diff --git a/Makefile b/Makefile
index 08febe02..c7ee5c82 100644
--- a/Makefile
+++ b/Makefile
@@ -1,4 +1,5 @@
 VIRTUAL_ENV ?= venv
+MEDIA_ROOT = media
 NODE_BIN = node_modules/.bin
 SOURCE_DIRS = digitalstrategie apps tests
 ARGUMENTS=$(filter-out $(firstword $(MAKECMDGOALS)), $(MAKECMDGOALS))
@@ -47,6 +48,7 @@ install:
 	if [ ! -f $(VIRTUAL_ENV)/bin/python3 ]; then python3 -m venv $(VIRTUAL_ENV); fi
 	$(VIRTUAL_ENV)/bin/python3 -m pip install --upgrade -r requirements/dev.txt
 	$(VIRTUAL_ENV)/bin/python3 manage.py migrate
+	mkdir -p $(MEDIA_ROOT)
 
 .PHONY: clean
 clean: