January 23, 2023
Ad management occurs when a buyer (or a representative party) submits creatives for creative approval, supply platforms approve or disapprove of those creatives, and buyers receive feedback accordingly. Before the publication of this technical standard, supply platforms have relied on proprietary methods and tools for ad management, or none at all.
https://iabtechlab.com/openmedia
https://github.com/InteractiveAdvertisingBureau/AdCOM
https://github.com/InteractiveAdvertisingBureau/openrtb
For more information, or to get involved, please email [email protected].
The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions. The goal of the Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of an industry. The IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibility of their technology solutions with IAB standards, which for 18 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain.
Learn more about IAB Tech Lab here: https://www.iabtechlab.com/
Programmatic Supply Chain Working Group members provide contributions to this repository. Participants in the Programmatic Supply Chain Working Group must be members of IAB Tech Lab. Technical Governance and code commits for the project are provided by the IAB Tech Lab Programmatic Supply Chain Commit Group.
The Ad Management API Specification is licensed under a Creative Commons Attribution 3.0 License. To view a copy of this license, visit creativecommons.org/licenses/by/3.0/ or write to Creative Commons, 171 Second Street, Suite 300, San Francisco, CA 94105, USA.
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