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Target Onchain - Hyper-Personalization Platform 🚀

A platform that uses onchain data to deliver right products for your customers. This platform allows Shopify merchants to cast Farcaster frames that are hyper-personalized for their users based on their onchain data.

Why?

  • Enhance customer engagement and sales with precise product recommendations.
  • Leverage the power of onchain data to create a unique shopping experience.
  • Simplify the personalization process for Shopify merchants.

What?

  • Shopify App: Lets merchants cast frames based on custom recommendation criteria.
  • Farcaster Frame: Displays personalized products to users.
  • Recommendation Engine: Matches users' onchain data with merchant products.

How?

  • Onchain Attestations: Users track activities (e.g., running on Strava) and attest their data onchain using Receipts.xyz.
  • Shopify Integration: Merchants connect their products to the Onchain Hyper-Personalization app and create frames using the admin panel.
  • Farcaster Frames: Frames are cast to users, showcasing personalized product recommendations based on their onchain activities.

Use Case/Real-World Example

  1. Users track their running on Strava.
  2. They use Receipts.xyz to attest their running onchain on Base using EAS.
  3. Nike uses Shopify to manage a specific line of fitness products.
  4. Nike connects their products to the Onchain Hyper-Personalization app.
  5. Using the admin panel, Nike creates and casts a Farcaster frame that presents the latest onchain attestation to showcase the product.
  6. Users following Nike see the Farcaster frame with a new pair of running shoes based on their onchain running attestation.

Similar Products

  • Frames built by PERCS: Create a Farcaster Frame with selected products from your store. Basic frame creation.
  • Glassnode/Nansen: Analytics focused on finance and investments.

Additional Criteria

  • Coinbase Onchain Verifications: Products marked as interesting by users who have verified their Coinbase account onchain.

Repositories

  • shopify-app: App to manage product connections and cast frames.
  • target-onchain: Framework for creating and displaying personalized Farcaster frames.
  • recommendation-engine: Engine that processes onchain data to generate personalized product recommendations.

Architecture

Onchain Hyper-Personalization Architecture

Components

  • USER: Shopify or Farcaster user.
  • SHOPIFY APP: Integrates with Shopify to manage products and cast frames.
  • FARCASTER HUB: Sufficiently decentralized social network storing and validating data.
  • RECEIPTS.XYZ: Service for attesting activities onchain.
  • EAS: Ethereum Attestation Service for making onchain attestations.
  • BASE: Layer 2 solution for Ethereum to process transactions efficiently.
  • ADMIN PANEL: Interface for merchants to create and manage personalized frames.

What's Next?

  • Enhanced User Experience: Continuously improve the platform's usability and interactivity to encourage broader adoption.
  • Expanded Use Cases: Explore new ways to leverage onchain data for hyper-personalization in various industries.

For more information, visit our landing page.