diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 607147a0b..4dcc0fa4c 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -54,7 +54,7 @@ Just clone the project and run `cargo test`.
 You can see how we test in [.github/workflows](.github/workflows/)
 
 #### Snapshots
-To update/create a snapshots we are using [insta](https://github.com/mitsuhiko/insta). all you need to do is install insta and run the following command:
+To update/create a snapshots we are using [insta](https://github.com/mitsuhiko/insta). all you need to do is install insta (cargo install cargo-insta) and run the following command:
 ```
 cargo insta test --review
 ```
diff --git a/docs-site/content/docs/getting-started/tour/index.md b/docs-site/content/docs/getting-started/tour/index.md
index 7f211ba9e..990351953 100644
--- a/docs-site/content/docs/getting-started/tour/index.md
+++ b/docs-site/content/docs/getting-started/tour/index.md
@@ -198,6 +198,7 @@ The response includes a JWT token for authentication, user ID, name, and verific
     "token": "...",
     "pid": "2b20f998-b11e-4aeb-96d7-beca7671abda",
     "name": "Loco user",
+    "claims": null
     "is_verified": false
 }
 ```
diff --git a/examples/demo/src/models/users.rs b/examples/demo/src/models/users.rs
index 640c139ae..8fbf27d1d 100644
--- a/examples/demo/src/models/users.rs
+++ b/examples/demo/src/models/users.rs
@@ -2,6 +2,7 @@ use async_trait::async_trait;
 use chrono::offset::Local;
 use loco_rs::{auth::jwt, hash, prelude::*};
 use serde::{Deserialize, Serialize};
+use serde_json::json;
 use uuid::Uuid;
 
 pub use super::_entities::users::{self, ActiveModel, Entity, Model};
@@ -213,7 +214,11 @@ impl super::_entities::users::Model {
     ///
     /// when could not convert user claims to jwt token
     pub fn generate_jwt(&self, secret: &str, expiration: &u64) -> ModelResult<String> {
-        Ok(jwt::JWT::new(secret).generate_token(expiration, self.pid.to_string())?)
+        Ok(jwt::JWT::new(secret).generate_token(
+            expiration,
+            self.pid.to_string(),
+            Some(json!({"Roll": "Administrator"})),
+        )?)
     }
 }
 
diff --git a/src/auth/jwt.rs b/src/auth/jwt.rs
index 83cd68f9b..a32c424b8 100644
--- a/src/auth/jwt.rs
+++ b/src/auth/jwt.rs
@@ -8,6 +8,7 @@ use jsonwebtoken::{
     EncodingKey, Header, TokenData, Validation,
 };
 use serde::{Deserialize, Serialize};
+use serde_json::Value;
 
 /// Represents the default JWT algorithm used by the [`JWT`] struct.
 const JWT_ALGORITHM: Algorithm = Algorithm::HS512;
@@ -17,6 +18,7 @@ const JWT_ALGORITHM: Algorithm = Algorithm::HS512;
 pub struct UserClaims {
     pub pid: String,
     exp: usize,
+    claims: Option<Value>,
 }
 
 /// Represents the JWT configuration and operations.
@@ -60,13 +62,18 @@ impl JWT {
     /// ```rust
     /// use loco_rs::auth;
     ///
-    /// auth::jwt::JWT::new("PqRwLF2rhHe8J22oBeHy").generate_token(&604800, "PID".to_string());
+    /// auth::jwt::JWT::new("PqRwLF2rhHe8J22oBeHy").generate_token(&604800, "PID".to_string(), None);
     /// ```
-    pub fn generate_token(&self, expiration: &u64, pid: String) -> JWTResult<String> {
+    pub fn generate_token(
+        &self,
+        expiration: &u64,
+        pid: String,
+        claims: Option<Value>,
+    ) -> JWTResult<String> {
         #[allow(clippy::cast_possible_truncation)]
         let exp = (get_current_timestamp() + expiration) as usize;
 
-        let claims = UserClaims { pid, exp };
+        let claims = UserClaims { pid, exp, claims };
 
         let token = encode(
             &Header::new(self.algorithm),
@@ -107,16 +114,24 @@ mod tests {
 
     use insta::{assert_debug_snapshot, with_settings};
     use rstest::rstest;
+    use serde_json::json;
 
     use super::*;
 
     #[rstest]
-    #[case("valid token", 60)]
-    #[case("token expired", 1)]
+    #[case("valid token", 60, None)]
+    #[case("token expired", 1, None)]
+    #[case("valid token and custom claims", 60, Some(json!({})))]
     #[tokio::test]
-    async fn can_generate_token(#[case] test_name: &str, #[case] expiration: u64) {
+    async fn can_generate_token(
+        #[case] test_name: &str,
+        #[case] expiration: u64,
+        #[case] claims: Option<Value>,
+    ) {
         let jwt = JWT::new("PqRwLF2rhHe8J22oBeHy");
-        let token = jwt.generate_token(&expiration, "pid".to_string()).unwrap();
+        let token = jwt
+            .generate_token(&expiration, "pid".to_string(), claims)
+            .unwrap();
 
         std::thread::sleep(std::time::Duration::from_secs(3));
         with_settings!({filters => vec![
diff --git a/src/auth/snapshots/loco_rs__auth__jwt__tests__valid token and custom claims.snap b/src/auth/snapshots/loco_rs__auth__jwt__tests__valid token and custom claims.snap
new file mode 100644
index 000000000..654ddac07
--- /dev/null
+++ b/src/auth/snapshots/loco_rs__auth__jwt__tests__valid token and custom claims.snap	
@@ -0,0 +1,30 @@
+---
+source: src/auth/jwt.rs
+assertion_line: 133
+expression: jwt.validate(&token)
+---
+Ok(
+    TokenData {
+        header: Header {
+            typ: Some(
+                "JWT",
+            ),
+            alg: HS512,
+            cty: None,
+            jku: None,
+            jwk: None,
+            kid: None,
+            x5u: None,
+            x5c: None,
+            x5t: None,
+            x5t_s256: None,
+        },
+        claims: UserClaims {
+            pid: "pid",
+            exp: EXP,
+            claims: Some(
+                Object {},
+            ),
+        },
+    },
+)
diff --git a/src/auth/snapshots/loco_rs__auth__jwt__tests__valid token.snap b/src/auth/snapshots/loco_rs__auth__jwt__tests__valid token.snap
index 33e03bafe..d7255f840 100644
--- a/src/auth/snapshots/loco_rs__auth__jwt__tests__valid token.snap	
+++ b/src/auth/snapshots/loco_rs__auth__jwt__tests__valid token.snap	
@@ -21,6 +21,7 @@ Ok(
         claims: UserClaims {
             pid: "pid",
             exp: EXP,
+            claims: None,
         },
     },
 )