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nft-trust-playbook.html
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<!DOCTYPE html>
<html lang="en">
<head>
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<meta name="twitter:description" content="Future NFT Mints presents the NFT Trust Playbook, your one-stop checklist to help users know the trust signals to look for when evaluating an NFT mint and for founders to make your NFT launch as trustworthy as possible, which directly translates to marketing, promotion, and your mints success."><!-- optional -->
<meta name="description" content="Future NFT Mints presents the NFT Trust Playbook, your one-stop checklist to help users know the trust signals to look for when evaluating an NFT mint and for founders to make your NFT launch as trustworthy as possible, which directly translates to marketing, promotion, and your mints success." />
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<title>Future NFT Mints - NFT Trust Playbook</title>
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<h6 class="dropdown-header">Education</h6>
<li><a class="dropdown-item" href="web3-resources.html?type=buyer">Web3 Resources</a></li>
<li><a class="dropdown-item" href="nft-trust-playbook.html?type=buyer">Trust Playbook</a></li>
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<li class="nav-item dropdown">
<a class="nav-link dropdown-toggle" id="navbarDropdownBlog" href="#" role="button" data-bs-toggle="dropdown" aria-expanded="false">Builder</a>
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<li class="nav-item"><a class="btn btn-light" href="https://mint.futurenftmints.com" target="_BLANK">Genesis NFT</a></li>
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<h1 class="fw-bolder mb-1">NFT Trust Playbook</h1>
</div>
</div>
</div>
<div class="row justify-content-center">
<div class="col-lg-10 col-xxl-10">
<div class="text-left my-1">
<p class="lead fw-normal text-muted mb-4" style="font-size:0.5em">Created: Dec 21, 2021<br />Updated: Dec 21, 2021 - version 0.0.1</p>
<p class="lead fw-normal text-muted mb-4">Future NFT Mints was created to provide in-depth analysis of upcoming NFT mints. During the 100+ hours of research plus 300+ NFT mints reviewed, some trends have emerged, and the biggest need that has consistently created challenges during the research process is establishing a baseline of trust signals that any NFT mint is able to execute quickly and easily.</p>
<p class="lead fw-normal text-muted mb-4">These are the same 'trust signals' that users should use to evaluate whether an NFT mint should be trusted. Failure to identify who the team is should give you considerable pause before spending your money since best case you just lose your money but worse case your wallet gets drained by a bad actor. Trust is important to all of us.</p>
<p class="lead fw-normal text-muted mb-4">The NFT Trust Playbook is mainly focused on trust (<i class="bi bi-shield-check"></i>) though there is one UX (<i class="bi bi-columns-gap"></i>) tactic, and we've created a view-only Google Sheet with the checklist so that it's easy for any team to incorporate these ideas into their own NFT mint and product planning. Just copy it and use it.</p>
<p class="lead fw-normal text-muted mb-4">This is the first iteration of the NFT Trust Playbook, and we fully expect it to evolve as we identify best practices. If something is missing, incorrect, or you just want to chat, please tweet <a href="https://twitter.com/futurenftmints" target="_BLANK">@futurenftmints</a>. DMs open.</p>
<p class="lead fw-normal text-muted mb-4">BUILDERS: As soon as you have any details about your NFT mint, please use our <a href="nft-submission-form.html">NFT Submission Form</a> to get on our radar. You can submit anytime you have new info, and we'll review it. Any submission with a public team will be automatically added to NFT Calendar (coming soon!), and you'll be given priority consideration for our daily Insights Report.</p>
<a class="btn btn-primary btn-lg" href="https://docs.google.com/spreadsheets/d/136kuN_JDYovciHzpEe2hRzjXe0dayfn7_XcsC8j6txc/edit#gid=0" target="_BLANK">Checklist</a>
<a class="btn btn-outline-primary btn-lg" href="https://clicktotweet.com/5lgqp" target="_BLANK">Share <img width="30" class="d-inline-block align-top" src="assets/twitter-logo.png"></a>
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<div class="container px-5 py-5">
<div class="row justify-content-center">
<div class="col-lg-10 col-xxl-10">
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<p><h3 class="fw-bolder mb-1">General (1)</h3></p>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Get verified by <a href="https://twitter.com/civickey" target="_BLANK">@civickey</a><br /> AND/OR <a href="https://twitter.com/proofofpizza" target="_BLANK">@proofofpizza</a></div>
</div>
</div>
</div>
</div>
<div class="row justify-content-center">
<div class="col-lg-10 col-xxl-10">
<div class="text-left my-1">
<p><h3 class="fw-bolder mb-1">Website (14)</h3></p>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-columns-gap"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create 1-page with all info so users can scroll down vs click to different pages</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Use Navigation Bar to link to each SECTION</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create Team SECTION</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create Roadmap SECTION</div>
</div> <div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create FAQ section</div>
</div> <div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Link to founder's Twitter profile<br /> AND/OR LinkedIn<br /> AND/OR Instagram</div>
</div> <div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Use team's real names or public anon*</div>
</div> <div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add Twitter URL</div>
</div> <div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add Discord URL</div>
</div> <div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Show proof of your <a href="https://twitter.com/civickey" target="_BLANK">@civickey</a> verification<br /> AND/OR <a href="https://twitter.com/proofofpizza" target="_BLANK">@proofofpizza</a> verification</div>
</div> <div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add mint date</div>
</div> <div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add mint price</div>
</div> <div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add mint size</div>
</div> <div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add Link to white paper (if applicable)</div>
</div>
</div>
</div>
