diff --git a/lemarche/www/tenders/forms.py b/lemarche/www/tenders/forms.py
index cccecff4e..23ed9b3d3 100644
--- a/lemarche/www/tenders/forms.py
+++ b/lemarche/www/tenders/forms.py
@@ -49,7 +49,7 @@ def __init__(self, *args, **kwargs):
         self.fields["description"].required = True
         # self.fields["perimeters"].required = True  # JS
         # label, placeholder & help_text
-        self.fields["title"].widget.attrs["placeholder"] = "Ex : Devis rénovation façade"
+        self.fields["title"].widget.attrs["placeholder"] = "Ex : Demande de devis rénovation façade à Grenoble"
         self.fields["sectors"].help_text = Tender._meta.get_field("sectors").help_text  # else doesn't appear
         self.fields["is_country_area"].help_text = None