diff --git a/.pre-commit-config.yaml b/.pre-commit-config.yaml
index 89efcca8..00cb6b6d 100644
--- a/.pre-commit-config.yaml
+++ b/.pre-commit-config.yaml
@@ -36,3 +36,8 @@ repos:
     rev: 5.13.2
     hooks:
       - id: isort
+
+  - repo: https://github.com/tox-dev/pyproject-fmt
+    rev: v2.5.0
+    hooks:
+    - id: pyproject-fmt
diff --git a/djangocms_link/helpers.py b/djangocms_link/helpers.py
index df281d75..00d4aeb4 100644
--- a/djangocms_link/helpers.py
+++ b/djangocms_link/helpers.py
@@ -109,3 +109,7 @@ def type(self):
                 return "anchor"
             return "external_link"
         return ""
+
+    def __str__(self):
+        """If inserted into a Django template, expand the url."""
+        return self.url
diff --git a/tests/test_link_dict.py b/tests/test_link_dict.py
index 3bdc504b..07a79dbf 100644
--- a/tests/test_link_dict.py
+++ b/tests/test_link_dict.py
@@ -25,6 +25,8 @@ def test_external_link(self):
 
         self.assertEqual(link1.url, "https://www.example.com")
         self.assertEqual(link2.url, "https://www.django-cms.org")
+        self.assertEqual(str(link1), "https://www.example.com")
+        self.assertEqual(str(link2), "https://www.django-cms.org")
         self.assertEqual(link1.type, "external_link")
         self.assertEqual(link2.type, "external_link")
 
@@ -36,6 +38,8 @@ def test_file_link(self):
         self.assertEqual(link1, link2)
         self.assertEqual(link1.url, file.url)
         self.assertEqual(link2.url, file.url)
+        self.assertEqual(str(link1), file.url)
+        self.assertEqual(str(link2), file.url)
         self.assertEqual(link1.type, "file_link")
         self.assertEqual(link2.type, "file_link")
 
@@ -52,6 +56,9 @@ def test_internal_link(self):
         self.assertEqual(link1.url, obj.get_absolute_url())
         self.assertEqual(link2.url, obj.get_absolute_url())
         self.assertEqual(link3.url, f"{obj.get_absolute_url()}#test")
+        self.assertEqual(str(link1), obj.get_absolute_url())
+        self.assertEqual(str(link2), obj.get_absolute_url())
+        self.assertEqual(str(link3), f"{obj.get_absolute_url()}#test")
         self.assertEqual(link1.type, "internal_link")
         self.assertEqual(link2.type, "internal_link")
         self.assertEqual(link3.type, "internal_link")
@@ -74,6 +81,7 @@ def test_db_queries(self):
         link = LinkDict(obj)
         with self.assertNumQueries(0):
             self.assertEqual(link.url, obj.get_absolute_url())
+            self.assertEqual(str(link), obj.get_absolute_url())
 
     def test_cache_no_written_to_db(self):
         obj = ThirdPartyModel.objects.create(
@@ -87,4 +95,5 @@ def test_cache_no_written_to_db(self):
 
         link = Link.objects.get(pk=link.pk)  # load from db
 
+        # Cache not saved to db
         self.assertNotIn("__cache__", link.link)