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<!DOCTYPE html><!--[if lt IE 7]>
<html class="lt-ie10 lt-ie9 lt-ie8 lt-ie7">
<![endif]--><!--[if IE 7]>
<html class="lt-ie10 lt-ie9 lt-ie8">
<![endif]--><!--[if IE 8]>
<html class="lt-ie10 lt-ie9">
<![endif]--><!--[if IE 9]>
<html class="lt-ie10">
<![endif]--><!--[if gt IE 9]><!-->
<html>
<!--<![endif]-->
<html lang="en" class="no-js">
<head>
<title>Gunther Koo | UI/UX Front End Engineer</title>
<meta content="text/html; charset=UTF-8" http-equiv="Content-Type">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<meta name="keywords" content="Gunther Koo, UI/UX Designer, Front End Developer, Web Design, Web Designer, Art Director, Art Direction, Photography, Design, Adobe Creative Suite, Photoshop, Illustrator, HTML5/CSS3, HTML5, CSS3, HTML, CSS, Javascript, JS, JQuery, Code, Coding, Creative, Creating, Creative Industry, Strategy, Concept, Conceptual, Typography, Inspiration, Technical Skills, User Interface, User Interaction, User Experience, Cinema 4D, After Effects, Adobe Premiere, Final Cut, Wordpress, Business Catalyst, Pixbi, Startup, Start Up, Start-up, NYC, New York, New York City">
<meta name="description" content="With over 10+ years of experience design and developing web apps, it is my goal to deliver the best user-focused products while also bridging the gap between design and development.">
<meta name="robots" content="index,follow">
<meta name="viewport" content="width=device-width, user-scalable=0, initial-scale=1.0">
<link rel="shortcut icon" href="favicon.ico">
<link rel="icon" href="../favicon.ico">
<meta property="og:image" content="http://guntherkoo.com/gk-fb.png">
<!--[if lt IE 9]><script src="http://html5shim.googlecode.com/svn/trunk/html5.js"></script><![endif]-->
<link rel="stylesheet" href="../css/reset.css">
<link rel="stylesheet" href="../css/plugins/foundation.min.css">
<link rel="stylesheet" href="../css/plugins/flexslider.css">
<link rel="stylesheet" href="../css/main.css">
<script>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
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})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-23557390-2', 'auto');
ga('send', 'pageview');
</script>
</head>
<body>
<section class="Wrap">
<article class="Page-Content Pixbi">
<section class="Header">
<div class="row center-content">
<div class="small-12 columns">
<div class="pixbi-logo"><i class="icon-pixbi-logo"></i></div>
</div>
</div>
<div class="downArrow"><a href="#Work" class="downIcon"><i class="icon-down-open-big"></i></a></div>
</section>
<section class="Content Pixbi" id="Work">
<article class="AboutUs bg-offwhite">
<div class="section-tag">
<p class="text-center text-bold text-grey text-kerning"><small>About</small></p>
</div>
<div class="row content-padding">
<div class="small-12 small-centered medium-9 columns">
<h2 class="text-light text-pixbiBlue">Pixbi makes it possible for individuals to view, save, share and purchase products in images, in both digital and print.</h2>
<br class="c-z">
<p>As Chief Creative Officer of Pixbi, creating a brand with a particular art direction was a challenge throughout. We wanted to communicate our brand as something intuitive so anyone can easily use it. Without being intrusive, we’ve managed to create something informative, clear and friendly.</p>
<p>Let me take you through what we’ve created at Pixbi.</p>
</div>
</div>
</article>
<article class="CreatingBrand">
<div class="section-tag">
<p class="text-center text-bold text-greyer text-kerning">Creating the brand</p>
</div>
<div class="row content-padding">
<div class="small-12 medium-6 columns">
<div class="brand-circle-section bg-pixbiBlue text-center">
<div class="center-content"><i class="icon-pixbi-circle"></i></div>
</div>
</div>
<div class="small-12 medium-6 columns">
<div class="brand-circle-section">
<div class="center-content">
<p>The Pixbi brand logo is used across all platforms.</p>
<p>The same logo is used when a user interacts with Pixbi for the very first time as a product tag. There are no drop shadows or gradients, simply a solid brand color.</p>
<p>The logo is bold, simple and easily recognizable.</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="small-12 medium-6 medium-push-6 columns">
<div class="brand-concept-section">
<div class="center-content"><img src="../images/case-studies/PIX/pixbi-logo-concept.svg" class="logo-concept" alt=""></div>
</div>
</div>
<div class="small-12 medium-6 medium-pull-6 columns">
<div class="brand-concept-section">
