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| Original file line number | Diff line number | Diff line change |
|---|---|---|
| @@ -1,173 +1,5 @@ | ||
| <h1>Page Type: Franchise Sales</h1> | ||
| Occasionally game developers or publishers ask about hosting a 'franchise sale' on Steam, gathering | ||
| up and discounting all of the games that are part of the same series or franchise. We’re happy to | ||
| share the tools for setting up and hosting your own franchise sale, though for the most part we’re | ||
| not able to give the franchise sale front-page visibility.<br /> | ||
| <br /> | ||
| However, Steam is already set up to surface your event in a few different ways. Please see | ||
| <a href="#visibility" class="bb_doclink">Event Visibility</a> below for details. | ||
| <h2 class="bb_section"><a name="1"></a>Rules</h2> | ||
| When you are thinking about putting together a franchise sale, here are the main points for you to | ||
| know and agree to:<br /> | ||
| <ol class="bb_ol"> | ||
| <li> | ||
| The hosting of your event, use of sale page editor tools, and any promotion on Steam is all | ||
| at the discretion of Valve.<br /> | ||
| </li> | ||
| <li> | ||
| Your landing page should clearly explain both the event and the group that is organizing it. | ||
| <ul class="bb_ul"> | ||
| <li> | ||
| In addition, any promotional banners used on Steam (including Store Page Banners) | ||
| must also clearly describe the name of the event and who is hosting/organizing the | ||
| event. | ||
| </li> | ||
| <li> | ||
| Please avoid naming your event a "____ Fest" unless your event has been called this | ||
| prior to promotion on Steam. | ||
| </li> | ||
| </ul> | ||
| </li> | ||
| <li> | ||
| Unless specifically agreed upon with Valve, we cannot promise any specific Steam store | ||
| visibility for the event. Marketing efforts would be 100% up to you and the individual game | ||
| developers involved. In some cases, we choose to help promote events, but we usually can't | ||
| make that call until we know which games you'll have participating, the scope of the event, | ||
| and any accompanying promotion or activities.<br /> | ||
| </li> | ||
| <li> | ||
| If Valve chooses to promote your page within the Steam store:<br /> | ||
| <ul class="bb_ul"> | ||
| <li> | ||
| Broadcasting - We need to approve what broadcasting content will be shown. This is | ||
| generally fine for industry talks or game announcement, but since we don't sell ad | ||
| space on Steam, we want to be aware (as well as approve) of any kind of sponsorship | ||
| logos or possibly ads for other brands or stores prior to the launch of the | ||
| event.<br /> | ||
| </li> | ||
| <li> | ||
| All graphical banners and images need to be provided to Valve as layered .psd files | ||
| at least a week ahead of time for localization. | ||
| </li> | ||
| </ul> | ||
| </li> | ||
| <li> | ||
| Product page banner - this banner shows up on store pages of the apps that are included in | ||
| the event and provides a bit of cross promotion value.<br /> | ||
| <ul class="bb_ul"> | ||
| <li> | ||
| The only acceptable logos that can appear on Store Page Banners are for the name of | ||
| the franchise being promoted. Publisher logos should not be included. | ||
| </li> | ||
| </ul> | ||
| </li> | ||
| <li> | ||
| If the sale and page is about promoting a specific franchise, then it should | ||
| <strong>only </strong>include games from that franchise.<br /> | ||
| <ul class="bb_ul"> | ||
| <li> | ||
| Bundles and DLC from other titles are only eligible if the franchise name is | ||
| prominently featured. In-game updates with crossover content is not allowed on the | ||
| Franchise page, as it's not immediately obvious to customers why it is related to | ||
| the Franchise. | ||
| </li> | ||
| </ul> | ||
| </li> | ||
| <li> | ||
| Additionally, every game on Steam is eligible to appear in only one developer/publisher sale | ||
| and one franchise sale a year, assuming that makes sense for the title. If it could fit into | ||
| more than that, please choose the one that makes the most sense for the title. | ||
| </li> | ||
| </ol> | ||
| <h2 class="bb_section"><a name="2"></a>Access to the sale-building tools</h2> | ||
| To set up a sale page on Steam, you'll find a submission link at the bottom of this page under | ||
| "Getting Started".<br /> | ||
| <br /> | ||
| Once we've agreed that your proposed event makes sense to run on Steam, we can grant you access to | ||
| the sale page editor tools. These tools allow you to define the list of participating games, create | ||
| sub-categories for organizing them (if appropriate) and uploading your custom artwork for the | ||
| background of the page and associated marketing banners.<br /> | ||
