diff --git a/.changes/unreleased/Features-20240923-155335.yaml b/.changes/unreleased/Features-20240923-155335.yaml
new file mode 100644
index 00000000000..dc885a2c3b2
--- /dev/null
+++ b/.changes/unreleased/Features-20240923-155335.yaml
@@ -0,0 +1,6 @@
+kind: Features
+body: Track incremental_strategy as part of model_run tracking event
+time: 2024-09-23T15:53:35.898928+01:00
+custom:
+  Author: michelleark
+  Issue: "10761"
diff --git a/core/dbt/task/run.py b/core/dbt/task/run.py
index e6e380b4063..d3389749ab5 100644
--- a/core/dbt/task/run.py
+++ b/core/dbt/task/run.py
@@ -116,10 +116,12 @@ def track_model_run(index, num_nodes, run_model_result):
         access = node.access.value if node.access is not None else None
         contract_enforced = node.contract.enforced
         versioned = True if node.version else False
+        incremental_strategy = node.config.incremental_strategy
     else:
         access = None
         contract_enforced = False
         versioned = False
+        incremental_strategy = None
     tracking.track_model_run(
         {
             "invocation_id": invocation_id,
@@ -130,6 +132,7 @@ def track_model_run(index, num_nodes, run_model_result):
             "run_skipped": run_model_result.status == NodeStatus.Skipped,
             "run_error": run_model_result.status == NodeStatus.Error,
             "model_materialization": node.get_materialization(),
+            "model_incremental_strategy": incremental_strategy,
             "model_id": utils.get_hash(node),
             "hashed_contents": utils.get_hashed_contents(node),
             "timing": [t.to_dict(omit_none=True) for t in run_model_result.timing],
diff --git a/core/dbt/tracking.py b/core/dbt/tracking.py
index 7d648d86e03..e34b80bf6cd 100644
--- a/core/dbt/tracking.py
+++ b/core/dbt/tracking.py
@@ -50,7 +50,7 @@
 RESOURCE_COUNTS = "iglu:com.dbt/resource_counts/jsonschema/1-0-1"
 RPC_REQUEST_SPEC = "iglu:com.dbt/rpc_request/jsonschema/1-0-1"
 RUNNABLE_TIMING = "iglu:com.dbt/runnable/jsonschema/1-0-0"
-RUN_MODEL_SPEC = "iglu:com.dbt/run_model/jsonschema/1-0-3"
+RUN_MODEL_SPEC = "iglu:com.dbt/run_model/jsonschema/1-0-4"
 PLUGIN_GET_NODES = "iglu:com.dbt/plugin_get_nodes/jsonschema/1-0-0"
 
 SNOWPLOW_TRACKER_VERSION = Version(snowplow_version)