diff --git a/KUBECON.md b/KUBECON.md
index c5d7e7cf..68e00985 100644
--- a/KUBECON.md
+++ b/KUBECON.md
@@ -30,7 +30,7 @@ KubeCon Paris 2024 Press release (coming soon!)
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-<div class="float-booth-fun"><h1>Flux Booth fun!</h1><p>Want a bespoke unique all-your-own cuttlefish sticker?</p><p>Complete the challenge and pick up a human-intelligence or artificial-intelligence Flux sticker!</p><p>Challenge = Deploy <a href="https://github.com/stefanprodan/podinfo">the podinfo sample app</a> and change the text to something like "Cuttlefish playing tennis" and then come by the Flux booth at KubeCon for your bespoke sticker! 😸👩🏻‍🎨🎨</p></div></div>
+<div class="float-booth-fun"><h1>Flux Booth fun!</h1><p>Want a bespoke unique all-your-own cuttlefish sticker?</p><p>Complete the challenge and pick up a human-intelligence or artificial-intelligence Flux sticker!</p><p>Challenge = Bootstrap Flux, then deploy <a href="https://github.com/stefanprodan/podinfo">the podinfo sample app</a> and change the text to something like "Cuttlefish playing tennis" and then come by the Flux booth at KubeCon for your bespoke sticker! 😸👩🏻‍🎨🎨 we can print custom stickers!</p></div></div>
 
 # Flux talks @ KubeCon Paris!