diff --git a/config/settings/base.py b/config/settings/base.py
index 283dda19a..c382f90b4 100644
--- a/config/settings/base.py
+++ b/config/settings/base.py
@@ -460,6 +460,7 @@
 SIAE_LOGO_FOLDER_NAME = "siae_logo"
 SIAE_IMAGE_FOLDER_NAME = "siae_image"
 SIAE_CLIENT_REFERENCE_LOGO_FOLDER_NAME = "client_reference_logo"
+LABEL_LOGO_FOLDER_NAME = "label_logo"
 USER_IMAGE_FOLDER_NAME = "user_image"
 SIAE_EXPORT_FOLDER_NAME = "siae_export"
 STAT_EXPORT_FOLDER_NAME = "stat_export"
@@ -482,6 +483,9 @@
     "client_reference_logo": {
         "key_path": SIAE_CLIENT_REFERENCE_LOGO_FOLDER_NAME,
     },
+    "label_logo": {
+        "key_path": LABEL_LOGO_FOLDER_NAME,
+    },
     "user_image": {
         "key_path": USER_IMAGE_FOLDER_NAME,
     },
diff --git a/lemarche/labels/admin.py b/lemarche/labels/admin.py
index ee5293996..43707b121 100644
--- a/lemarche/labels/admin.py
+++ b/lemarche/labels/admin.py
@@ -5,16 +5,18 @@
 from lemarche.labels.models import Label
 from lemarche.utils.admin.admin_site import admin_site
 from lemarche.utils.fields import pretty_print_readonly_jsonfield
+from lemarche.utils.s3 import S3Upload
 
 
 @admin.register(Label, site=admin_site)
 class LabelAdmin(admin.ModelAdmin):
-    list_display = ["id", "name", "siae_count_annotated_with_link", "created_at"]
+    list_display = ["id", "name", "siae_count_annotated_with_link", "has_logo", "created_at"]
     search_fields = ["id", "name", "description"]
     search_help_text = "Cherche sur les champs : ID, Nom, Description"
 
     readonly_fields = [
         "siae_count_annotated_with_link",
+        "has_logo",
         "logo_url_display",
         "data_last_sync_date",
         "logs_display",
@@ -29,7 +31,7 @@ class LabelAdmin(admin.ModelAdmin):
                 "fields": ("name", "slug", "description", "website"),
             },
         ),
-        ("Logo", {"fields": ("logo_url", "logo_url_display")}),
+        ("Logo (voir en bas pour uploader)", {"fields": ("logo_url", "logo_url_display")}),
         ("Structures", {"fields": ("siae_count_annotated_with_link",)}),
         (
             "Source de données",
@@ -44,6 +46,22 @@ class LabelAdmin(admin.ModelAdmin):
         ("Dates", {"fields": ("created_at", "updated_at")}),
     )
 
+    change_form_template = "labels/admin_change_form.html"
+
+    class Media:
+        js = (
+            "https://cdn.jsdelivr.net/npm/jquery@3.4.1/dist/jquery.min.js",
+            "vendor/dropzone-5.9.3/dropzone.min.js",
+            "js/s3_upload.js",
+        )
+
+    def change_view(self, request, object_id, form_url="", extra_context=None):
+        extra_context = extra_context or {}
+        s3_upload = S3Upload(kind="label_logo")
+        extra_context["s3_form_values_label_logo"] = s3_upload.form_values
+        extra_context["s3_upload_config_label_logo"] = s3_upload.config
+        return super(LabelAdmin, self).change_view(request, object_id, form_url, extra_context=extra_context)
+
     def get_queryset(self, request):
         qs = super().get_queryset(request)
         qs = qs.with_siae_stats()
@@ -61,6 +79,12 @@ def get_prepopulated_fields(self, request, obj=None):
             return {"slug": ("name",)}
         return {}
 
+    def has_logo(self, instance):
+        return instance.has_logo
+
+    has_logo.boolean = True
+    has_logo.short_description = "Logo ?"
+
     def logo_url_display(self, instance):
         if instance.logo_url:
             return mark_safe(
diff --git a/lemarche/labels/models.py b/lemarche/labels/models.py
index 65ea850fe..71b693b91 100644
--- a/lemarche/labels/models.py
+++ b/lemarche/labels/models.py
@@ -44,3 +44,7 @@ def save(self, *args, **kwargs):
         """Generate the slug field before saving."""
         self.set_slug()
         super().save(*args, **kwargs)
+
+    @property
+    def has_logo(self):
+        return len(self.logo_url) > 0
diff --git a/lemarche/templates/labels/admin_change_form.html b/lemarche/templates/labels/admin_change_form.html
new file mode 100644
index 000000000..e7fd55323
--- /dev/null
+++ b/lemarche/templates/labels/admin_change_form.html
@@ -0,0 +1,30 @@
+{% extends 'admin/change_form.html' %}
+{% load static bootstrap4 theme_inclusion %}
+
+{% block after_related_objects %}
+    {{ block.super }}
+
+    {% import_static_JS_theme_inclusion %}
+
+    <div class="submit-row">
+        <div class="form-group">
+            <label for="logo_form" class="js-display-if-javascript-enabled">Importez votre logo</label>
+            {% include "storage/s3_upload_form.html" with dropzone_form_id="logo_form" %}
+        </div>
+    </div>
+
+    {{ s3_form_values_label_logo|json_script:"s3-form-values-label-logo" }}
+    {{ s3_upload_config_label_logo|json_script:"s3-upload-config-label-logo" }}
+    <script type="text/javascript">
+    // init dropzone
+    s3UploadInit({
+        dropzoneSelector: "#logo_form",
+        callbackLocationSelector: "#{{ adminform.form.logo_url.id_for_label }}",
+        s3FormValuesId: "s3-form-values-label-logo",
+        s3UploadConfigId: "s3-upload-config-label-logo",
+        // Not really nice
+        sentryInternalUrl: "{% url 'pages:sentry_debug' %}",
+        sentryCsrfToken: "{{ csrf_token }}"
+    });
+    </script>
+{% endblock %}