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Marketing-and-retail-analysis-Market Basket Analysis

Market Basket Anaysis

Problem Statement: A Grocery Store shared the transactional data with you. Your job is to identify the most popular combos that can be suggested to the Grocery Store chain after a thorough analysis of the most commonly occurring sets of items in the customer orders. The Store doesn’t have any combo offers. Can you suggest the best combos & offers?

Tools used in both projects :

  1. Python (jupiter notebook) - Basic Data Analysis
  2. Tableau - EDA
  3. KNIME - Market Basket Analysis
  4. Power Point Presentation - Business Rrport