diff --git a/apps/api/src/app/events/e2e/bridge-trigger.e2e.ts b/apps/api/src/app/events/e2e/bridge-trigger.e2e.ts
index 64d1d7665a9..dd0b09cdb9d 100644
--- a/apps/api/src/app/events/e2e/bridge-trigger.e2e.ts
+++ b/apps/api/src/app/events/e2e/bridge-trigger.e2e.ts
@@ -765,6 +765,82 @@ contexts.forEach((context: Context) => {
       expect(messageBodies).to.include('Hello there 1');
       expect(messageBodies).to.include('Hello there 2');
     });
+
+    it(`should deliver message if inApp is enabled via workflow preferences [${context.name}]`, async () => {
+      process.env.IS_WORKFLOW_PREFERENCES_ENABLED = 'true';
+      const workflowId = `enabled-inapp-workflow-${`${context.name}-${uuidv4()}`}`;
+      const newWorkflow = workflow(
+        workflowId,
+        async ({ step }) => {
+          await step.inApp('send-in-app', () => ({ body: 'Hello there 1' }));
+        },
+        {
+          preferences: {
+            channels: {
+              inApp: {
+                defaultValue: true,
+              },
+            },
+          },
+        }
+      );
+
+      await bridgeServer.start({ workflows: [newWorkflow] });
+
+      if (context.isStateful) {
+        await discoverAndSyncBridge(session, workflowsRepository, workflowId, bridgeServer);
+      }
+
+      await triggerEvent(session, workflowId, subscriber, {}, bridge);
+      await session.awaitRunningJobs();
+
+      const sentMessages = await messageRepository.find({
+        _environmentId: session.environment._id,
+        _subscriberId: subscriber._id,
+        templateIdentifier: workflowId,
+        channel: StepTypeEnum.IN_APP,
+      });
+
+      expect(sentMessages.length).to.be.eq(1);
+    });
+
+    it(`should NOT deliver message if inApp is disabled via workflow preferences [${context.name}]`, async () => {
+      process.env.IS_WORKFLOW_PREFERENCES_ENABLED = 'true';
+      const workflowId = `disabled-inapp-workflow-${`${context.name}-${uuidv4()}`}`;
+      const newWorkflow = workflow(
+        workflowId,
+        async ({ step }) => {
+          await step.inApp('send-in-app', () => ({ body: 'Hello there 1' }));
+        },
+        {
+          preferences: {
+            channels: {
+              inApp: {
+                defaultValue: false,
+              },
+            },
+          },
+        }
+      );
+
+      await bridgeServer.start({ workflows: [newWorkflow] });
+
+      if (context.isStateful) {
+        await discoverAndSyncBridge(session, workflowsRepository, workflowId, bridgeServer);
+      }
+
+      await triggerEvent(session, workflowId, subscriber, {}, bridge);
+      await session.awaitRunningJobs();
+
+      const sentMessages = await messageRepository.find({
+        _environmentId: session.environment._id,
+        _subscriberId: subscriber._id,
+        templateIdentifier: workflowId,
+        channel: StepTypeEnum.IN_APP,
+      });
+
+      expect(sentMessages.length).to.be.eq(0);
+    });
   });
 });
 
diff --git a/apps/worker/src/.env.test b/apps/worker/src/.env.test
index 75042df4b1b..1e54513db9b 100644
--- a/apps/worker/src/.env.test
+++ b/apps/worker/src/.env.test
@@ -82,3 +82,5 @@ IS_USE_MERGED_DIGEST_ID_ENABLED=true
 
 BROADCAST_QUEUE_CHUNK_SIZE=100
 MULTICAST_QUEUE_CHUNK_SIZE=100
+
+IS_WORKFLOW_PREFERENCES_ENABLED=true
diff --git a/apps/worker/src/app/workflow/usecases/run-job/run-job.usecase.ts b/apps/worker/src/app/workflow/usecases/run-job/run-job.usecase.ts
index e75c02a543d..6863acb511d 100644
--- a/apps/worker/src/app/workflow/usecases/run-job/run-job.usecase.ts
+++ b/apps/worker/src/app/workflow/usecases/run-job/run-job.usecase.ts
@@ -99,6 +99,7 @@ export class RunJob {
           events: job.digest?.events,
           job,
           tags: notification.tags || [],
+          statelessPreferences: job.preferences,
         })
       );
 
