the chance that we will be able to 
+approve your proposed use.
+
+If presented in multiple colours, the logo should only use the “official” 
+logo colours.
+You may use transparency and gradient/depth tools but should retain the 
+“official” colours.
+Any scaling must retain the original proportions of the logo.
+In case of non-compliance with Trademarks and Logos’ Use Policy or 
+applicable law, any use of the Trademarks and/or Logos will be prohibited.