| <br /> | ||
| Here you can find a | ||
| <a href="https://partner.steamgames.com/doc/resources/Sales_Feature_Beta" class="bb_doclink" | ||
| >description of the editing tools</a | ||
| >.<br /> | ||
| <br /> | ||
| And the | ||
| <a | ||
| href="https://partner.steamgames.com/doc/marketing/event_tools/sale_pages_minimum" | ||
| class="bb_doclink" | ||
| >bare minimum assets needed</a | ||
| > | ||
| for a sale page | ||
| <h2 class="bb_subsection"><a name="3"></a>Creating A New Sale Page</h2> | ||
| Sale pages are organized under a Steam Community group associated with your developer or | ||
| publisher.<br /> | ||
| <ol class="bb_ol"> | ||
| <li> | ||
| <a href="https://steamcommunity.com/actions/GroupCreate" target="_blank" rel="noreferrer" | ||
| >Create a Steam Community group</a | ||
| > | ||
| with the name of your franchise or publisher or developer. You already have one if you set | ||
| up a | ||
| <a href="https://partner.steamgames.com/doc/store/creator_homepage" class="bb_doclink" | ||
| >Developer Homepage</a | ||
| > | ||
| on Steam already.<br /> | ||
| </li> | ||
| <li> | ||
| Include a link to this group when filling out the submission form, and the Steam promo team | ||
| will enable the sale tools for an event under your group. | ||
| </li> | ||
| </ol> | ||
| <h2 class="bb_section"><a name="visibility"></a>Event Visibility</h2> | ||
| Franchise sales are only promoted on the homepage of Steam under certain circumstances, when the | ||
| catalog of games has multiple top-performing titles. However, there are a couple of other ways that | ||
| Steam will automatically help your event be surfaced to players. | ||
| <h2 class="bb_subsection"><a name="4"></a>Special Offers Page</h2> | ||
| All sale events will automatically appear listed in the "Special Events" section of the | ||
| <a href="https://store.steampowered.com/specials/" target="_blank" rel="noreferrer" | ||
| >Special Offers page</a | ||
| > | ||
| for players looking for good deals on games. | ||
| <h2 class="bb_subsection"><a name="5"></a>Store Page Banners</h2> | ||
| Steam is already set up to use the power of your own franchise to promote your event. After setting | ||
| up a sale page that includes all of the games that fit in your franchise, there is an optional | ||
| ‘store banner’ that can be configured. That clickable banner would then appear on top of each of | ||
| your included game’s store pages, leading players back to your main sale page.<br /> | ||
| <br /> | ||
| When all of your game's discounts go live, the players that wishlist any one of those games will get | ||
| the usual Steam wishlist notification and can easily find their way from that individual game via | ||
| the store page banner to your full franchise sale page. These banners appear on the top of your game | ||
| pages for up to two weeks (shorter if the end date of your event page is set to a sooner date). | ||
| <h2 class="bb_subsection"><a name="6"></a>Curated Deal</h2> | ||
| In the case that one or more of your games in the franchise qualifies for one of our curated | ||
| discount spots, we can feature your franchise instead of the individual title. In this case, we | ||
| would use a Daily Deal, Midweek Deals, or Weekend Deal spot to feature your franchise.<br /> | ||
| <br /> | ||
| For more information on curated promotions, please see | ||
| <a href="https://partner.steamgames.com/doc/marketing/discounts#11" class="bb_doclink" | ||
| >Discounting: Curated Discounts</a | ||
| > | ||
| <h2 class="bb_section"><a name="7"></a>Examples</h2> | ||
| Here you might find some inspiration from other franchise events we've seen in the past:<br /> | ||
| <ul class="bb_ul"> | ||
| <li></li> | ||
| </ul> | ||
| <h2 class="bb_section"><a name="8"></a>Have Questions?</h2> | ||
| <a | ||
| href="https://help.steampowered.com/en/wizard/HelpWithPublishing?issueid=933" | ||
| target="_blank" | ||
| rel="noreferrer" | ||
| >https://help.steampowered.com/en/wizard/HelpWithPublishing?issueid=933</a | ||
| > | ||
| <h2 class="bb_section"><a name="9"></a>Getting Started</h2> | ||
| If all of this sounds interesting to you, you can start the process by following this URL and | ||
| filling out the questions: | ||
| <a | ||
| href="https://help.steampowered.com/en/wizard/HelpWithPublishing?issueid=938" | ||
| target="_blank" | ||
| rel="noreferrer" | ||
| >https://help.steampowered.com/en/wizard/HelpWithPublishing?issueid=938</a | ||
| ><br /> | ||
| <br /> | ||
| This documentation has moved to | ||
| <a href="https://partner.steamgames.com/doc/store/promo/organizers" class="bb_doclink" | ||
| >Hosting Third-Party Sales Events</a | ||
| >. |
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