diff --git a/package.json b/package.json
index bb895fd0b9..c4d9cf526a 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "example-storefront",
-  "version": "3.0.0",
+  "version": "3.0.0-alpha",
   "description": "The Example Storefront serves as a reference for implementing a web based storefront using the Reaction Commerce GraphQL API.",
   "main": "./src/server.js",
   "keywords": [],