diff --git a/README.md b/README.md
index 3c1b27f..a59b440 100644
--- a/README.md
+++ b/README.md
@@ -29,6 +29,9 @@ exclude:
   humans:
   - pyup-bot
 
+labels:
+  skip-changelog: skip news  # default: `bot:chronographer:skip`
+
 ...
 ```
 
diff --git a/chronographer/event_handlers.py b/chronographer/event_handlers.py
index 880904d..b9d356a 100644
--- a/chronographer/event_handlers.py
+++ b/chronographer/event_handlers.py
@@ -148,7 +148,10 @@ async def on_pr(event):
         {external_docs_url!s}
         """
 
-    if LABEL_SKIP in pr_labels:
+    labels_config = repo_config.get('labels', {})
+    repo_skip_label = labels_config.get('skip-changelog', LABEL_SKIP)
+
+    if repo_skip_label in pr_labels:
         logger.info(
             'Skipping PR event because the `%s` label is present',
             LABEL_SKIP,