diff --git a/.buildkite/urls/expected_200_urls.txt b/.buildkite/urls/expected_200_urls.txt
index 3910cef585..791809064c 100644
--- a/.buildkite/urls/expected_200_urls.txt
+++ b/.buildkite/urls/expected_200_urls.txt
@@ -59,7 +59,7 @@
 /events/racial-difference-in-the-anglophone-caribbean
 /exhibitions/tranquillity
 /guides/archives-at-wellcome-collection
-/pages/the-history-and-context-of-our-collections
+/collections/the-history-and-context-of-our-collections
 /projects/regarding-forests-touring-exhibition
 /seasons/on-happiness
 /series/the-disabled-lockdown-experience
@@ -76,7 +76,7 @@
 # This is the RawMinds page, which has an ID very similar to the
 # Schools page, but it shouldn't be redirected.  See the router in
 # the content app, where we enable case-sensitive routing.
-/pages/youth-projects
+/get-involved/youth-projects
 
 # This page won't serve anything especially useful, but we want to
 # make sure it won't throw a 500 error
diff --git a/common/services/prismic/link-resolver.test.ts b/common/services/prismic/link-resolver.test.ts
index f95a40094f..280966e1ef 100644
--- a/common/services/prismic/link-resolver.test.ts
+++ b/common/services/prismic/link-resolver.test.ts
@@ -21,7 +21,7 @@ it('resolves exhibition guides to /guides/exhibitions/{id}', () => {
 
 test.each([
   { doc: { type: 'articles', uid: '1' }, path: '/articles/1' },
-  { doc: { type: 'pages', uid: '1' }, path: '/pages/1' },
+  { doc: { type: 'pages', uid: '1' }, path: '/1' },
   { doc: { type: 'not a thing', uid: '1' }, path: '/' },
 ])('$doc resolves to $path', ({ doc, path }) => {
   expect(linkResolver(doc)).toBe(path);
diff --git a/common/services/prismic/link-resolver.ts b/common/services/prismic/link-resolver.ts
index 8cb1cd136f..39c4fc96c5 100644
--- a/common/services/prismic/link-resolver.ts
+++ b/common/services/prismic/link-resolver.ts
@@ -1,3 +1,5 @@
+import { SiteSection } from '@weco/common/views/components/PageLayout/PageLayout';
+
 import { isContentType } from './content-types';
 
 type Props = {
@@ -13,10 +15,12 @@ type DataProps = {
       type: string;
     };
   };
+  siteSection: SiteSection;
 };
 
 function linkResolver(doc: Props | DataProps): string {
   const { uid, type } = doc;
+
   if (!uid) return '/';
   if (type === 'webcomics') return `/articles/${uid}`;
   if (type === 'webcomic-series') return `/series/${uid}`;
@@ -41,6 +45,13 @@ function linkResolver(doc: Props | DataProps): string {
     }
   }
 