@@ -110,7 +111,7 @@ export class RunJob {
       if (job.step.shouldStopOnFail || this.shouldBackoff(error)) {
         shouldQueueNextJob = false;
       }
-      throw new PlatformException(error.message);
+      throw error;
     } finally {
       if (shouldQueueNextJob) {
         const newJob = await this.queueNextJob.execute(
diff --git a/apps/worker/src/app/workflow/usecases/send-message/send-message.command.ts b/apps/worker/src/app/workflow/usecases/send-message/send-message.command.ts
index 700bf32be6d..8c5d709f2aa 100644
--- a/apps/worker/src/app/workflow/usecases/send-message/send-message.command.ts
+++ b/apps/worker/src/app/workflow/usecases/send-message/send-message.command.ts
@@ -2,6 +2,7 @@ import { IsDefined, IsOptional, IsString } from 'class-validator';
 import { NotificationStepEntity, JobEntity } from '@novu/dal';
 import { EnvironmentWithUserCommand } from '@novu/application-generic';
 import { ExecuteOutput } from '@novu/framework';
+import { WorkflowChannelPreferences } from '@novu/shared';
 
 export class SendMessageCommand extends EnvironmentWithUserCommand {
   @IsDefined()
@@ -50,4 +51,7 @@ export class SendMessageCommand extends EnvironmentWithUserCommand {
 
   @IsDefined()
   tags: string[];
+
+  @IsOptional()
+  statelessPreferences?: WorkflowChannelPreferences;
 }
diff --git a/apps/worker/src/app/workflow/usecases/send-message/send-message.usecase.ts b/apps/worker/src/app/workflow/usecases/send-message/send-message.usecase.ts
index 3834c208843..f768996d585 100644
--- a/apps/worker/src/app/workflow/usecases/send-message/send-message.usecase.ts
+++ b/apps/worker/src/app/workflow/usecases/send-message/send-message.usecase.ts
@@ -19,6 +19,7 @@ import {
   DetailEnum,
   ExecutionLogRoute,
   ExecutionLogRouteCommand,
+  GetPreferences,
   GetSubscriberGlobalPreference,
   GetSubscriberGlobalPreferenceCommand,
   GetSubscriberTemplatePreference,
@@ -96,30 +97,20 @@ export class SendMessage {
     const stepType = command.step?.template?.type;
 
     let bridgeResponse: ExecuteOutput | null = null;
-    if (![StepTypeEnum.DIGEST, StepTypeEnum.DELAY, StepTypeEnum.TRIGGER].includes(stepType as any)) {
+    if (![StepTypeEnum.DIGEST, StepTypeEnum.DELAY, StepTypeEnum.TRIGGER].includes(stepType as StepTypeEnum)) {
       bridgeResponse = await this.executeBridgeJob.execute({
         ...command,
         variables,
       });
     }
     const isBridgeSkipped = bridgeResponse?.options?.skip;
-    const { filterResult, channelPreferenceResult } = await this.getStepExecutionHalt(
-      isBridgeSkipped,
-      command,
-      variables
-    );
+    const { stepCondition, channelPreference } = await this.evaluateFilters(isBridgeSkipped, command, variables);
 
     if (!command.payload?.$on_boarding_trigger) {
-      this.sendProcessStepEvent(
-        command,
-        isBridgeSkipped,
-        filterResult,
-        channelPreferenceResult,
-        !!bridgeResponse?.outputs
-      );
+      this.sendProcessStepEvent(command, isBridgeSkipped, stepCondition, channelPreference, !!bridgeResponse?.outputs);
     }
 
-    if (!filterResult?.passed || !channelPreferenceResult || isBridgeSkipped) {
+    if (!stepCondition?.passed || !channelPreference || isBridgeSkipped) {
       await this.jobRepository.updateStatus(command.environmentId, command.jobId, JobStatusEnum.CANCELED);
 
       await this.executionLogRoute.execute(
@@ -131,8 +122,10 @@ export class SendMessage {
           isTest: false,
           isRetry: false,
           raw: JSON.stringify({
-            ...(filterResult ? { filter: { conditions: filterResult?.conditions, passed: filterResult?.passed } } : {}),
-            ...(channelPreferenceResult ? { preferences: { passed: channelPreferenceResult } } : {}),
+            ...(stepCondition
+              ? { filter: { conditions: stepCondition?.conditions, passed: stepCondition?.passed } }
+              : {}),
+            ...(channelPreference ? { preferences: { passed: channelPreference } } : {}),
             ...(isBridgeSkipped ? { skip: isBridgeSkipped } : {}),
           }),
         })
@@ -201,39 +194,24 @@ export class SendMessage {
     return { status: 'success' };
   }
 