<div class="center-content">
<p>Pixbi brand logotype consist of all lowercase characters.</p>
<p>The logotype is in a solid brand color and can also be used as a solid white as well. There are no drop shadows or gradients.</p>
<p>Pixbi is pronouced, pix-bee.</p>
</div>
</div>
</div>
<div class="hide-for-small"><br class="c-z"><br class="c-z"><br class="c-z"><br class="c-z"></div>
</div>
<div class="Full-Width content-padding bg-offwhite logo-idea">
<div class="row">
<div class="small-12 columns"><img src="../images/case-studies/PIX/pixbi-logo-idea.svg" class="logo-idea" alt=""></div>
</div>
<br class="c-z"><br class="c-z">
</div>
</article>
<article class="DigitalPlatform" id="VideoControl">
<div class="section-tag">
<p class="text-center text-bold text-greyer text-kerning">Digital Platform</p>
</div>
<div class="row content-padding">
<div class="small-12 medium-6 columns">
<img src="../images/case-studies/PIX/pixbi-video-mobile.png" class="replace-video" alt="">
<video id="video1" loop="loop" class="desktopVideo" autoplay muted="muted">
<source src="../videos/DigitalPlatform.mp4" type="video/mp4"></source>
<source src="../videos/DigitalPlatform.webm" type="video/webm"></source>
<source src="../videos/DigitalPlatform.ogv" type="video/ogg"></source>
</video>
</div>
<div class="small-12 medium-6 columns info">
<div class="center-content">
<h3 class="text-greyer text-reg">An Embedded Experience</h3>
<p>Pixbi enabled digital publications to deliver the same user experience across the iPad and iPhone versions.</p>
<p>The great thing about Pixbi is the convenience of it. Users did not have to download another app, they could simply download any enabled publication and Pixbi would automatically be embedded in the issue.</p>
<p>With Pixbi, readers could interact with almost any product. Being able to view, save, share and purchase that product without leaving the original content.</p>
<p><strong>Utilized in the following publications:</strong></p>
<div class="row">
<div class="small-12 columns"><img src="../images/case-studies/PIX/pixbi-enabled-mag.jpg" class="pub-enabled" alt=""></div>
</div>
</div>
</div>
</div>
</article>
</section>
<section class="Pixbi Quote Full-Width bg-blue">
<div class="row center-content">
<div class="small-12 medium-8 medium-centered columns">
<blockquote>"The cleanest, most nonintrusive and easiest platform to work with that we've seen" <cite>Popular Photography</cite></blockquote>
</div>
</div>
</section>
<section class="Content Pixbi">
<article class="PrintPlatform">
<div class="section-tag">
<p class="text-center text-bold text-greyer text-kerning">Print Platform</p>
</div>
<div class="row print-platform">
<div class="small-12 medium-7 medium-push-5 columns">
<img src="../images/case-studies/PIX/pixbi-magazine.png" alt="" class="bg-magazine">
<div class="pixbiApp">
<img src="../images/template/pixbi-iphone-screen.png" class="screen" alt=""> <span id="appToggle"><img src="../images/case-studies/PIX/pixbi-product-tag-right.png" alt="" class="product-tag"></span>
<div class="inner-screen bg-white">
<div class="appheader">
<img src="../images/case-studies/PIX/pixbi-app-assets/ios-info.jpg" class="ios-info" alt="">
<div class="bg-pixbiBlue function">
<div class="row app-buttons">
<div class="small-4 columns"><span id="closeToggle" class="text-white"><i class="icon-left-open-big"></i></span></div>
<div class="small-4 text-center columns">
<h5 class="text-bold text-white">Shape</h5>
</div>
<div class="small-4 text-right columns"><span id="info" class="text-white"><i class="icon-dot-3"></i></span></div>
</div>
</div>
</div>
<div class="content" data-scrollable="y">
<img src="../images/case-studies/PIX/pixbi-app-assets/product-image.jpg" alt="">
<div class="row desc">
<br class="c-z">
<div class="small-6 columns"><a class="app-button"><img src="../images/case-studies/PIX/pixbi-app-assets/save-btn.jpg" alt=""></a></div>
<div class="small-6 columns"><a class="app-button"><img src="../images/case-studies/PIX/pixbi-app-assets/share-btn.jpg" alt=""></a></div>
</div>
<br class="c-z">
<div class="row desc">
<div class="small-12 columns">
<p><strong>NARS Digital World Lip Pencil Coffret</strong></p>
</div>
</div>
<div class="row desc">
<div class="small-8 columns"><img src="../images/case-studies/PIX/pixbi-app-assets/retailer.jpg" alt="" width="90%"></div>
<div class="small-4 columns"><img src="../images/case-studies/PIX/pixbi-app-assets/price.jpg" alt=""></div>
</div>
<br class="c-z">
<div class="row desc">
<div class="small-12 columns">
<p><strong>What it is:</strong></p>
