diff --git a/.github/labels.yaml b/.github/labels.yaml
index 278402b32..d6bc941e0 100644
--- a/.github/labels.yaml
+++ b/.github/labels.yaml
@@ -13,6 +13,9 @@
 - name: area/oci
   description: OCI related issues and pull requests
   color: '#c739ff'
+- name: backport:release/v1.0.x
+  description: To be backported to release/v1.0.x
+  color: '#ffd700'
 
 # TODO: enable this when we have a release/v1.0.x branch
 #- name: backport:release/v1.0.x