-  private async getStepExecutionHalt(
+  private async evaluateFilters(
     bridgeSkip: boolean | undefined,
     command: SendMessageCommand,
     variables: IFilterVariables
-  ): Promise<{ filterResult: IConditionsFilterResponse | null; channelPreferenceResult: boolean | null }> {
-    const skipHalt = this.shouldSkipHalt(bridgeSkip, command.job?.step?.bridgeUrl);
-    if (skipHalt) {
-      return { filterResult: { passed: true, conditions: [], variables: {} }, channelPreferenceResult: true };
+  ): Promise<{ stepCondition: IConditionsFilterResponse | null; channelPreference: boolean | null }> {
+    if (bridgeSkip === true) {
+      return { stepCondition: { passed: true, conditions: [], variables: {} }, channelPreference: true };
     }
 
-    const [filterResult, channelPreferenceResult] = await Promise.all([
-      this.filter(command, variables),
-      this.filterPreferredChannels(command.job),
+    const [stepCondition, channelPreference] = await Promise.all([
+      this.evaluateStepCondition(command, variables),
+      this.evaluateChannelPreference(command),
     ]);
 
-    return { filterResult, channelPreferenceResult };
-  }
-
-  /**
-   * This function checks if a bridge skip is happening.
-   *
-   * - If `bridgeSkip` is true (highest priority), skips all checks.
-   * - If `bridgeUrl` is provided, skips all checks (use `skip` option in workflow definition instead).
-   *
-   * @param bridgeSkip Whether to skip bridge checks (optional).
-   * @param bridgeUrl URL of the bridge (optional).
-   * @return True if bridge skip is happening, false otherwise.
-   */
-  private shouldSkipHalt(bridgeSkip: boolean | undefined, bridgeUrl: string | undefined): boolean {
-    return bridgeSkip === true || !!bridgeUrl;
+    return { stepCondition, channelPreference };
   }
 
-  private async filter(command: SendMessageCommand, variables: IFilterVariables) {
+  private async evaluateStepCondition(command: SendMessageCommand, variables: IFilterVariables) {
     return await this.conditionsFilter.filter(
       ConditionsFilterCommand.create({
         filters: command.job.step.filters || [],
@@ -301,16 +279,19 @@ export class SendMessage {
   }
 
   @Instrument()
-  private async filterPreferredChannels(job: JobEntity): Promise<boolean> {
-    const template = await this.getNotificationTemplate({
+  private async evaluateChannelPreference(command: SendMessageCommand): Promise<boolean> {
+    const { job } = command;
+
+    const workflow = await this.getWorkflow({
       _id: job._templateId,
       environmentId: job._environmentId,
     });
-    if (!template) {
-      throw new PlatformException(`Notification template ${job._templateId} is not found`);
-    }
 
-    if (template.critical || this.isActionStep(job)) {
+    /*
+     * The `critical` flag check is needed here for backward-compatibility of V1 Workflow Preferences only.
+     * V2 Workflow Preferences are stored on the Preference entity instead.
+     */
+    if (workflow?.critical || this.isActionStep(job)) {
       return true;
     }
 
@@ -346,18 +327,40 @@ export class SendMessage {
       return false;
     }
 
-    const { preference } = await this.getSubscriberTemplatePreferenceUsecase.execute(
-      GetSubscriberTemplatePreferenceCommand.create({
-        organizationId: job._organizationId,
-        subscriberId: subscriber.subscriberId,
-        environmentId: job._environmentId,
-        template,
-        subscriber,
-        tenant: job.tenant,
-      })
-    );
+    let subscriberPreference: { enabled: boolean; channels: IPreferenceChannels };
+    if (command.statelessPreferences) {
+      /*
+       * Stateless Workflow executions do not have their definitions stored in the database.
+       * Their preferences are available in the command instead.
+       *
+       * TODO: Refactor the send-message flow to better handle stateless workflows
+       */
+      const workflowPreference = GetPreferences.mapWorkflowChannelPreferencesToChannelPreferences(
+        command.statelessPreferences
+      );
+      subscriberPreference = {
+        enabled: true,
+        channels: workflowPreference,
+      };
+    } else {
+      if (!workflow) {
+        throw new PlatformException(`Workflow with id '${job._templateId}' was not found`);
+      }
+
+      const { preference } = await this.getSubscriberTemplatePreferenceUsecase.execute(
+        GetSubscriberTemplatePreferenceCommand.create({
+          organizationId: job._organizationId,
+          subscriberId: subscriber.subscriberId,
+          environmentId: job._environmentId,
+          template: workflow,
+          subscriber,
+          tenant: job.tenant,
+        })
+      );
+      subscriberPreference = preference;
+    }
 
