diff --git a/CHANGELOG.md b/CHANGELOG.md
index f2e79c98..1322b2ed 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -7,6 +7,8 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 
 ## [Unreleased]
 
+## [4.10.0] - 2024-08-20
+
 ### Changed
 
 - Upgrade Alloy to 0.4.1
@@ -3013,7 +3015,8 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 
 - Add existing rules from https://github.com/giantswarm/prometheus-meta-operator/pull/637/commits/bc6a26759eb955de92b41ed5eb33fa37980660f2
 
-[Unreleased]: https://github.com/giantswarm/prometheus-rules/compare/v4.9.1...HEAD
+[Unreleased]: https://github.com/giantswarm/prometheus-rules/compare/v4.10.0...HEAD
+[4.10.0]: https://github.com/giantswarm/prometheus-rules/compare/v4.9.1...v4.10.0
 [4.9.1]: https://github.com/giantswarm/prometheus-rules/compare/v4.9.0...v4.9.1
 [4.9.0]: https://github.com/giantswarm/prometheus-rules/compare/v4.8.2...v4.9.0
 [4.8.2]: https://github.com/giantswarm/prometheus-rules/compare/v4.8.1...v4.8.2
diff --git a/helm/prometheus-rules/Chart.yaml b/helm/prometheus-rules/Chart.yaml
index 739d3769..e816d6eb 100644
--- a/helm/prometheus-rules/Chart.yaml
+++ b/helm/prometheus-rules/Chart.yaml
@@ -5,7 +5,7 @@ home: https://github.com/giantswarm/prometheus-rules
 icon: https://s.giantswarm.io/app-icons/1/png/default-app-light.png
 name: prometheus-rules
 appVersion: '0.1.0'
-version: '4.9.1'
+version: '4.10.0'
 annotations:
   application.giantswarm.io/team: "atlas"
   config.giantswarm.io/version: 1.x.x