</div>
<div class="row justify-content-center">
<div class="col-lg-10 col-xxl-10">
<div class="text-left my-1">
<p><h3 class="fw-bolder mb-1">Twitter (8)</h3></p>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add mint date</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add mint price</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add mint size</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add website URL to profile</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add Discord URL to profile</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add founder's Twitter handle to profile</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Never delete Twitter account</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Pin tweet of your <a href="https://twitter.com/civickey" target="_BLANK">@civickey</a> OR <a href="https://twitter.com/proofofpizza" target="_BLANK">@proofofpizza</a> verification</div>
</div>
</div>
</div>
</div>
<div class="row justify-content-center">
<div class="col-lg-10 col-xxl-10">
<div class="text-left my-1">
<p><h3 class="fw-bolder mb-1">Discord (36)</h3></p>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create channel for #announcements (INFORMATION channel)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create channel for #official-links (INFORMATION channel)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create channel for #FAQs (INFORMATION channel)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create channel for #roadmap (INFORMATION channel)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">If applicable, add channel for #allow-list-details (INFORMATION channel)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create channel for #shilling (ie marketing other NFTs)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create channel for #sell-your-NFT (ie selling the NFT once it's been minted)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create channel for #show-your-NFT (ie a place for users to show their NFT)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Create section at top with KEY DETAILS each on their own line</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add website URL (KEY DETAILS & LINKS)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add Twitter handle (KEY DETAILS)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add mint date (KEY DETAILS)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add mint price (KEY DETAILS)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add mint size (KEY DETAILS)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add number of members in Discord (KEY DETAILS)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add number of bots in Discord (KEY DETAILS)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">If applicable, add allow list current number and total size as CN / TS (KEY DETAILS)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add all LINKS to #official-links</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add Twitter link (LINKS)</div>
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<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add tweet or URL proving <a href="https://twitter.com/civickey" target="_BLANK">@civickey</a><br /> AND/OR <a href="https://twitter.com/proofofpizza" target="_BLANK">@proofofpizza</a> verification (LINKS)</div>
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<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Have at least 1 community manager to answer questions and manage the community</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Allow community managers to block users from specific channels</div>
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<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Allow community managers to block users from Discord server</div>
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<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Explain the qualifications for earning a spot on the Allow List</div>
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<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Require new users must read and accept rules for using Discord</div>
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<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Once rules are accepted, require new users must successfully do a Captcha</div>
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<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Do not require collab.land unless there is a specific NFT that a wallet must have to access something</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Do not use any method of DMs for communicating with users</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Explicitly tell users in every admin channel to NOT click any links that are not posted in #official-links</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Do not allow any links to be posted in ANY channel except #shill</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">In rules, explain that all shilling (ie marketing other NFTs) is only allowed in the #shilling channel. One warning and then boot from channel.</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">In rules, explain that all sales (ie selling the NFT once it's been minted) is only allowed in the #sell-your-NFT channel. One warning and then boot from channel.</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Do not allow any images to be posted in ANY channel except #shill and #show-your-NFT</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add Instagram to #official-links (if applicable)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Add Whitepaper to #official-links (if applicable)</div>
</div>
<div class="row">
<div class="col-1 lead fw-normal text-muted mb-2 text-center"><i class="bi bi-shield-check"></i></div>
<div class="col-11 lead fw-normal text-muted mb-2">Disable non-admin messages in INFORMATION channels</div>
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<div class="text-left my-3">
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<div class="col-lg-12 col-xxl-12 lead fw-normal text-muted mb-2">What's missing? Tweet <a href="https://twitter.com/futurenftmints" target="_BLANK">@futurenftmints</a> and let us know. DMs open.</div>
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<div class="col-lg-12 col-xxl-12 lead fw-normal text-muted mb-2"><strong>NOTE</strong> *Public anon accounts are ok, so long as you have a track record that gives some trust that you can deliver what you've promised. </div>
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