<p>A limited-edition set of NARS Satin and Velvet Matte lip pencils, created exclusively for the Laced with Edge Holiday 2014 Collection.</p>
<p><strong>What it does:</strong></p>
<p>Gift bold color with this set of five velvet matte and satin lip pencils. Perfect for pairing with an array of sensual holiday looks, it features rich, multidimensional shades housed in the exclusive Laced with Edge Holiday packaging.</p>
</div>
</div>
<br class="c-z">
<div class="row desc">
<div class="small-8 columns"><img src="../images/case-studies/PIX/pixbi-app-assets/line.jpg" alt=""></div>
</div>
<br class="c-z">
<div class="row desc">
<div class="small-12 columns"><a href="http://www.sephora.com/digital-world-lip-pencil-coffret-P389829" target="_blank" class="purchase-btn">Purchase</a></div>
</div>
</div>
</div>
</div>
</div>
<div class="small-12 medium-5 medium-pull-7 columns info">
<div class="center-content">
<h3 class="text-greyer text-reg">A Mobile Application</h3>
<p>Pixbi created an iOS app to provide the same functionality that it did for digital magazines, to print magazines.</p>
<p>Publishers did not have to alter their content, no QR codes were needed, readers could simply download the app, view any page in the publication and without taking a picture, through augmented reality, product tags would appear.</p>
<p><strong>Here is an interactive demo of what you would experience while using the app.</strong></p>
</div>
</div>
</div>
<div class="row">
<div class="small-12 columns">
<ul class="small-block-grid-4">
<li><img src="../images/case-studies/PIX/pixbi-iphone-screen-00.png" alt=""></li>
<li><img src="../images/case-studies/PIX/pixbi-iphone-screen-01.png" alt=""></li>
<li><img src="../images/case-studies/PIX/pixbi-iphone-screen-02.png" alt=""></li>
<li><img src="../images/case-studies/PIX/pixbi-iphone-screen-03.png" alt=""></li>
</ul>
</div>
</div>
</article>
</section>
<section class="Pixbi Quote Full-Width bg-blue">
<div class="row center-content">
<div class="small-12 medium-8 medium-centered columns">
<blockquote>“It increases time spent and makes advertisers happy so it's a win already.” <cite>American Media Inc.</cite></blockquote>
</div>
</div>
</section>
<section class="Content Pixbi">
<article class="UserDashboard">
<div class="section-tag">
<p class="text-center text-bold text-greyer text-kerning">Users Dashboard</p>
</div>
<div class="row content-padding">
<div class="small-12 medium-8 medium-centered columns">
<br class="c-z">
<p>The Pixbi user’s dashboard called myPix was exactly that, products that users picked and wanted to view, share or purchase later.</p>
<p>Users could enjoy viewing the products they saved in a modular layout or switch to a list view so they could easily browses through all the products they have saved.</p>
<p>Being able to price compare products a user saved was one of the top features.</p>
</div>
</div>
<div class="row">
<div class="small-12 medium-10 medium-centered columns text-center">
<div class="user-dashboard">
<img src="../images/template/iMac_Screen.png" class="imac-screen" alt="">
<div class="imac-screen-container">
<div class="imac-screen-slider">
<ul class="slides">
<li><img src="../images/case-studies/PIX/imac-screens/screen-01.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/imac-screens/screen-02.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/imac-screens/screen-03.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/imac-screens/screen-04.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/imac-screens/screen-05.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/imac-screens/screen-06.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/imac-screens/screen-07.jpg" alt=""></li>
</ul>
</div>
</div>
</div>
</div>
</div>
</article>
</section>
<section class="Pixbi Quote Full-Width bg-blue">
<div class="row center-content">
<div class="small-12 medium-8 medium-centered columns">
<blockquote>“Perhaps the most groundbreaking of the three, Pixbi is a New York-based startup...” <cite><a href="http://www.psfk.com/2015/02/braintree-mobile-commerce-world-wide-window-shopping.html" target="_blank" class="text-white">Read the article by PSFK Labs</a></cite></blockquote>
</div>
</div>
</section>
<section class="Content Pixbi">
<article class="PixbiWebsite">
<div class="section-tag">
<p class="text-center text-bold text-greyer text-kerning">Our Website</p>
</div>
<br class="c-z">
<div class="row content-padding">
<div class="small-12 columns">
<div class="our-website">
