Analytics metrics

[JElgar]

Description:
User Story: crucial that we can measure the impact of campaigns

Changes: make sure we can collect all the metrics listed here: https://docs.google.com/spreadsheets/d/1OqyRILcPCiZtbGzulaGzvH1zeKJ2nkelVQB0Tt4w__4/edit?usp=sharing

Why: so we can accurately measure and report campaign impact

How Many: internal & external

Focus: App and website metrics (Dev Team) - for external use
Social media platform metrics (Marketing to gather) - for internal use
Partner metrics (Christine/Lizzie to manage through partner survey - post campaign) - for external use

Implications: GDPR

Any costs incurred? none - use available google analytics, etc.

Priority: medium

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DEV

Effort (Story Points):

Reporter:
James Elgar

Trello link:
https://trello.com/c/nAI9mM0N/58-analytics-metrics

Comments:

[JElgar]

Probably a good start to this: #30