diff --git a/models/notifications.go b/models/notifications.go
index 9b307671..3532dbb5 100644
--- a/models/notifications.go
+++ b/models/notifications.go
@@ -49,20 +49,30 @@ func (n Notification) AsMap(removeFields ...string) map[string]any {
 }
 
 const (
-	NotificationStatusError   = "error"
-	NotificationStatusSent    = "sent"
-	NotificationStatusSending = "sending"
+	NotificationStatusError          = "error"
+	NotificationStatusSent           = "sent"
+	NotificationStatusSending        = "sending"
+	NotificationStatusSilenced       = "silenced"
+	NotificationStatusRepeatInterval = "repeat-interval"
 )
 
 type NotificationSendHistory struct {
 	ID             uuid.UUID `json:"id,omitempty" gorm:"default:generate_ulid()"`
 	NotificationID uuid.UUID `json:"notification_id"`
-	Body           string    `json:"body,omitempty"`
+	Body           *string   `json:"body,omitempty"`
 	Error          *string   `json:"error,omitempty"`
 	DurationMillis int64     `json:"duration_millis,omitempty"`
 	CreatedAt      time.Time `json:"created_at" time_format:"postgres_timestamp"`
 	Status         string    `json:"status,omitempty"`
 
+	// Notifications that were silenced or blocked by repeat intervals
+	// use this counter.
+	Count int `json:"count"`
+
+	// Notifications that were silenced or blocked by repeat intervals
+	// use this as the first observed timestamp.
+	FirstObserved time.Time `json:"first_observed"`
+
 	// Name of the original event that caused this notification
 	SourceEvent string `json:"source_event"`
 
