diff --git a/internal/chart/application_chart.go b/internal/chart/application_chart.go
index 9ae575ff..602a39c4 100644
--- a/internal/chart/application_chart.go
+++ b/internal/chart/application_chart.go
@@ -145,7 +145,7 @@ func New(application *ketchv1.App, pool *ketchv1.Pool, opts ...Option) (*Applica
 			return nil, err
 		}
 		exposedPorts := options.ExposedPorts[deployment.Version]
-		c := NewConfigurator(deploymentSpec.KetchYaml, *procfile, exposedPorts, DefaultApplicationPort)
+		c := NewConfigurator(deploymentSpec.KetchYaml, *procfile, exposedPorts, DefaultApplicationPort, application.Spec.Platform)
 		for _, processSpec := range deploymentSpec.Processes {
 			name := processSpec.Name
 			isRoutable := procfile.IsRoutable(name)
diff --git a/internal/chart/application_chart_test.go b/internal/chart/application_chart_test.go
index 250554b5..403ccdac 100644
--- a/internal/chart/application_chart_test.go
+++ b/internal/chart/application_chart_test.go
@@ -55,6 +55,7 @@ func TestNew(t *testing.T) {
 			Name: "dashboard",
 		},
 		Spec: ketchv1.AppSpec{
+			Platform: "static",
 			Deployments: []ketchv1.AppDeploymentSpec{
 				{
 					Image:   "shipasoftware/go-app:v1",
diff --git a/internal/chart/configurator.go b/internal/chart/configurator.go
index 98e64049..e75c35ad 100644
--- a/internal/chart/configurator.go
+++ b/internal/chart/configurator.go
@@ -19,10 +19,11 @@ type Configurator struct {
 	procfile     Procfile
 	exposedPorts []ketchv1.ExposedPort
 	defaultPort  int
+	platform     string
 }
 
 // NewConfigurator returns a Configurator instance.
-func NewConfigurator(data *ketchv1.KetchYamlData, procfile Procfile, exposedPorts []ketchv1.ExposedPort, defaultPort int) Configurator {
+func NewConfigurator(data *ketchv1.KetchYamlData, procfile Procfile, exposedPorts []ketchv1.ExposedPort, defaultPort int, platform string) Configurator {
 	shipaYaml := ketchv1.KetchYamlData{}
 	if data != nil {
 		shipaYaml = *data
@@ -32,6 +33,7 @@ func NewConfigurator(data *ketchv1.KetchYamlData, procfile Procfile, exposedPort
 		procfile:     procfile,
 		exposedPorts: exposedPorts,
 		defaultPort:  defaultPort,
+		platform:     strings.ToLower(platform),
 	}
 }
 
@@ -206,6 +208,11 @@ func (c Configurator) ServicePortsForProcess(process string) []apiv1.ServicePort
 }
 
 func (c Configurator) ProcessCmd(process string) []string {
+	// If we are not using an existing Shipa platform return the commands unmodified. In this case
+	// the onus is on the image creator to build an image with entry points/commands that k8s understands.
+	if c.platform == "" {
+		return c.procfile.Processes[process]
+	}
 	cmd := c.procfile.Processes[process]
 	before := ""
 	if c.data.Hooks != nil {
diff --git a/internal/chart/configurator_test.go b/internal/chart/configurator_test.go
index 4706bc3b..88f2116f 100644
--- a/internal/chart/configurator_test.go
+++ b/internal/chart/configurator_test.go
@@ -14,6 +14,7 @@ func TestKubernetesConfigurator_ProcessCmd(t *testing.T) {
 		procfile Procfile
 		process  string
 		want     []string
+		platform string
 	}{
 		{
 			name: "single command without changing working directory",
@@ -22,8 +23,9 @@ func TestKubernetesConfigurator_ProcessCmd(t *testing.T) {
 					"web": {"python web.py"},
 				},
 			},
-			process: "web",
-			want:    []string{"/bin/sh", "-lc", "exec python web.py"},
+			process:  "web",
+			want:     []string{"/bin/sh", "-lc", "exec python web.py"},
+			platform: "python",
 		},
 		{
 			name: "single command",
@@ -32,8 +34,9 @@ func TestKubernetesConfigurator_ProcessCmd(t *testing.T) {
 					"web": {"python web.py"},
 				},
 			},
-			process: "web",
-			want:    []string{"/bin/sh", "-lc", "exec python web.py"},
+			process:  "web",
+			want:     []string{"/bin/sh", "-lc", "exec python web.py"},
+			platform: "python",
 		},
 		{
 			name: "single command with hooks",
@@ -51,8 +54,9 @@ func TestKubernetesConfigurator_ProcessCmd(t *testing.T) {
 					"web": {"python web.py"},
 				},
 			},
-			process: "web",
-			want:    []string{"/bin/sh", "-lc", "cmd1 && cmd2 && exec python web.py"},
+			process:  "web",
+			want:     []string{"/bin/sh", "-lc", "cmd1 && cmd2 && exec python web.py"},
+			platform: "python",
 		},
 		{
 			name: "single command with hooks, without changing working directory",
@@ -70,8 +74,9 @@ func TestKubernetesConfigurator_ProcessCmd(t *testing.T) {
 					"web": {"python web.py"},
 				},
 			},
-			process: "web",
-			want:    []string{"/bin/sh", "-lc", "cmd1 && cmd2 && exec python web.py"},
+			process:  "web",
+			want:     []string{"/bin/sh", "-lc", "cmd1 && cmd2 && exec python web.py"},
+			platform: "python",
 		},
 		{
 			name: "many commands",
@@ -80,8 +85,9 @@ func TestKubernetesConfigurator_ProcessCmd(t *testing.T) {
 					"web": {"python", "web.py"},
 				},
 			},
-			process: "web",
-			want:    []string{"/bin/sh", "-lc", "exec $0 \"$@\"", "python", "web.py"},
+			process:  "web",
+			want:     []string{"/bin/sh", "-lc", "exec $0 \"$@\"", "python", "web.py"},
+			platform: "python",
 		},
 	}
 	for _, tt := range tests {
@@ -89,6 +95,7 @@ func TestKubernetesConfigurator_ProcessCmd(t *testing.T) {
 			conf := Configurator{
 				data:     tt.data,
 				procfile: tt.procfile,
+				platform: tt.platform,
 			}
 			if got := conf.ProcessCmd(tt.process); !reflect.DeepEqual(got, tt.want) {
 				t.Errorf("ProcessCmd() = %v, want %v", got, tt.want)