+  if (type === 'pages') {
+    if ('siteSection' in doc) {
+      return `${doc.siteSection}/${uid}`;
+    }
+    return `/${uid}`;
+  }
+
   if (isContentType(type)) {
     return `/${type}/${uid}`;
   }
diff --git a/content/webapp/components/EventsSearchResults/index.tsx b/content/webapp/components/EventsSearchResults/index.tsx
index ff9f642469..d0b29935c0 100644
--- a/content/webapp/components/EventsSearchResults/index.tsx
+++ b/content/webapp/components/EventsSearchResults/index.tsx
@@ -91,7 +91,7 @@ const EventsSearchResults: FunctionComponent<Props> = ({ events }: Props) => {
         return (
           <CardOuter
             key={event.id}
-            href={linkResolver({ uid: event.uid, type: 'events' })}
+            href={linkResolver({ ...event, type: 'events' })}
           >
             <CardImageWrapper>
               {croppedImage && (
diff --git a/content/webapp/components/FeaturedCard/FeaturedCard.tsx b/content/webapp/components/FeaturedCard/FeaturedCard.tsx
index f60eda78aa..96159926be 100644
--- a/content/webapp/components/FeaturedCard/FeaturedCard.tsx
+++ b/content/webapp/components/FeaturedCard/FeaturedCard.tsx
@@ -82,7 +82,7 @@ export function convertItemToFeaturedCardProps(
     },
     labels: item.labels,
     link: {
-      url: linkResolver({ uid: item.uid, type: item.type }),
+      url: linkResolver(item),
       text: item.title,
     },
   };
diff --git a/content/webapp/components/StoriesGrid/index.tsx b/content/webapp/components/StoriesGrid/index.tsx
index f1b4c15cff..199bb9f0bc 100644
--- a/content/webapp/components/StoriesGrid/index.tsx
+++ b/content/webapp/components/StoriesGrid/index.tsx
@@ -123,7 +123,7 @@ const StoriesGrid: FunctionComponent<Props> = ({
           <StoryWrapper
             key={article.id}
             as="a"
-            href={linkResolver({ uid: article.uid, type: 'articles' })}
+            href={linkResolver({ ...article, type: 'articles' })}
             $isDetailed={isDetailed}
             data-testid="story-search-result"
           >
diff --git a/content/webapp/pages/[uid].tsx b/content/webapp/pages/[uid].tsx
index f5b327e003..4e41f8bfa7 100644
--- a/content/webapp/pages/[uid].tsx
+++ b/content/webapp/pages/[uid].tsx
@@ -12,6 +12,7 @@ export const getServerSideProps: GetServerSideProps<
   return page.getServerSideProps({
     ...context,
     query: { pageId: context.query.uid },
+    params: { siteSection: 'orphan' },
   });
 };
 
diff --git a/content/webapp/pages/pages/[pageId].tsx b/content/webapp/pages/pages/[pageId].tsx
index cc1de7a86f..ef2493f573 100644
--- a/content/webapp/pages/pages/[pageId].tsx
+++ b/content/webapp/pages/pages/[pageId].tsx
@@ -111,7 +111,7 @@ export const getServerSideProps: GetServerSideProps<
   const { pageId } = context.query;
   const siteSection = toMaybeString(context.params?.siteSection);
 
-  if (!looksLikePrismicId(pageId)) {
+  if (!looksLikePrismicId(pageId) || !siteSection) {
     return { notFound: true };
   }
   const client = createClient(context);
@@ -120,25 +120,15 @@ export const getServerSideProps: GetServerSideProps<
     ? context.resolvedUrl
     : undefined;
 
-  const pageDocument = await fetchPage(client, pageId);
+  const pageDocument = await fetchPage(
+    client,
+    pageId,
+    isSiteSection(siteSection) || siteSection === 'orphan'
+      ? siteSection
+      : undefined
+  );
 
   if (isNotUndefined(pageDocument)) {
-    // If it does not have a tag and the route hasn't specified one either,
-    // it's an orphan, continue rendering.
-    const pageTagHasSection = pageDocument.tags.find(t => isSiteSection(t));
-    if (siteSection || pageTagHasSection) {
-      // If it does, it has to be a valid one
-      const tagIsValidSiteSection = isSiteSection(siteSection);
-      // and the same one passed by the route page.
-      const isSameSectionAsRoute = pageDocument.tags.find(
-        t => t === siteSection
-      );
-
-      // otherwise return not found. else, continue rendering.
-      if (!tagIsValidSiteSection || !isSameSectionAsRoute)
-        return { notFound: true };
-    }
-
     const serverData = await getServerData(context);
 
     const page = transformPage(pageDocument);
diff --git a/content/webapp/services/prismic/fetch/events.ts b/content/webapp/services/prismic/fetch/events.ts
index 67344dbfaa..3be66386c7 100644
--- a/content/webapp/services/prismic/fetch/events.ts
+++ b/content/webapp/services/prismic/fetch/events.ts
@@ -87,7 +87,7 @@ type FetchEventsQueryParams = {
   availableOnline?: boolean;
   page?: number;
   pageSize?: number;
-  orderings?: (prismic.Ordering | string)[];
+  orderings?: prismic.Ordering[];
 };
 