diff --git a/schema/notifications.hcl b/schema/notifications.hcl
index 96ed279a..c21eb690 100644
--- a/schema/notifications.hcl
+++ b/schema/notifications.hcl
@@ -113,15 +113,23 @@ table "notification_send_history" {
     type = uuid
   }
   column "body" {
-    null = false
+    null = true # nullable for unsent notifications
     type = text
   }
-
   column "status" {
     null = true
     type = text
   }
-
+  column "count" {
+    null    = false
+    default = 1
+    type    = integer
+  }
+  column "first_observed" {
+    null    = false
+    type    = timestamptz
+    default = sql("now()")
+  }
   column "source_event" {
     null    = false
     type    = text
diff --git a/tests/notification_test.go b/tests/notification_test.go
new file mode 100644
index 00000000..87f468e9
--- /dev/null
+++ b/tests/notification_test.go
@@ -0,0 +1,87 @@
+package tests
+
+import (
+	"fmt"
+	"time"
+
+	"github.com/flanksource/duty/models"
+	"github.com/google/uuid"
+	"github.com/onsi/ginkgo/v2"
+	. "github.com/onsi/gomega"
+)
+
+var _ = ginkgo.Describe("unsent notification deduplication", ginkgo.Ordered, func() {
+	notification := models.Notification{
+		Events: []string{"check.failed", "check.passed"},
+		Source: models.SourceCRD,
+	}
+
+	var (
+		dummyResources = []uuid.UUID{uuid.New(), uuid.New(), uuid.New()}
+		statuses       = []string{models.NotificationStatusSilenced, models.NotificationStatusRepeatInterval}
+		silenceWindow  = time.Second * 2
+	)
+
+	ginkgo.BeforeAll(func() {
+		err := DefaultContext.DB().Create(&notification).Error
+		Expect(err).To(BeNil())
+	})
+
+	for _, sourceEvent := range notification.Events {
+		for _, sendStatus := range statuses {
+			for i, dummyResource := range dummyResources {
+				ginkgo.It(fmt.Sprintf("Event[%s] Resource[%d] should save unsent notifications to history", sourceEvent, i+1), func() {
+					iteration := 10
+					for j := 0; j < iteration; j++ {
+						query := "SELECT * FROM insert_unsent_notification_to_history(?, ?, ?, ?, ?)"
+						err := DefaultContext.DB().Exec(query, notification.ID, sourceEvent, dummyResource, sendStatus, silenceWindow).Error
+						Expect(err).To(BeNil())
+					}
+
+					var sentHistories []models.NotificationSendHistory
+					err := DefaultContext.DB().Model(&models.NotificationSendHistory{}).
+						Where("status = ?", sendStatus).
+						Where("resource_id = ?", dummyResource).
+						Where("source_event = ?", sourceEvent).Find(&sentHistories).Error
+					Expect(err).To(BeNil())
+					Expect(len(sentHistories)).To(Equal(1))
+
+					sentHistory := sentHistories[0]
+					Expect(sentHistory.ResourceID).To(Equal(dummyResource))
+					Expect(sentHistory.Status).To(Equal(sendStatus))
+					Expect(sentHistory.Count).To(Equal(iteration))
+					Expect(sentHistory.FirstObserved).To(BeTemporally("<", sentHistory.CreatedAt))
+				})
+			}
+		}
+	}
+
+	ginkgo.It("should not dedup out of window", func() {
+		time.Sleep(silenceWindow) // wait for window to pass
+
+		var (
+			dummyResource = dummyResources[0]
+			sourceEvent   = notification.Events[0]
+			sendStatus    = models.NotificationStatusSilenced
+		)
+
+		query := "SELECT * FROM insert_unsent_notification_to_history(?, ?, ?, ?, ?)"
+		err := DefaultContext.DB().Exec(query, notification.ID, sourceEvent, dummyResource, models.NotificationStatusSilenced, silenceWindow).Error
+		Expect(err).To(BeNil())
+
+		var sentHistories []models.NotificationSendHistory
+		err = DefaultContext.DB().Model(&models.NotificationSendHistory{}).
+			Where("status = ?", sendStatus).
+			Where("resource_id = ?", dummyResource).
+			Where("source_event = ?", sourceEvent).Order("created_at DESC").Find(&sentHistories).Error
+		Expect(err).To(BeNil())
+		Expect(len(sentHistories)).To(Equal(2), "Expected 2 histories for two different window")
+
+		sentHistory := sentHistories[0] // The first one is the latest
+
+		Expect(sentHistory.ResourceID).To(Equal(dummyResource))
+		Expect(sentHistory.Status).To(Equal(models.NotificationStatusSilenced))
+		Expect(sentHistory.Count).To(Equal(1))
+		Expect(sentHistory.FirstObserved.Unix()).To(Equal(sentHistory.CreatedAt.Unix()))
+	})
+})
diff --git a/views/021_notification.sql b/views/021_notification.sql
index e8432217..c34398fe 100644
--- a/views/021_notification.sql
+++ b/views/021_notification.sql
@@ -32,4 +32,39 @@ $$ LANGUAGE plpgsql;
 CREATE OR REPLACE TRIGGER reset_notification_error_before_update_trigger
 BEFORE UPDATE ON notifications
 FOR EACH ROW
-EXECUTE PROCEDURE reset_notification_error_before_update();
\ No newline at end of file
+EXECUTE PROCEDURE reset_notification_error_before_update();
+
+--- A function to insert only those notifications that were unsent. 
+--- It deals with the deduplication of inserting the same notification again if it was silenced or blocked by repeatInterval.
+CREATE OR REPLACE FUNCTION insert_unsent_notification_to_history(
+  p_notification_id UUID,
+  p_source_event TEXT,
+  p_resource_id UUID,
+  p_status TEXT,
+  p_window INTERVAL
+) RETURNS VOID AS $$
+DECLARE
+  v_existing_id UUID;
+BEGIN
+  IF p_status NOT IN ('silenced', 'repeat-interval') THEN
+    RAISE EXCEPTION 'Status must be silenced or repeat-interval';
+  END IF;
+
+  SELECT id INTO v_existing_id FROM notification_send_history
+  WHERE notification_id = p_notification_id
+    AND source_event = p_source_event
+    AND resource_id = p_resource_id
+    AND status = p_status
+    AND created_at > NOW() - p_window
+  ORDER BY created_at DESC
+  LIMIT 1;
+  
+  IF v_existing_id IS NOT NULL THEN
+    UPDATE notification_send_history SET count = count + 1, created_at = CURRENT_TIMESTAMP
+    WHERE id = v_existing_id;
+  ELSE
+    INSERT INTO notification_send_history (notification_id, status, source_event, resource_id)
+    VALUES (p_notification_id, p_status, p_source_event, p_resource_id);
+  END IF;
+END;
+$$ LANGUAGE plpgsql;
\ No newline at end of file