diff --git a/public/index.html b/public/index.html
index ab09aacd2b..3c768d5a58 100644
--- a/public/index.html
+++ b/public/index.html
@@ -9,6 +9,9 @@
     <% if (htmlWebpackPlugin.options.OPTIMIZELY_PROJECT_ID) { %>
       <script src="https://www.edx.org/optimizelyjs/<%= htmlWebpackPlugin.options.OPTIMIZELY_PROJECT_ID %>.js"></script>
     <% } %>
+    <% if (htmlWebpackPlugin.options.ROBOTS_CONTENT_TAG) { %>
+      <meta name="robots" content="<%= htmlWebpackPlugin.options.ROBOT_CONTENT_TAG %>">
+    <% } %>
   </head>
   <body>
     <div id="root"></div>