-    const result = this.stepPreferred(preference, job);
+    const result = this.stepPreferred(subscriberPreference, job);
 
     if (!result) {
       await this.executionLogRoute.execute(
@@ -368,7 +371,7 @@ export class SendMessage {
           status: ExecutionDetailsStatusEnum.SUCCESS,
           isTest: false,
           isRetry: false,
-          raw: JSON.stringify(preference),
+          raw: JSON.stringify(subscriberPreference),
         })
       );
     }
@@ -413,7 +416,7 @@ export class SendMessage {
         _id: command._id,
       }),
   })
-  private async getNotificationTemplate({ _id, environmentId }: { _id: string; environmentId: string }) {
+  private async getWorkflow({ _id, environmentId }: { _id: string; environmentId: string }) {
     return await this.notificationTemplateRepository.findById(_id, environmentId);
   }
 
@@ -439,13 +442,13 @@ export class SendMessage {
 
   @Instrument()
   private stepPreferred(preference: { enabled: boolean; channels: IPreferenceChannels }, job: JobEntity) {
-    const templatePreferred = preference.enabled;
+    const workflowPreferred = preference.enabled;
 
     const channelPreferred = Object.keys(preference.channels).some(
       (channelKey) => channelKey === job.type && preference.channels[job.type]
     );
 
-    return templatePreferred && channelPreferred;
+    return workflowPreferred && channelPreferred;
   }
 
   private isActionStep(job: JobEntity) {
diff --git a/apps/worker/src/app/workflow/usecases/subscriber-job-bound/subscriber-job-bound.usecase.ts b/apps/worker/src/app/workflow/usecases/subscriber-job-bound/subscriber-job-bound.usecase.ts
index ba7c28c60a5..55b3cdea56b 100644
--- a/apps/worker/src/app/workflow/usecases/subscriber-job-bound/subscriber-job-bound.usecase.ts
+++ b/apps/worker/src/app/workflow/usecases/subscriber-job-bound/subscriber-job-bound.usecase.ts
@@ -136,6 +136,7 @@ export class SubscriberJobBound {
       userId,
       tenant,
       bridgeUrl: command.bridge?.url,
+      preferences: command.bridge?.workflow?.preferences,
     };
 
     if (actor) {
diff --git a/libs/application-generic/src/usecases/create-notification-jobs/create-notification-jobs.command.ts b/libs/application-generic/src/usecases/create-notification-jobs/create-notification-jobs.command.ts
index c091fe11e13..284a9c538c1 100644
--- a/libs/application-generic/src/usecases/create-notification-jobs/create-notification-jobs.command.ts
+++ b/libs/application-generic/src/usecases/create-notification-jobs/create-notification-jobs.command.ts
@@ -7,6 +7,7 @@ import {
   ISubscribersDefine,
   ITenantDefine,
   ProvidersIdEnum,
+  WorkflowChannelPreferences,
 } from '@novu/shared';
 
 import { EnvironmentWithUserCommand } from '../../commands';
@@ -47,4 +48,6 @@ export class CreateNotificationJobsCommand extends EnvironmentWithUserCommand {
   bridgeUrl?: string;
 
   controls?: ControlsDto;
+
+  preferences?: WorkflowChannelPreferences;
 }
diff --git a/libs/application-generic/src/usecases/create-notification-jobs/create-notification-jobs.usecase.ts b/libs/application-generic/src/usecases/create-notification-jobs/create-notification-jobs.usecase.ts
index d44a211c2ee..a4a8bb2eeec 100644
--- a/libs/application-generic/src/usecases/create-notification-jobs/create-notification-jobs.usecase.ts
+++ b/libs/application-generic/src/usecases/create-notification-jobs/create-notification-jobs.usecase.ts
@@ -113,6 +113,7 @@ export class CreateNotificationJobs {
           _actorId: command.actor?._id,
           actorId: command.actor?.subscriberId,
         }),
+        preferences: command.preferences,
       };
 
       jobs.push(job);
diff --git a/libs/application-generic/src/usecases/get-preferences/get-preferences.usecase.ts b/libs/application-generic/src/usecases/get-preferences/get-preferences.usecase.ts
index 5559eebb795..fbfa0f30167 100644
--- a/libs/application-generic/src/usecases/get-preferences/get-preferences.usecase.ts
+++ b/libs/application-generic/src/usecases/get-preferences/get-preferences.usecase.ts
@@ -61,6 +61,10 @@ export class GetPreferences {
   }): Promise<IPreferenceChannels | undefined> {
     const result = await this.getWorkflowChannelPreferences(command);
 
