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Facebook Marketing

This page guides you through the process of setting up the Facebook Marketing source connector.

Prerequisites

Set up Facebook Marketing as a source in Airbyte

For Airbyte Cloud

To set up Facebook Marketing as a source in Airbyte Cloud:

  1. Log into your Airbyte Cloud account.

  2. In the left navigation bar, click Sources. In the top-right corner, click + New source.

  3. On the Set up the source page, select Facebook Marketing from the Source type dropdown.

  4. For Name, enter a name for the Facebook Marketing connector.

  5. Click Authenticate your account to authorize your Meta for Developers account. Airbyte will authenticate the account you are already logged in to. Make sure you are logged into the right account.

  6. For Start Date, enter the date in the YYYY-MM-DDTHR:MIN:S format. The data added on and after this date will be replicated. If this field is blank, Airbyte will replicate all data.

    :::warning Insight tables are only able to pull data from 37 months. If you are syncing insight tables and your start date is older than 37 months, your sync will fail. :::

  7. For End Date, enter the date in the YYYY-MM-DDTHR:MIN:S format. The data added on and before this date will be replicated. If this field is blank, Airbyte will replicate the latest data.

  8. For Account ID, enter your Facebook Ad Account ID Number.

  9. (Optional) Toggle the Include Deleted button to include data from deleted Campaigns, Ads, and AdSets.

    :::info The Facebook Marketing API does not have a concept of deleting records in the same way that a database does. While you can archive or delete an ad campaign, the API maintains a record of the campaign. Toggling the Include Deleted button lets you replicate records for campaigns or ads even if they were archived or deleted from the Facebook platform. :::

  10. (Optional) Toggle the Fetch Thumbnail Images button to fetch the thumbnail_url and store the result in thumbnail_data_url for each Ad Creative.

  11. (Optional) In the Custom Insights section, click Add. To retrieve specific fields from Facebook Ads Insights combined with other breakdowns, you can choose which fields and breakdowns to sync.

    We recommend following the Facebook Marketing documentation to understand the breakdown limitations. Some fields can not be requested and many others only work when combined with specific fields. For example, the breakdown app_id is only supported with the total_postbacks field.

    To configure Custom Insights:

    1. For Name, enter a name for the insight. This will be used as the Airbyte stream name

    2. For Fields, enter a list of the fields you want to pull from the Facebook Marketing API.

    3. For End Date, enter the date in the YYYY-MM-DDTHR:MIN:S format. The data added on and before this date will be replicated. If this field is blank, Airbyte will replicate the latest data.

    4. For Breakdowns, enter a list of the breakdowns you want to configure.

    5. For Start Date, enter the date in the YYYY-MM-DDTHR:MIN:S format. The data added on and after this date will be replicated. If this field is blank, Airbyte will replicate all data.

    6. For Time Increment, enter the number of days over which you want to aggregate statistics.

       For example, if you set this value to 7, Airbyte will report statistics as 7-day aggregates starting from the Start Date. Suppose the start and end dates are October 1st and October 30th, then the connector will output 5 records: 01 - 06, 07 - 13, 14 - 20, 21 - 27, and 28 - 30 (3 days only).

    7. For Action Breakdown, enter a list of the action breakdowns you want to configure.

    8. For Custom Insights Lookback Window, fill in the appropriate value. See more on this parameter.

    9. Click Done.

  12. For Page Size of Requests, fill in the size of the page in case pagintion kicks in. Feel free to ignore it, the default value should work in most cases.

  13. For Insights Lookback Window, fill in the appropriate value. See more on this parameter.

  14. Click Set up source.

For Airbyte Open Source

To set up Facebook Marketing as a source in Airbyte Open Source:

  1. Navigate to Meta for Developers and create an app with the app type Business.

  2. From your App’s dashboard, setup the Marketing API.

  3. Generate a Marketing API access token: From your App’s Dashboard, click Marketing API --> Tools. Select all the available token permissions (ads_management, ads_read, read_insights, business_management) and click Get token. Copy the generated token for later use.

  4. Request a rate increase limit: Facebook heavily throttles API tokens generated from Facebook Apps with the "Standard Access" tier (the default tier for new apps), making it infeasible to use the token for syncs with Airbyte. You'll need to request an upgrade to Advanced Access for your app on the following permissions:

    • Ads Management Standard Access
    • ads_read
    • Ads_management

    See the Facebook documentation on Authorization to request Advanced Access to the relevant permissions.

  5. Navigate to the Airbyte Open Source Dashboard. Add the access token when prompted to do so and follow the same instructions as for setting up the Facebook Connector on Airbyte Cloud.

Supported sync modes

The Facebook Marketing source connector supports the following sync modes:

Supported tables

You can replicate the following tables using the Facebook Marketing connector:

You can segment the AdInsights table into parts based on the following information. Each part will be synced as a separate table if normalization is enabled:

  • Country
  • DMA (Designated Market Area)
  • Gender & Age
  • Platform & Device
  • Region

For more information, see the Facebook Insights API documentation.

Facebook Marketing Attribution Reporting

Please be informed that the connector uses the lookback_window parameter to perform the repetitive read of the last <lookback_window> days in the Incremental sync mode. This means some data will be synced twice (or possibly more often) despite the cursor value being up-to-date. You can change this date window by modifying the lookback_window parameter when setting up the source. The smaller the value - the fewer duplicates you will have. The greater the value - the more precise results you will get. More details on what the attribution window is and what purpose it serves can be found in this Facebook Article.

