diff --git a/cypress/integration/websocket_spec.js b/cypress/integration/websocket_spec.js
index 95ccfdb..54aaf42 100644
--- a/cypress/integration/websocket_spec.js
+++ b/cypress/integration/websocket_spec.js
@@ -47,4 +47,12 @@ describe("Integration tests", () => {
     cy.get('#decrementor').click()
     cy.get('#decrementor-counter').should('have.text', '-1')
   })
+
+  it("can send a morph in a reflex", () => {
+    cy.visit('/test')
+    cy.wait(200)
+    cy.get('#morph-button').click()
+
+    cy.get('#morph').should('have.text', 'I got morphed!')
+  })
 })
diff --git a/sockpuppet/consumer.py b/sockpuppet/consumer.py
index a47b252..e3ad747 100644
--- a/sockpuppet/consumer.py
+++ b/sockpuppet/consumer.py
@@ -148,14 +148,30 @@ def reflex_message(self, data, **kwargs):
         url = data['url']
         selectors = data['selectors'] if data['selectors'] else ['body']
         target = data['target']
+        identifier = data['identifier']
         reflex_name, method_name = target.split('#')
         reflex_name = classify(reflex_name)
         arguments = data['args'] if data.get('args') else []
         params = dict(parse_qsl(data['formData']))
         element = Element(data['attrs'])
+
+        # TODO can be removed once stimulus-reflex has increased a couple of versions
+        permanent_attribute_name = data.get('permanent_attribute_name')
+        if not permanent_attribute_name:
+            # Used in stimulus-reflex >= 3.4
+            permanent_attribute_name = data['permanentAttributeName']
+
         try:
             ReflexClass = self.reflexes.get(reflex_name)
-            reflex = ReflexClass(self, url=url, element=element, selectors=selectors, params=params)
+            reflex = ReflexClass(
+                self, url=url,
+                element=element,
+                selectors=selectors,
+                identifier=identifier,
+                params=params,
+                reflex_id=data['reflexId'],
+                permanent_attribute_name=permanent_attribute_name
+            )
             self.delegate_call_to_reflex(reflex, method_name, arguments)
         except TypeError:
             if not self.reflexes.get(reflex_name):
@@ -223,6 +239,10 @@ def receive_json(self, data, **kwargs):
             print('Unsupported')
 
     def render_page_and_broadcast_morph(self, reflex, selectors, data):
+        if reflex.is_morph:
+            # The reflex has already sent a message so consumer doesn't need to.
+            return
+
         html = self.render_page(reflex)
         if html:
             self.broadcast_morphs(selectors, data, html, reflex)
@@ -252,7 +272,7 @@ def render_page(self, reflex):
     def broadcast_morphs(self, selectors, data, html, reflex):
         document, selectors = get_document_and_selectors(html, selectors)
 
-        channel = Channel(reflex.get_channel_id(), identifier=data['identifier'])
+        broadcaster = Channel(reflex.get_channel_id(), identifier=data['identifier'])
         logger.debug('Broadcasting to %s', reflex.get_channel_id())
 
         # TODO can be removed once stimulus-reflex has increased a couple of versions
@@ -264,14 +284,14 @@ def broadcast_morphs(self, selectors, data, html, reflex):
         for selector in selectors:
             # cssselect has an attribute css
             plain_selector = getattr(selector, 'css', selector)
-            channel.morph({
+            broadcaster.morph({
                 'selector': plain_selector,
                 'html': parse_out_html(document, selector),
                 'children_only': True,
                 'permanent_attribute_name': permanent_attribute_name,
                 'stimulus_reflex': {**data}
             })
-        channel.broadcast()
+        broadcaster.broadcast()
 
     def delegate_call_to_reflex(self, reflex, method_name, arguments):
         method = getattr(reflex, method_name)
diff --git a/sockpuppet/reflex.py b/sockpuppet/reflex.py
index 339326a..6e631a9 100644
--- a/sockpuppet/reflex.py
+++ b/sockpuppet/reflex.py
@@ -1,8 +1,13 @@
+from django.template.loader import render_to_string
+from django.template.backends.django import Template
 from django.test import RequestFactory
 
+from .channel import Channel
+
 PROTECTED_VARIABLES = [
     'consumer',
     'element',
+    'is_morph',
     'selectors',
     'session',
     'url',
@@ -10,20 +15,20 @@
 
 
 class Reflex:
-    def __init__(self, consumer, url, element, selectors, params):
+    def __init__(
+        self, consumer, url, element, selectors, params, identifier='',
+        permanent_attribute_name=None, reflex_id=None
+    ):
         self.consumer = consumer
         self.url = url
         self.element = element
         self.selectors = selectors
         self.session = consumer.scope['session']
         self.params = params
-
-    def get_channel_id(self):
-        '''
-        Override this to make the reflex send to a different channel
-        other than the session_key of the user
-        '''
-        return self.session.session_key
+        self.identifier = identifier
+        self.is_morph = False
+        self.reflex_id = reflex_id
+        self.permanent_attribute_name = permanent_attribute_name
 
     @property
     def request(self):
@@ -37,3 +42,42 @@ def request(self):
     def reload(self):
         """A default reflex to force a refresh"""
         pass
+
+    def get_channel_id(self):
+        '''
+        Override this to make the reflex send to a different channel
+        other than the session_key of the user
+        '''
+        return self.session.session_key
+
+    def morph(self, selector='', html='', template='', context={}):
+        """
+        If a morph is executed without any arguments, nothing is executed
+        and the reflex won't send over any data to the frontend.
+        """
+        self.is_morph = True
+        no_arguments = [not selector, not html, (not template and not context)]
+        if all(no_arguments) and not selector:
+            # an empty morph, nothing is sent ever.
+            return
+
+        if html:
+            html = html
+        elif isinstance(template, Template):
+            html = template.render(context)
+        else:
+            html = render_to_string(template, context)
+
+        broadcaster = Channel(self.get_channel_id(), identifier=self.identifier)
+        broadcaster.morph({
+            'selector': selector,
+            'html': html,
+            'children_only': True,
+            'permanent_attribute_name': self.permanent_attribute_name,
+            'stimulus_reflex': {
+                'morph': 'selector',
+                'reflexId': self.reflex_id,
+                'url': self.url
+            }
+        })
+        broadcaster.broadcast()
diff --git a/tests/example/reflexes/example_reflex.py b/tests/example/reflexes/example_reflex.py
index 8722416..ddb9f44 100644
--- a/tests/example/reflexes/example_reflex.py
+++ b/tests/example/reflexes/example_reflex.py
@@ -19,3 +19,8 @@ def change_word(self):
 class FormReflex(Reflex):
     def submit(self):
         self.text_output = self.request.POST['text-input']
+
+
+class MorphReflex(Reflex):
+    def morph_me(self):
+        self.morph('#morph', 'I got morphed!')
diff --git a/tests/example/templates/example.html b/tests/example/templates/example.html
index b4193b9..d41f319 100644
--- a/tests/example/templates/example.html
+++ b/tests/example/templates/example.html
@@ -35,4 +35,9 @@
   </div>
 
   <span id="text-output">{{ text_output }}</span>
+
+
+  <button id="morph-button" data-reflex="click->MorphReflex#morph_me">Morph me</button>
+  <span id="morph"></span>
+
 </body>