diff --git a/apps/dashboard/src/config/index.ts b/apps/dashboard/src/config/index.ts
index e985895bf07..4652c12943d 100644
--- a/apps/dashboard/src/config/index.ts
+++ b/apps/dashboard/src/config/index.ts
@@ -25,3 +25,5 @@ export const SEGMENT_KEY = import.meta.env.VITE_SEGMENT_KEY;
 export const MIXPANEL_KEY = import.meta.env.VITE_MIXPANEL_KEY;
 
 export const LEGACY_DASHBOARD_URL = import.meta.env.VITE_LEGACY_DASHBOARD_URL;
+
+export const NEW_DASHBOARD_FEEDBACK_FORM_URL = import.meta.env.VITE_NEW_DASHBOARD_FEEDBACK_FORM_URL;
diff --git a/apps/dashboard/src/hooks/use-new-dashboard-opt-in.ts b/apps/dashboard/src/hooks/use-new-dashboard-opt-in.ts
index 3562ff85424..09223b304c7 100644
--- a/apps/dashboard/src/hooks/use-new-dashboard-opt-in.ts
+++ b/apps/dashboard/src/hooks/use-new-dashboard-opt-in.ts
@@ -1,9 +1,12 @@
-import { LEGACY_DASHBOARD_URL } from '@/config';
+import { LEGACY_DASHBOARD_URL, NEW_DASHBOARD_FEEDBACK_FORM_URL } from '@/config';
+import { useTelemetry } from '@/hooks/use-telemetry';
+import { TelemetryEvent } from '@/utils/telemetry';
 import { useUser } from '@clerk/clerk-react';
 import { NewDashboardOptInStatusEnum } from '@novu/shared';
 
 export function useNewDashboardOptIn() {
   const { user } = useUser();
+  const track = useTelemetry();
 
   const updateUserOptInStatus = (status: NewDashboardOptInStatusEnum) => {
     if (!user) return;
@@ -24,25 +27,27 @@ export function useNewDashboardOptIn() {
 
   const redirectToLegacyDashboard = () => {
     optOut();
+
+    if (NEW_DASHBOARD_FEEDBACK_FORM_URL) {
+      window.open(NEW_DASHBOARD_FEEDBACK_FORM_URL, '_blank');
+    }
+
     window.location.href = LEGACY_DASHBOARD_URL || window.location.origin + '/legacy';
   };
 
   const optIn = () => {
+    track(TelemetryEvent.NEW_DASHBOARD_OPT_IN);
     updateUserOptInStatus(NewDashboardOptInStatusEnum.OPTED_IN);
   };
 
   const optOut = () => {
+    track(TelemetryEvent.NEW_DASHBOARD_OPT_OUT);
     updateUserOptInStatus(NewDashboardOptInStatusEnum.OPTED_OUT);
   };
 
-  const dismiss = () => {
-    updateUserOptInStatus(NewDashboardOptInStatusEnum.DISMISSED);
-  };
-
   return {
     optIn,
     optOut,
-    dismiss,
     status: getCurrentOptInStatus(),
     redirectToLegacyDashboard,
   };
diff --git a/apps/dashboard/src/utils/telemetry.ts b/apps/dashboard/src/utils/telemetry.ts
index 98ffb208012..e137e19fb8d 100644
--- a/apps/dashboard/src/utils/telemetry.ts
+++ b/apps/dashboard/src/utils/telemetry.ts
@@ -1,3 +1,5 @@
 export enum TelemetryEvent {
   SUBSCRIBERS_LINK_CLICKED = 'Subscribers link clicked - [Left navigation]',
+  NEW_DASHBOARD_OPT_OUT = 'New dashboard opt-out',
+  NEW_DASHBOARD_OPT_IN = 'New dashboard opt-in',
 }
diff --git a/apps/web/src/hooks/useNewDashboardOptIn.ts b/apps/web/src/hooks/useNewDashboardOptIn.ts
index 8f84f78af6a..0ad203d8f8d 100644
--- a/apps/web/src/hooks/useNewDashboardOptIn.ts
+++ b/apps/web/src/hooks/useNewDashboardOptIn.ts
@@ -1,9 +1,11 @@
 import { useUser } from '@clerk/clerk-react';
 import { NewDashboardOptInStatusEnum } from '@novu/shared';
 import { NEW_DASHBOARD_URL } from '../config';
+import { useSegment } from '../components/providers/SegmentProvider';
 
 export function useNewDashboardOptIn() {
   const { user } = useUser();
+  const segment = useSegment();
 
   const updateUserOptInStatus = (status: NewDashboardOptInStatusEnum) => {
     if (!user) return;
@@ -27,20 +29,17 @@ export function useNewDashboardOptIn() {
   };
 
   const optIn = () => {
+    segment.track('New dashboard opt-in');
     updateUserOptInStatus(NewDashboardOptInStatusEnum.OPTED_IN);
   };
 
-  const optOut = () => {
-    updateUserOptInStatus(NewDashboardOptInStatusEnum.OPTED_OUT);
-  };
-
   const dismiss = () => {
+    segment.track('New dashboard opt-in dismissed');
     updateUserOptInStatus(NewDashboardOptInStatusEnum.DISMISSED);
   };
 
   return {
     optIn,
-    optOut,
     dismiss,
     status: getCurrentOptInStatus(),
     redirectToNewDashboard,