diff --git a/CHANGELOG.md b/CHANGELOG.md
index 7f7341fbc9..979e02234c 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,19 @@
 # Changelog
 
+## [2.44.1](https://github.com/googleapis/java-bigtable/compare/v2.44.0...v2.44.1) (2024-09-26)
+
+
+### Bug Fixes
+
+* Add RetryCallable to the callable chain ([#2348](https://github.com/googleapis/java-bigtable/issues/2348)) ([0330d77](https://github.com/googleapis/java-bigtable/commit/0330d77ac29d47e8610ddd23c324a55d1f9912cb))
+* Pass deadline through ExecuteQuery RetrySettings ([#2355](https://github.com/googleapis/java-bigtable/issues/2355)) ([6bc9820](https://github.com/googleapis/java-bigtable/commit/6bc98202897cebe09be8a4a78316cf5463106866))
+* Time based flakiness in execute query deadline test ([#2358](https://github.com/googleapis/java-bigtable/issues/2358)) ([b474173](https://github.com/googleapis/java-bigtable/commit/b474173a778cba273d2713e667000c5633de75bd))
+
+
+### Dependencies
+
+* Update dependency com.google.cloud:sdk-platform-java-config to v3.36.1 ([#2351](https://github.com/googleapis/java-bigtable/issues/2351)) ([40c428e](https://github.com/googleapis/java-bigtable/commit/40c428ec8e8cccb4dc3bb10d6674c94e9527e797))
+
 ## [2.44.0](https://github.com/googleapis/java-bigtable/compare/v2.43.0...v2.44.0) (2024-09-16)
 
 
diff --git a/google-cloud-bigtable-bom/pom.xml b/google-cloud-bigtable-bom/pom.xml
index e6b9a69065..68d695fc7e 100644
--- a/google-cloud-bigtable-bom/pom.xml
+++ b/google-cloud-bigtable-bom/pom.xml
@@ -3,7 +3,7 @@
     <modelVersion>4.0.0</modelVersion>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-bom</artifactId>
-    <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <packaging>pom</packaging>
     <parent>
         <groupId>com.google.cloud</groupId>
@@ -63,37 +63,37 @@
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable</artifactId>
-          <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+          <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable-emulator</artifactId>
-          <version>0.181.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+          <version>0.181.1</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-          <version>0.181.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+          <version>0.181.1</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-          <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+          <version>2.44.1</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-          <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+          <version>2.44.1</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-          <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+          <version>2.44.1</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-          <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+          <version>2.44.1</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
         </dependency>
       </dependencies>
     </dependencyManagement>
diff --git a/google-cloud-bigtable-deps-bom/pom.xml b/google-cloud-bigtable-deps-bom/pom.xml
index 01fceb763b..602ccdcf39 100644
--- a/google-cloud-bigtable-deps-bom/pom.xml
+++ b/google-cloud-bigtable-deps-bom/pom.xml
@@ -13,7 +13,7 @@
 
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-  <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+  <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
 
   <packaging>pom</packaging>
   <description>
diff --git a/google-cloud-bigtable-emulator-core/pom.xml b/google-cloud-bigtable-emulator-core/pom.xml
index 87a9a255e6..fbc045c94c 100644
--- a/google-cloud-bigtable-emulator-core/pom.xml
+++ b/google-cloud-bigtable-emulator-core/pom.xml
@@ -7,11 +7,11 @@
   <parent>
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <groupId>com.google.cloud</groupId>
-    <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-  <version>0.181.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+  <version>0.181.1</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
 
   <description>
     A Java wrapper for the Cloud Bigtable emulator.
diff --git a/google-cloud-bigtable-emulator/pom.xml b/google-cloud-bigtable-emulator/pom.xml
index 5e5002b34a..c6b4f77088 100644
--- a/google-cloud-bigtable-emulator/pom.xml
+++ b/google-cloud-bigtable-emulator/pom.xml
@@ -5,7 +5,7 @@
   <modelVersion>4.0.0</modelVersion>
 
   <artifactId>google-cloud-bigtable-emulator</artifactId>
-  <version>0.181.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+  <version>0.181.1</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
   <name>Google Cloud Java - Bigtable Emulator</name>
   <url>https://github.com/googleapis/java-bigtable</url>
   <description>
@@ -14,7 +14,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <scm>
     <connection>scm:git:git@github.com:googleapis/java-bigtable.git</connection>
@@ -81,14 +81,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
@@ -99,7 +99,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-      <version>0.181.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+      <version>0.181.1</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
     </dependency>
 
     <dependency>
diff --git a/google-cloud-bigtable/pom.xml b/google-cloud-bigtable/pom.xml
index 0eb9fcce29..040633f4ff 100644
--- a/google-cloud-bigtable/pom.xml
+++ b/google-cloud-bigtable/pom.xml
@@ -2,7 +2,7 @@
 <project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
   <modelVersion>4.0.0</modelVersion>
   <artifactId>google-cloud-bigtable</artifactId>
-  <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+  <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Bigtable</name>
   <url>https://github.com/googleapis/java-bigtable</url>
@@ -12,11 +12,11 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <properties>
     <!-- The version that will be embedded in the published jar via maven-resources-plugin -->
-    <java-bigtable.version>2.44.1-SNAPSHOT</java-bigtable.version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <java-bigtable.version>2.44.1</java-bigtable.version><!-- {x-version-update:google-cloud-bigtable:current} -->
 
