diff --git a/administration/serializers.py b/administration/serializers.py
index 8518f74d4..0875c2400 100644
--- a/administration/serializers.py
+++ b/administration/serializers.py
@@ -1,8 +1,6 @@
 from rest_framework import serializers
 from authentication.models import CustomUser
 from profiles.models import Profile
-from django.contrib.auth import get_user_model
-from djoser.serializers import UserSerializer
 
 
 class AdminUserListSerializer(serializers.ModelSerializer):
@@ -47,7 +45,7 @@ class Meta:
             "is_startup",
             "person",
             "person_position",
-            "region",
+            "regions",
             "official_name",
             "phone",
             "edrpou",
@@ -76,7 +74,7 @@ class Meta:
             "person",
             "person_position",
             "official_name",
-            "region",
+            "regions",
             "common_info",
             "phone",
             "edrpou",
diff --git a/administration/views.py b/administration/views.py
index 74f317186..7b36c378f 100644
--- a/administration/views.py
+++ b/administration/views.py
@@ -45,7 +45,7 @@ class UserDetailView(RetrieveUpdateDestroyAPIView):
 
     permission_classes = [IsStaffUser]
     serializer_class = AdminUserDetailSerializer
-    queryset = CustomUser.objects.all()
+    queryset = CustomUser.objects.select_related("profile")
 
     def destroy(self, request, *args, **kwargs):
         instance = self.get_object()
@@ -63,7 +63,11 @@ class ProfilesListView(ListCreateAPIView):
     permission_classes = [IsStaffUser]
     pagination_class = ListPagination
     serializer_class = AdminCompanyListSerializer
-    queryset = Profile.objects.all().order_by("id")
+    queryset = (
+        Profile.objects.select_related("person")
+        .prefetch_related("regions", "categories", "activities")
+        .order_by("id")
+    )
 
 
 class ProfileDetailView(RetrieveUpdateDestroyAPIView):
@@ -73,4 +77,6 @@ class ProfileDetailView(RetrieveUpdateDestroyAPIView):
 
     permission_classes = [IsStaffUser]
     serializer_class = AdminCompanyDetailSerializer
-    queryset = Profile.objects.all()
+    queryset = Profile.objects.select_related("person").prefetch_related(
+        "regions", "categories", "activities"
+    )
diff --git a/profiles/views.py b/profiles/views.py
index ef87ea139..70246aed0 100644
--- a/profiles/views.py
+++ b/profiles/views.py
@@ -7,7 +7,6 @@
     ListCreateAPIView,
     DestroyAPIView,
     RetrieveUpdateDestroyAPIView,
-    ListAPIView,
 )
 from rest_framework.permissions import (
     IsAuthenticatedOrReadOnly,
@@ -122,7 +121,11 @@ def get_serializer_context(self):
 
     def get_queryset(self):
         user_id = self.request.query_params.get("userid")
-        queryset = Profile.objects.active_only().order_by("id")
+        queryset = (
+            Profile.objects.active_only()
+            .prefetch_related("regions", "categories", "activities")
+            .order_by("id")
+        )
         if user_id:
             try:
                 return queryset.filter(person_id=user_id)
@@ -146,7 +149,11 @@ class ProfileDetail(RetrieveUpdateDestroyAPIView):
         If user is authenticated, he can get sensitive data via query param 'with_contacts'.
     """
 
-    queryset = Profile.objects.active_only()
+    queryset = (
+        Profile.objects.active_only()
+        .select_related("person")
+        .prefetch_related("regions", "categories", "activities")
+    )
     permission_classes = [UserIsProfileOwnerOrReadOnly]
 
     def get_serializer_context(self):
@@ -164,7 +171,11 @@ def get_serializer_class(self):
         get_contacts = self.request.query_params.get("with_contacts")
 
         profile_pk = self.kwargs.get("pk")
-        profile_instance = Profile.objects.filter(id=profile_pk).first()
+        profile_instance = (
+            Profile.objects.select_related("person")
+            .filter(id=profile_pk)
+            .first()
+        )
         user_pk = self.request.user.id
 
         if self.request.method == "GET":
@@ -203,7 +214,7 @@ def current_user(self):
     @cached_property
     def _profile(self):
         return get_object_or_404(
-            Profile.objects.filter(is_deleted=False),
+            Profile.objects.active_only(),
             pk=self.kwargs["profile_id"],
         )
 
diff --git a/search/views.py b/search/views.py
index 781bc421a..5af58703a 100644
--- a/search/views.py
+++ b/search/views.py
@@ -8,7 +8,9 @@
 
 
 class SearchCompanyView(ListAPIView):
-    queryset = Profile.objects.active_only()
+    queryset = Profile.objects.active_only().prefetch_related(
+        "regions", "categories", "activities"
+    )
     serializer_class = CompanySerializers
     filter_backends = [
         django_filters.rest_framework.DjangoFilterBackend,