 const startField = 'my.events.times.startDateTime';
diff --git a/content/webapp/services/prismic/fetch/index.ts b/content/webapp/services/prismic/fetch/index.ts
index e38a895a6d..1b3ddd774f 100644
--- a/content/webapp/services/prismic/fetch/index.ts
+++ b/content/webapp/services/prismic/fetch/index.ts
@@ -11,6 +11,7 @@ import { PaginatedResults } from '@weco/common/services/prismic/types';
 import { deserialiseDates as deserialiseJsonDates } from '@weco/common/utils/json';
 import { toMaybeString } from '@weco/common/utils/routes';
 import { isString } from '@weco/common/utils/type-guards';
+import { SiteSection } from '@weco/common/views/components/PageLayout/PageLayout';
 
 export type GetServerSidePropsPrismicClient = {
   type: 'GetServerSidePropsPrismicClient';
@@ -153,7 +154,10 @@ export function fetcher<Document extends prismic.PrismicDocument>(
 
     getByUid: async (
       { client }: GetServerSidePropsPrismicClient,
-      uid: string
+      uid: string,
+      // 'orphan' is only ever used in this context,
+      // so I'm keeping it separate from SiteSection which is used in other contexts.
+      siteSection?: SiteSection | 'orphan'
     ): Promise<Document | undefined> => {
       try {
         const primaryContentType = toMaybeString(contentType);
@@ -165,6 +169,9 @@ export function fetcher<Document extends prismic.PrismicDocument>(
           uid,
           {
             fetchLinks,
+            filters: siteSection
+              ? [prismic.filter.any('document.tags', [siteSection])]
+              : [],
           }
         );
 
diff --git a/content/webapp/services/prismic/fetch/pages.ts b/content/webapp/services/prismic/fetch/pages.ts
index 2fba98a9ee..f7c4b5e756 100644
--- a/content/webapp/services/prismic/fetch/pages.ts
+++ b/content/webapp/services/prismic/fetch/pages.ts
@@ -1,6 +1,7 @@
 import * as prismic from '@prismicio/client';
 
 import { PagesDocument as RawPagesDocument } from '@weco/common/prismicio-types';
+import { SiteSection } from '@weco/common/views/components/PageLayout/PageLayout';
 import { labelsFields } from '@weco/content/services/prismic/fetch-links';
 import {
   articleFormatsFetchLinks,
@@ -59,11 +60,14 @@ const pagesFetcher = fetcher<RawPagesDocument>(['pages'], fetchLinks);
 export const fetchPages = pagesFetcher.getByType;
 export const fetchPage = async (
   client: GetServerSidePropsPrismicClient,
-  id: string
+  id: string,
+  // 'orphan' is only ever used in this context,
+  // so I'm keeping it separate from SiteSection which is used in other contexts.
+  siteSection?: SiteSection | 'orphan'
 ): Promise<RawPagesDocument | undefined> => {
   // #11240 once redirects are in place we should only fetch by uid
   const pageDocument =
-    (await pagesFetcher.getByUid(client, id)) ||
+    (await pagesFetcher.getByUid(client, id, siteSection)) ||
     (await pagesFetcher.getById(client, id));
 
   return pageDocument;
diff --git a/content/webapp/services/prismic/transformers/pages.ts b/content/webapp/services/prismic/transformers/pages.ts
index ec932a7654..372669e735 100644
--- a/content/webapp/services/prismic/transformers/pages.ts
+++ b/content/webapp/services/prismic/transformers/pages.ts
@@ -55,8 +55,6 @@ export function transformPage(document: RawPagesDocument): Page {
       })
     : [];
 