     <site.installationModule>google-cloud-bigtable</site.installationModule>
 
@@ -52,14 +52,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java b/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
index 8f3b4eec9f..39d49ef296 100644
--- a/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
+++ b/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
@@ -20,6 +20,6 @@
 @InternalApi("For internal use only")
 public final class Version {
   // {x-version-update-start:google-cloud-bigtable:current}
-  public static String VERSION = "2.44.1-SNAPSHOT";
+  public static String VERSION = "2.44.1";
   // {x-version-update-end}
 }
diff --git a/grpc-google-cloud-bigtable-admin-v2/pom.xml b/grpc-google-cloud-bigtable-admin-v2/pom.xml
index 29c04e9072..e547bab0e3 100644
--- a/grpc-google-cloud-bigtable-admin-v2/pom.xml
+++ b/grpc-google-cloud-bigtable-admin-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-  <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+  <version>2.44.1</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
   <name>grpc-google-cloud-bigtable-admin-v2</name>
   <description>GRPC library for grpc-google-cloud-bigtable-admin-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/grpc-google-cloud-bigtable-v2/pom.xml b/grpc-google-cloud-bigtable-v2/pom.xml
index 80447fc839..5bdc23013c 100644
--- a/grpc-google-cloud-bigtable-v2/pom.xml
+++ b/grpc-google-cloud-bigtable-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-  <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+  <version>2.44.1</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
   <name>grpc-google-cloud-bigtable-v2</name>
   <description>GRPC library for grpc-google-cloud-bigtable-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/pom.xml b/pom.xml
index 12411196d3..dffe573cf6 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
 
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <packaging>pom</packaging>
-    <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <name>Google Cloud Bigtable Parent</name>
     <url>https://github.com/googleapis/java-bigtable</url>
     <description>
@@ -153,27 +153,27 @@
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-                <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+                <version>2.44.1</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-                <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+                <version>2.44.1</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-                <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+                <version>2.44.1</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-                <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+                <version>2.44.1</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.cloud</groupId>
                 <artifactId>google-cloud-bigtable</artifactId>
-                <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+                <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
             </dependency>
             <!-- Test Deps in alphabetical order -->
             <dependency>
diff --git a/proto-google-cloud-bigtable-admin-v2/pom.xml b/proto-google-cloud-bigtable-admin-v2/pom.xml
index 475907493e..58278c491b 100644
--- a/proto-google-cloud-bigtable-admin-v2/pom.xml
+++ b/proto-google-cloud-bigtable-admin-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-  <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+  <version>2.44.1</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
   <name>proto-google-cloud-bigtable-admin-v2</name>
   <description>PROTO library for proto-google-cloud-bigtable-admin-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/proto-google-cloud-bigtable-v2/pom.xml b/proto-google-cloud-bigtable-v2/pom.xml
index 603dc7ac8a..1fd7278b9b 100644
--- a/proto-google-cloud-bigtable-v2/pom.xml
+++ b/proto-google-cloud-bigtable-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-  <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+  <version>2.44.1</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
   <name>proto-google-cloud-bigtable-v2</name>
   <description>PROTO library for proto-google-cloud-bigtable-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/samples/snapshot/pom.xml b/samples/snapshot/pom.xml
index 4d7bce0f86..154d1556da 100644
--- a/samples/snapshot/pom.xml
+++ b/samples/snapshot/pom.xml
@@ -28,7 +28,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigtable</artifactId>
-      <version>2.44.1-SNAPSHOT</version>
+      <version>2.44.1</version>
     </dependency>
   <!-- {x-version-update-end} -->
 
diff --git a/test-proxy/pom.xml b/test-proxy/pom.xml
index 1f7d37ffeb..dd9a95aa7b 100644
--- a/test-proxy/pom.xml
+++ b/test-proxy/pom.xml
@@ -12,11 +12,11 @@
   <parent>
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <groupId>com.google.cloud</groupId>
-    <version>2.44.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.44.1</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <properties>
-    <bigtable.client.version>2.44.1-SNAPSHOT</bigtable.client.version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <bigtable.client.version>2.44.1</bigtable.client.version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </properties>
 
   <dependencyManagement>
diff --git a/versions.txt b/versions.txt
index ba847f941e..c015e938e9 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,10 +1,10 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-bigtable:2.44.0:2.44.1-SNAPSHOT
-grpc-google-cloud-bigtable-admin-v2:2.44.0:2.44.1-SNAPSHOT
-grpc-google-cloud-bigtable-v2:2.44.0:2.44.1-SNAPSHOT
-proto-google-cloud-bigtable-admin-v2:2.44.0:2.44.1-SNAPSHOT
-proto-google-cloud-bigtable-v2:2.44.0:2.44.1-SNAPSHOT
-google-cloud-bigtable-emulator:0.181.0:0.181.1-SNAPSHOT
-google-cloud-bigtable-emulator-core:0.181.0:0.181.1-SNAPSHOT
+google-cloud-bigtable:2.44.1:2.44.1
+grpc-google-cloud-bigtable-admin-v2:2.44.1:2.44.1
+grpc-google-cloud-bigtable-v2:2.44.1:2.44.1
+proto-google-cloud-bigtable-admin-v2:2.44.1:2.44.1
+proto-google-cloud-bigtable-v2:2.44.1:2.44.1
+google-cloud-bigtable-emulator:0.181.1:0.181.1
+google-cloud-bigtable-emulator-core:0.181.1:0.181.1