diff --git a/src/Traversal.UnitTests/TraversalTests.cs b/src/Traversal.UnitTests/TraversalTests.cs
index c5f4d50f..16bb16ec 100644
--- a/src/Traversal.UnitTests/TraversalTests.cs
+++ b/src/Traversal.UnitTests/TraversalTests.cs
@@ -208,10 +208,12 @@ public void PropertiesAreSet(string target)
         [InlineData("TraversalProjectNames", "custom.proj", "custom.proj")]
         [InlineData("TraversalProjectNames", null, "dirs.proj")]
         [InlineData("UsingMicrosoftTraversalSdk", null, "true")]
+        [InlineData("SlnGenProjectName", null, "ProjectA")]
+        [InlineData("SlnGenProjectName", "custom", "custom")]
         public void PropertiesHaveExpectedValues(string propertyName, string value, string expectedValue)
         {
             ProjectCreator.Templates.TraversalProject(
-                path: GetTempFile("dirs.proj"))
+                path: Path.Combine(TestRootPath, "ProjectA", "dirs.proj"))
                 .Property(propertyName, value)
                 .Save()
                 .TryGetPropertyValue(propertyName, out string actualValue);
diff --git a/src/Traversal/Sdk/Traversal.targets b/src/Traversal/Sdk/Traversal.targets
index 30582484..bfa5dcc6 100644
--- a/src/Traversal/Sdk/Traversal.targets
+++ b/src/Traversal/Sdk/Traversal.targets
@@ -31,6 +31,17 @@
     <TargetFramework Condition="'$(TargetFramework)' == ''">net45</TargetFramework>
   </PropertyGroup>
 
+  <PropertyGroup>
+    <!--
+      If the project hasn't customized its name, use the name of the parent folder. This avoids every IDE window being named "dirs".
+
+      We check the property twice to handle the unlikely situation where the project is at the root of a drive, and thus
+      the folder would otherwise be ''.
+    -->
+    <SlnGenProjectName Condition="'$(SlnGenProjectName)' == ''">$([System.IO.Path]::GetFileName($([System.IO.Path]::GetDirectoryName($(MSBuildProjectFullPath)))))</SlnGenProjectName>
+    <SlnGenProjectName Condition="'$(SlnGenProjectName)' == ''">$(MSBuildProjectName)</SlnGenProjectName>
+  </PropertyGroup>
+
   <Import Project="Sdk.targets" Sdk="Microsoft.NET.Sdk" />
 
   <ItemGroup>