diff --git a/_data/users.yml b/_data/users.yml
index 81847bf6d..e2d652fbc 100644
--- a/_data/users.yml
+++ b/_data/users.yml
@@ -87,6 +87,11 @@
   url: https://medium.com/@autumn_eng/about-rust-s-machine-learning-community-4cda5ec8a790
   logo: autumn.png
   how: "<a href='https://medium.com/@autumn_eng/about-rust-s-machine-learning-community-4cda5ec8a790'>Machine learning in Rust</a>."
+-
+  name: balena
+  url: https://balena.io
+  logo: balena.svg
+  how: "We’re using Rust with <a href='https://balena.io/cloud'>balenaCloud</a> and other products to solve the problems faced when deploying and managing fleets of connected IoT devices. We run Rust on the backend, on the development machines and on the devices themselves."
 -
   name: Beget
   url: https://beget.com
diff --git a/user-logos/balena.svg b/user-logos/balena.svg
new file mode 100644
index 000000000..1c80edd45
--- /dev/null
+++ b/user-logos/balena.svg
@@ -0,0 +1,68 @@
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