[epic] Life Itself Branding and Website Relaunch Phase I

[laurenwigmore]

Phase I of the updates and strategy from the extensive work done with Hannah.

See this document for notes, outputs and other links

Phase I: Inner Development Goals Conference is taking place on 16-18 Oct. Catherine will be at the conference. We want to:
a) have merchandise to take to the conference
b) have our website updated following on from the output from Hannah
c) have our Comms SCQH completed - with a Phase II detailed

Tasks

Beta Give feedback

1. Comms SCQH finalised & have plan of work 🚧2024-10-16 80% plus done - good enough to start
2. First pass on merchandise
3. Updates to LifeItself.org website for 2024 strategy phase I #1136
   3 of 25
   +0
   
4. Create new studio.lifeitself.org website #1134
   +0
   
5. Platform choice and design for website(s)
6. Write up plan for Phase II

Good, Better, Best Outcomes:

• Good: Website is live with core content updated and functional
• Better: Website is live with new content, restructuring, user engagement features (search bars etc), and resources available (e.g., learn resources, project info)
• Best: Website is fully updated with new branding, resources, and social media campaign ready, with launch post and announcements published

Appetite: 8-14 Oct (5 calendar days) - 12 person days? TBC

Availability:

• Lauren: 25-30hrs focused solely on this across the 5 days

Acceptance

• Catherine attends conference with merchandise
• Website is updated and live

Tasks

• Assign Project Manager ✅ Lauren
• Pull items from Comms SCQH doc into Coggle question tree ✅ top focuses noted with 🔥
• Decide objectives of phase I : 🔑 To have a fully functioning website with a clear communication strategy ready for the upcoming conference
• Map out plan of work

IDG

• Decide on merchandise - quantity, budget, quick turn-around and delivery to Sweden
• Order merchandise
• Copies of Impermenance Magazine and ?? printed and lamenated for on-stand reference ✅2024-10-16 ❌
• Decide main CTA to direct people to (website? map?)
• Links: Marketing Brainstorm & Plan of work

Website

• Audience online engagement channels

To be considered in a Phase II

• Where will we host the website
  • Do we need a developer to help set up?
• Graphics and branding update would suggest this is paused until Phase II
• Review website layout (see excalidraw for 5 main pages)
  • How do we order all of our pages / content
  • What can be archived?
  • Is the blog staying on substack?
    • Impacts our sign-up options (still currently Brevo)
• Test website functionality
• Draft launch post phase II?
• Announce the new website via email and social media phase II??
• Comms SCQH finalised

[laurenwigmore]

Figma drawing's and copy linked to Strategy Meetings doc