-  // TODO (tagging): This is just for now, we will be implementing a proper site tagging
-  // strategy for this later
   const siteSections = headerLinks.map(link => link.siteSection);
   const siteSection = document.tags.find(tag =>
     siteSections.includes(tag as SiteSection)
diff --git a/content/webapp/services/prismic/types/index.ts b/content/webapp/services/prismic/types/index.ts
index 75c96e0ee0..bc240c3316 100644
--- a/content/webapp/services/prismic/types/index.ts
+++ b/content/webapp/services/prismic/types/index.ts
@@ -459,7 +459,7 @@ export type StructuredSearchQuery = {
   tags: string[];
   tag: string[];
   pageSize: number;
-  orderings: string[];
+  orderings: prismic.Ordering[];
   // content type specific
   'article-series': string[];
 };
diff --git a/content/webapp/types/card.ts b/content/webapp/types/card.ts
index f36c9fd01d..e89f3f6e99 100644
--- a/content/webapp/types/card.ts
+++ b/content/webapp/types/card.ts
@@ -1,5 +1,6 @@
 import { getCrop, ImageType } from '@weco/common/model/image';
 import linkResolver from '@weco/common/services/prismic/link-resolver';
+import { SiteSection } from '@weco/common/views/components/PageLayout/PageLayout';
 import { ArticleBasic } from '@weco/content/types/articles';
 import { Book } from '@weco/content/types/books';
 import { EventSeries } from '@weco/content/types/event-series';
@@ -26,6 +27,7 @@ export type Card = {
   image?: ImageType;
   link?: string;
   order?: number;
+  siteSection?: SiteSection;
 };
 
 export function convertItemToCardProps(
@@ -60,13 +62,16 @@ export function convertItemToCardProps(
           id: item.id,
           uid: item.uid,
           type: item.type,
+          siteSection: 'siteSection' in item ? item.siteSection : undefined,
           data: { relatedDocument: item.relatedDocument },
         }
       : {
           id: item.id,
           uid: item.uid,
           type: item.type,
+          siteSection: 'siteSection' in item ? item.siteSection : undefined,
         };
+
   return {
     type: 'card',
     format: format as never, // TODO: This is now warning for use of any, need to specify type correctly
@@ -96,5 +101,6 @@ export function convertItemToCardProps(
           }
         : undefined,
     link: (item.promo && item.promo.link) || linkResolver(linkData),
+    siteSection: 'siteSection' in item ? item.siteSection : undefined,
   };
 }
diff --git a/playwright/test/helpers/contexts.ts b/playwright/test/helpers/contexts.ts
index 472c3d0a95..aa6fb04fbf 100644
--- a/playwright/test/helpers/contexts.ts
+++ b/playwright/test/helpers/contexts.ts
@@ -301,7 +301,7 @@ const mediaOffice = async (
   page: Page
 ): Promise<void> => {
   await context.addCookies(requiredCookies);
-  await gotoWithoutCache(`${baseUrl}/pages/WuxrKCIAAP9h3hmw`, page); // alias is /press but it doesn't work locally
+  await gotoWithoutCache(`${baseUrl}/about-us/media-office`, page);
 };
 
 const isMobile = (page: Page): boolean =>
diff --git a/playwright/test/homepage.test.ts b/playwright/test/homepage.test.ts
index 3dda945ee0..21c8785d60 100644
--- a/playwright/test/homepage.test.ts
+++ b/playwright/test/homepage.test.ts
@@ -27,7 +27,7 @@ test('(2) | Cookie banner displays on first visit from anywhere, except the cook
   await gotoWithoutCache(`${baseUrl}/visit-us`, page);
   await expect(cookieBanner).toBeAttached();
 
-  await gotoWithoutCache(`${baseUrl}/cookie-policy`, page);
+  await gotoWithoutCache(`${baseUrl}/about-us/cookie-policy`, page);
   await expect(cookieBanner).not.toBeAttached();
 });
 
@@ -35,7 +35,7 @@ test('(3) | Cookie banner only displays if CookieControl cookie has not already
   context,
   page,
 }) => {
-  await gotoWithoutCache(`${baseUrl}/pages/WuxrKCIAAP9h3hmw`, page);
+  await gotoWithoutCache(`${baseUrl}/about-us/media-office`, page);
   const cookieBanner = await page.getByLabel('Our website uses cookies');
   await expect(cookieBanner).toBeAttached();