+    if (!result) {
+      return undefined;
+    }
+
     return GetPreferences.mapWorkflowChannelPreferencesToChannelPreferences(
       result,
     );
@@ -94,11 +98,7 @@ export class GetPreferences {
   /** Transform WorkflowChannelPreferences into IPreferenceChannels */
   public static mapWorkflowChannelPreferencesToChannelPreferences(
     workflowPreferences: WorkflowChannelPreferences,
-  ): IPreferenceChannels | undefined {
-    if (!workflowPreferences) {
-      return undefined;
-    }
-
+  ): IPreferenceChannels {
     return {
       in_app:
         workflowPreferences.channels.in_app.defaultValue !== undefined
diff --git a/libs/application-generic/src/usecases/get-subscriber-template-preference/get-subscriber-template-preference.usecase.ts b/libs/application-generic/src/usecases/get-subscriber-template-preference/get-subscriber-template-preference.usecase.ts
index fc1e72a5b76..d205859fcd2 100644
--- a/libs/application-generic/src/usecases/get-subscriber-template-preference/get-subscriber-template-preference.usecase.ts
+++ b/libs/application-generic/src/usecases/get-subscriber-template-preference/get-subscriber-template-preference.usecase.ts
@@ -57,6 +57,10 @@ export class GetSubscriberTemplatePreference {
     }
 
     const initialActiveChannels = await this.getActiveChannels(command);
+
+    /**
+     * V1 preference object.
+     */
     const subscriberPreference =
       await this.subscriberPreferenceRepository.findOne(
         {
@@ -71,6 +75,9 @@ export class GetSubscriberTemplatePreference {
 
     const templateChannelPreference = command.template.preferenceSettings;
 
+    /**
+     * V2 preference object.
+     */
     const subscriberWorkflowPreferences =
       await this.getPreferences.getWorkflowChannelPreferences({
         environmentId: command.environmentId,
@@ -79,10 +86,11 @@ export class GetSubscriberTemplatePreference {
         templateId: command.template._id,
       });
 
-    const subscriberPreferenceChannels =
-      GetPreferences.mapWorkflowChannelPreferencesToChannelPreferences(
-        subscriberWorkflowPreferences,
-      ) || subscriberPreference?.channels;
+    const subscriberPreferenceChannels = subscriberWorkflowPreferences
+      ? GetPreferences.mapWorkflowChannelPreferencesToChannelPreferences(
+          subscriberWorkflowPreferences,
+        )
+      : subscriberPreference?.channels;
     const workflowOverrideChannelPreference =
       workflowOverride?.preferenceSettings;
 
diff --git a/libs/dal/src/repositories/job/job.entity.ts b/libs/dal/src/repositories/job/job.entity.ts
index bc5eac1c2f1..85c5d43d8f4 100644
--- a/libs/dal/src/repositories/job/job.entity.ts
+++ b/libs/dal/src/repositories/job/job.entity.ts
@@ -1,4 +1,10 @@
-import { StepTypeEnum, IWorkflowStepMetadata, JobStatusEnum, ITenantDefine } from '@novu/shared';
+import {
+  StepTypeEnum,
+  IWorkflowStepMetadata,
+  JobStatusEnum,
+  ITenantDefine,
+  WorkflowChannelPreferences,
+} from '@novu/shared';
 import { Types } from 'mongoose';
 
 import { NotificationStepEntity } from '../notification-template';
@@ -41,6 +47,7 @@ export class JobEntity {
   _actorId?: string;
   actorId?: string;
   stepOutput?: Record<string, unknown>;
+  preferences?: WorkflowChannelPreferences;
 }
 
 export type JobDBModel = ChangePropsValueType<
diff --git a/libs/dal/src/repositories/job/job.schema.ts b/libs/dal/src/repositories/job/job.schema.ts
index 915336f0843..72a48f69fb3 100644
--- a/libs/dal/src/repositories/job/job.schema.ts
+++ b/libs/dal/src/repositories/job/job.schema.ts
@@ -130,6 +130,7 @@ const jobSchema = new Schema<JobDBModel>(
     },
     expireAt: Schema.Types.Date,
     stepOutput: Schema.Types.Mixed,
+    preferences: Schema.Types.Mixed,
   },
   schemaOptions
 );