diff --git a/conf.py b/conf.py
index adfea0d..6042fbe 100755
--- a/conf.py
+++ b/conf.py
@@ -85,7 +85,7 @@
 # |version| and |release|, also used in various other places throughout the
 # built documents.
 
-version = release = "2.9.0"
+version = release = "2.10.0"
 
 #
 # The short X.Y version.
diff --git a/release.rst b/release.rst
index bb4d497..8cad490 100755
--- a/release.rst
+++ b/release.rst
@@ -26,7 +26,7 @@ kernel, and documentation. Download the source code as a zip or tar.gz file:
 Source and Binary Releases
 --------------------------
 
-The latest SOF release is v2.9.0 (Mar 2024).
+The latest SOF release is v2.10.0 (July 2024).
 
 View new feature information and release downloads for the latest and
 previous releases on GitHub. Firmware and SDK tool source code and binary