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 ## Introduction
 
-While thinking through our team's latest launches ([EVM Gateway](https://twitter.com/ensdomains/status/1724851193703542817), [Gasless DNSSEC](https://twitter.com/ensdomains/status/1752015601571406211)), and our future [roadmap](https://ens.domains/roadmap/), the complexity around teaching our community about the technology became apparent. Many of you are new to Web3, so of course when you see us announce a “generic CCIP-Read gateway for fetching state proofs of data on other EVM chains”, it sounds cool, but it's not obvious how it changes anything in your day-to-day life.
+While thinking through our team's latest launches ([EVM Gateway](https://twitter.com/ensdomains/status/1724851193703542817), [Gasless DNSSEC](https://twitter.com/ensdomains/status/1752015601571406211)), and our future [roadmap](https://ens.domains/roadmap/), the complexity around teaching our community about the technology became apparent. Many of you are new to Web3, so of course when you see us announce a "generic CCIP-Read gateway for fetching state proofs of data on other EVM chains”, it sounds cool, but it's not obvious how it changes anything in your day-to-day life.
 
 While I can't quickly teach you about CCIP-Read, state proofs, and gateways in this article, I can share the history of Ethereum, ENS (Ethereum Name Service), the ethos and the collective decision-making that led to these announcements. After reading this, you should walk away with a new understanding of why ENS was created, what its goals are and where it's headed.
 
@@ -18,14 +18,14 @@ After joining the Ethereum Foundation as a core contributor, Johnson worked on S
 
 ## ENS: Blockchain Beyond Currency
 
-So, what exactly is ENS? Unlike Bitcoin with its 21 million hard-coded coins or Ethereum's generalized smart contract platform, instead ENS seeks to serve as the DNS for the Web3 space. DNS is the system that allows you to go into your browser and type in the address “www.google.com” and for the computers working diligently in the background to know that what you really meant was the IP address “142.250.191.46”. DNS acts as a translation layer between humans and machines to improve our experience on the web. This is precisely the role ENS plays in Web3: it acts as a translation layer, providing users with simple, memorable names like “nick.eth” instead of typing out lengthy hexadecimal address such as “0xb8c2C29ee19D8307cb7255e1Cd9CbDE883A267d5.”
+So, what exactly is ENS? Unlike Bitcoin with its 21 million hard-coded coins or Ethereum's generalized smart contract platform, instead ENS seeks to serve as the DNS for the Web3 space. DNS is the system that allows you to go into your browser and type in the address "www.google.com” and for the computers working diligently in the background to know that what you really meant was the IP address "142.250.191.46”. DNS acts as a translation layer between humans and machines to improve our experience on the web. This is precisely the role ENS plays in Web3: it acts as a translation layer, providing users with simple, memorable names like "nick.eth” instead of typing out lengthy hexadecimal address such as "0xb8c2C29ee19D8307cb7255e1Cd9CbDE883A267d5.”
 
 What stands out about ENS is how it leverages the power of Ethereum to add nearly limitless additional use cases to your username. These are among the most common use case we observe today; however as the web continues to evolve, we anticipate rapid changes and expansions to this list:
 
 - **Human-Readable Names**: As discussed above, ENS transforms complex Ethereum addresses into memorable names, thereby allowing users to securely send and receive cryptocurrencies.
 - **Decentralized Websites**: You can set up your ENS to serve decentralized content, ensuring a censorship-resistant presence on the web. Check out Vitalik's ENS-powered blog here - [vitalik.eth.limo](https://vitalik.eth.limo/)
 - **Subdomains & Identity**: By using subdomains (example.nick.eth) you can easily organize accounts and seamlessly manage your digital identity across the web.
-- **Bridging Web2 and Web3**: ENS allows you to crypto-enable your DNS assets, allowing for “nick.com” to represent an Ethereum account exactly like “nick.eth”.
+- **Bridging Web2 and Web3**: ENS allows you to crypto-enable your DNS assets, allowing for "nick.com” to represent an Ethereum account exactly like "nick.eth”.
 
 ## ENS Governance: A Community-Driven Future