<img src="../images/template/desktop-browser-bar.svg" class="browser-frame" alt="">
<div class="website-screens-slider">
<ul class="slides">
<li><img src="../images/case-studies/PIX/pixbi-homepage-screenshot-01.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/pixbi-homepage-screenshot-02.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/pixbi-homepage-screenshot-03.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/pixbi-homepage-screenshot-04.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/pixbi-homepage-screenshot-05.jpg" alt=""></li>
<li><img src="../images/case-studies/PIX/pixbi-homepage-screenshot-06.jpg" alt=""></li>
</ul>
</div>
</div>
</div>
</div>
<div class="row">
<br class="c-z"><br class="c-z"><br class="c-z"><br class="c-z">
<div class="small-12 columns">
<div class="ipad-website">
<img src="../images/template/iPad_Screen-02.png" alt="" class="ipad-frame" width="90%">
<div class="ipad-screen">
<div class="screen-scroll"><img src="../images/case-studies/PIX/pixbi-ipad-screen.jpg" alt=""></div>
</div>
</div>
<div class="iphone-website">
<img src="../images/template/iPhone_Screen.png" alt="" class="iphone-frame" width="100%">
<div class="iphone-screen">
<div class="screen-scroll"><img src="../images/case-studies/PIX/pixbi-iphone-screen.jpg" alt=""></div>
</div>
</div>
</div>
</div>
</article>
</section>
<section class="SXSW content-padding">
<div class="bg-offwhite">
<div class="row content-padding">
<div class="small-12 medium-7 columns">
<h4 class="text-bold text-greyer">Pixbi was one of the finalist at South by Southwest 2015 Accelerator competition in the category for:</h4>
<h3 class="text-reg text-greyer">Entertainment and Content Technologies</h3>
<div class="hide-for-small"><br class="c-z"><br class="c-z"></div>
<p class="GIT Prezi"><a href="https://prezi.com/v5gbcobouc1i/pixbi_sxsw-5min/" target="_blank" class="GIT-button bg-pixbiDark">View Presentation</a></p>
<p class="show-for-small-only"><a href="https://prezi.com/v5gbcobouc1i/pixbi_sxsw-5min/" target="_blank" class="text-greyer">View Presentation</a></p>
</div>
<div class="small-4 medium-5 columns hide-for-small"><img src="../images/case-studies/PIX/pixbi-sxsw-badge.png" alt="" class="sxsw-badge"></div>
<br class="c-z"><br class="c-z"><br class="c-z">
</div>
</div>
<div class="row">
<div class="small-12 medium-6 columns">
<p class="text-grey"><small>*SXSW presentation was created in Prezi, which was required. All assets were created using After Effects, Photoshop, Illustrator and Adobe Premiere.</small></p>
</div>
</div>
</section>
<section class="Content Pixbi Last">
<article class="Video-Motion">
<div class="section-tag">
<p class="text-center text-bold text-greyer text-kerning">Video Media</p>
</div>
<div class="row content-padding">
<br class="c-z">
<div class="small-12 columns">
<ul class="small-block-grid-1 medium-block-grid-3">
<li>
<div class="videoWrapper"><iframe src="https://player.vimeo.com/video/111476721?color=ffffff&title=0&byline=0&portrait=0" width="100%" height="281" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div>
<p class="content-padding">Assets rendered out from Cinema 4D then imported into After Effects for motion graphics and video editing.</p>
</li>
<li>
<div class="videoWrapper"><iframe src="https://player.vimeo.com/video/120409834?color=ffffff&title=0&byline=0&portrait=0" width="100%" height="281" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div>
<p class="content-padding">Shot with a 4K GoPro, video edited with Adobe Premiere. Motion graphics created with After Effects.</p>
</li>
<li>
<div class="videoWrapper"><iframe src="https://player.vimeo.com/video/123213944?color=ffffff&title=0&byline=0&portrait=0" width="100%" height="281" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div>
<p class="content-padding">Screen captured from Macbook Pro, video edited with Adobe Premiere. Motion graphics created with After Effects.</p>
</li>
</ul>
</div>
</div>
</article>
</section>
</article>
</section>
</body>
<!--[if gte IE 9]>
<style type="text/css">
.gradient { filter: none; }
</style>
<![endif]--><script src="//ajax.googleapis.com/ajax/libs/jquery/2.0.3/jquery.min.js"></script><script src="../js/plugins/Animate.js"></script><script src="../js/plugins/Scroller.js"></script><script src="../js/plugins/EasyScroller.js"></script><script src="../js/plugins/jquery.flexslider-min.js"></script><script src="../js/plugins/fps.js"></script><script src="../js/main.js"></script><script src="//code.jquery.com/ui/1.10.3/jquery-ui.js"></script>
</html>
</html>