diff --git a/dev/release/rat_exclude_files.txt b/dev/release/rat_exclude_files.txt
index e7aeea4a13..291c7b786a 100644
--- a/dev/release/rat_exclude_files.txt
+++ b/dev/release/rat_exclude_files.txt
@@ -8,6 +8,8 @@ core/testdata/stacktrace.txt
 dev/release/requirements.txt
 docs/spark_builtin_expr_coverage.txt
 docs/source/contributor-guide/benchmark-results/**/*.json
+docs/logos/*.png
+docs/logos/*.svg
 rust-toolchain
 spark/src/test/resources/tpcds-query-results/*.out
 spark/src/test/resources/tpcds-plan-stability/approved-plans*/**/explain.txt
diff --git a/pom.xml b/pom.xml
index c1f5c08285..caf89f99e1 100644
--- a/pom.xml
+++ b/pom.xml
@@ -1043,6 +1043,8 @@ under the License.
             <exclude>tpcds-sf-1/**</exclude>
             <exclude>tpch/**</exclude>
             <exclude>docs/*.txt</exclude>
+            <exclude>docs/logos/*.png</exclude>
+            <exclude>docs/logos/*.svg</exclude>
             <exclude>dev/release/rat_exclude_files.txt</exclude>
             <exclude>dev/release/requirements.txt</exclude>
             <exclude>native/core/src/execution/generated/**</exclude>