Data type mapping

Integration Type Airbyte Type
string string
number number
array array
object object

Changelog

Version Date Pull Request Subject
0.2.58 2022-07-25 15012 Add DATA_RETENTION_PERIODvalidation and fix failed_delivery_checks field schema type issue
0.2.57 2022-07-25 14831 Update Facebook SDK to version 14.0.0
0.2.56 2022-07-19 14831 Add future start_date and end_date validation
0.2.55 2022-07-18 14786 Check if the authorized user has the "MANAGE" task permission when getting the funding_source_details field in the ad_account stream
0.2.54 2022-06-29 14267 Make MAX_BATCH_SIZE available in config
0.2.53 2022-06-16 13623 Add fields bid_amount bid_strategy bid_constraints to ads_set stream
0.2.52 2022-06-14 13749 Fix the not syncing any data issue
0.2.51 2022-05-30 13317 Change tax_id to string (Canadian has letter in tax_id)
0.2.50 2022-04-27 12402 Add lookback window to insights streams
0.2.49 2022-05-20 13047 Fix duplicating records during insights lookback period
0.2.48 2022-05-19 13008 Update CDK to v0.1.58 avoid crashing on incorrect stream schemas
0.2.47 2022-05-06 12685 Update CDK to v0.1.56 to emit an AirbyeTraceMessage on uncaught exceptions
0.2.46 2022-04-22 12171 Allow configuration of page_size for requests
0.2.45 2022-05-03 12390 Better retry logic for split-up async jobs
0.2.44 2022-04-14 11751 Update API to a directly initialise an AdAccount with the given ID
0.2.43 2022-04-13 11801 Fix user_tos_accepted schema to be an object
0.2.42 2022-04-06 11761 Upgrade Facebook Python SDK to version 13
0.2.41 2022-03-28 11446 Increase number of attempts for individual jobs
0.2.40 2022-02-28 10698 Improve sleeps time in rate limit handler
0.2.39 2022-03-09 10917 Retry connections when FB API returns error code 2 (temporary oauth error)
0.2.38 2022-03-08 10531 Add time_increment parameter to custom insights
0.2.37 2022-02-28 10655 Add Activities stream
0.2.36 2022-02-24 10588 Fix execute_in_batch for large amount of requests
0.2.35 2022-02-18 10348 Add error code 104 to backoff triggers
0.2.34 2022-02-17 10180 Performance and reliability fixes
0.2.33 2021-12-28 10180 Add AdAccount and Images streams
0.2.32 2022-01-07 10138 Add primary_key for all insights streams.
0.2.31 2021-12-29 9138 Fix videos stream format field incorrect type
0.2.30 2021-12-20 8962 Add asset_feed_spec field to ad creatives stream
0.2.29 2021-12-17 8649 Retrieve ad_creatives image as data encoded
0.2.28 2021-12-13 8742 Fix for schema generation related to "breakdown" fields
0.2.27 2021-11-29 8257 Add fields to Campaign stream
0.2.26 2021-11-19 7855 Add Video stream
0.2.25 2021-11-12 7904 Implement retry logic for async jobs
0.2.24 2021-11-09 7744 Fix fail when async job takes too long
0.2.23 2021-11-08 7734 Resolve $ref field for discover schema
0.2.22 2021-11-05 7605 Add job retry logics to AdsInsights stream
0.2.21 2021-10-05 4864 Update insights streams with custom entries for fields, breakdowns and action_breakdowns
0.2.20 2021-10-04 6719 Update version of facebook_business package to 12.0
0.2.19 2021-09-30 6438 Annotate Oauth2 flow initialization parameters in connector specification
0.2.18 2021-09-28 6499 Fix field values converting fail
0.2.17 2021-09-14 4978 Convert values' types according to schema types
0.2.16 2021-09-14 6060 Fix schema for ads_insights stream
0.2.15 2021-09-14 5958 Fix url parsing and add report that exposes conversions
0.2.14 2021-07-19 4820 Improve the rate limit management
0.2.12 2021-06-20 3743 Refactor connector to use CDK: - Improve error handling. - Improve async job performance (insights). - Add new configuration parameter insights_days_per_job. - Rename stream adsets to ad_sets. - Refactor schema logic for insights, allowing to configure any possible insight stream.
0.2.10 2021-06-16 3973 Update version of facebook_business to 11.0
0.2.9 2021-06-10 3996 Add AIRBYTE_ENTRYPOINT for Kubernetes support
0.2.8 2021-06-09 3973 Add 80000 as a rate-limiting error code
0.2.7 2021-06-03 3646 Add missing fields to AdInsights streams
0.2.6 2021-05-25 3525 Fix handling call rate limit
0.2.5 2021-05-20 3396 Allow configuring insights lookback window
0.2.4 2021-05-13 3395 Fix an issue that caused losing Insights data from the past 28 days while incremental sync
0.2.3 2021-04-28 3116 Wait longer (5 min) for async jobs to start
0.2.2 2021-04-03 2726 Fix base connector versioning
0.2.1 2021-03-12 2391 Support FB Marketing API v10
0.2.0 2021-03-09 2238 Protocol allows future/unknown properties
0.1.4 2021-02-24 1902 Add include_deleted option in params
0.1.3 2021-02-15 1990 Support Insights stream via async queries
0.1.2 2021-01-22 1699 Add incremental support
0.1.1 2021-01-15 1552 Release Native Facebook Marketing Connector