diff --git a/config/clusters/2i2c/imagebuilding-demo.values.yaml b/config/clusters/2i2c/imagebuilding-demo.values.yaml
index 2b75bedaf7..352e3b85f1 100644
--- a/config/clusters/2i2c/imagebuilding-demo.values.yaml
+++ b/config/clusters/2i2c/imagebuilding-demo.values.yaml
@@ -35,6 +35,7 @@ jupyterhub:
         profile_options:
           image:
             display_name: Image
+            dynamic_image_building: True
             unlisted_choice: &profile_list_unlisted_choice
               enabled: True
               display_name: "Custom image"