diff --git a/.env.example b/.env.example
index b668be31f..6c2dfde8c 100644
--- a/.env.example
+++ b/.env.example
@@ -1,3 +1,6 @@
+# [Recommended] Important application information
+NEXT_PUBLIC_PRIVACY_POLICY_URL=
+
 # [Recommended for local deployments] Backend API key for OpenAI, so that users don't need one (UI > this > '')
 OPENAI_API_KEY=
 # [Optional] Sets the "OpenAI-Organization" header field to support organization users (UI > this > '')
diff --git a/src/common/brand.ts b/src/common/brand.ts
index 65f350f2e..262a00964 100644
--- a/src/common/brand.ts
+++ b/src/common/brand.ts
@@ -24,5 +24,6 @@ export const Brand = {
     OpenRepo: 'https://github.com/enricoros/big-agi',
     SupportInvite: 'https://discord.gg/MkH4qj2Jp9',
     // Twitter: 'https://www.twitter.com/enricoros',
+    PrivacyPolicy: process.env.NEXT_PUBLIC_PRIVACY_POLICY_URL || undefined,
   },
 };
\ No newline at end of file
diff --git a/src/common/types/env.d.ts b/src/common/types/env.d.ts
index 9d5481559..33cba0add 100644
--- a/src/common/types/env.d.ts
+++ b/src/common/types/env.d.ts
@@ -40,6 +40,9 @@ declare namespace NodeJS {
 
   interface ProcessEnv {
 
+    // Application Identity
+    NEXT_PUBLIC_PRIVACY_POLICY_URL?: string;
+
     // set in next.config.js and available to the client-side
     HAS_SERVER_KEYS_GOOGLE_CSE: boolean;
     HAS_SERVER_KEY_ANTHROPIC?: boolean;