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<h4 class="author" property="dc:created" content="2012-04-07T23:53:37">April 7, 2012</h4>
<h4 class="author">by <span property="dc:creator">baseline</span></h4>
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<h4>Other articles by baseline</h4>
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<dd>February 3, 2012 6:55 PM</dd>
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<li>It’s nice that over the course of a decade they ... <a href="/and/hackers-culture-and-the-fear-of-wysiwyg#comment-309" title="full comment on: Hacker Culture and the Fear of WYSIWYG">read more</a></li>
<li>Its layout is a re-appraisal of one of the core ... <a href="/and/hackers-culture-and-the-fear-of-wysiwyg#comment-308" title="full comment on: Hacker Culture and the Fear of WYSIWYG">read more</a></li>
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<li>With OSP we made a series of typefaces that are ... <a href="/and/no-one-starts-from-scratch-type-design-and-the-logic-of-the-fork#comment-255" title="full comment on: No-one Starts From Scratch: Type Design and the Logic of the Fork">read more</a></li>
<li>Limousine by OSP, a fork of the Free Sans. An ... <a href="/and/no-one-starts-from-scratch-type-design-and-the-logic-of-the-fork#comment-253" title="full comment on: No-one Starts From Scratch: Type Design and the Logic of the Fork">read more</a></li>
<li>It might be so that definition languages for typeface have ... <a href="/and/i-need-my-generic-font-medicine#comment-242" title="full comment on: I Need My Generic Font Medicine">read more</a></li>
<li>With OSP we tried to exploit Postscript’s potential as a ... <a href="/and/i-need-my-generic-font-medicine#comment-240" title="full comment on: I Need My Generic Font Medicine">read more</a></li>
<li>I know Gert Dumbar, his students and the Zeebelt theatre ... <a href="/and/no-one-starts-from-scratch-type-design-and-the-logic-of-the-fork#comment-233" title="full comment on: No-one Starts From Scratch: Type Design and the Logic of the Fork">read more</a></li>
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<li>If I remember well, Pierre and Gijs did the logic and Steph the UI, and ... <a href="/and/the-most-barebones-online-font-editor-possible#comment-203" title="full comment on: The Most Barebones Online Font Editor Possible">read more</a></li>
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<h4 property="mt:entry_title">My favourite logo ever is for GNU Pascal</h4>
<article property="mt:entry_id" content="47" class="entry" id="entry-47">
<p><a href="http://www.gnu-pascal.de/gpc/h-resources.html#Drawing">
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<p>This is easily my favourite logo in the world. It is for a computer program called <a href="http://www.gnu-pascal.de/gpc/h-index.html" title="GNU Pascal">GNU Pascal</a> (a programming language in fact). To the left, we see a gnu. To the right, Blaise Pascal. Rather than trying to convey brand values through metaphor, the name is depicted in the most literal way imaginable.</p>
<p>It’s not just the literalness that is unusual. The use of this kind of figurative illustration in logos is rare. The only niche that springs to mind is <a href="/and/assets/called/HansTextiel.gif" title="">1970ies retail chains</a>.</p>
<p>Visual abstraction has becomes the norm in corporate branding since the post WWII period. In America, designers like <a href="http://www.paul-rand.com/foundation/identity/" title="Paul-Rand.com :: American Modernist :: 1914-1996">Paul Rand</a> and Saul Bass started to produce logos in flat colours and simple shapes that aimed to convey what the companies are about. It is this language that has stuck with us for logos ever since.</p>
<p>Even though it might be useful to convey a brand message that is clear and straightforward, there is an obvious limit to the benefits of abstraction. As the brand values a logo is supposed to express get exceedingly open ended (‘innovation’, ‘integrity’), it becomes more difficult to visually evocate them. That is how we end up with logos built around isometric cubes and moebius strips, and with <a href="http://www.salon.com/1999/11/30/naming/" title="The name game - Advertising - Salon.com">company names</a> like Agilent and Avilant.</p>
<p>It is here that the literalness of GNU Pascal provides the counterbalance I look for. I heart the complete absence of symbolism. And the departure from traditional corporate marketing is all the more exciting because it rhymes with the product itself. GNU Pascal is open source software: it is changeable and redistributable at will. As such it is built more on the values of the academic world than on the traditional corporate ethos. And while visual identities for open source software tend to be pale imitations of corporate aesthetics, GNU Pascal is one clue of how such software could find a style of its own.</p>
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<h4 class="comments-header">4 Comments</h4>
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<div property="mt:comment_id" content="154" id="comment-154" resource="/and/my-favourite-logo-ever-is-for-gnu-pascal#comment-154" class="comment">
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<p>
Well, the logos of the GNU project do not seem to be all up to this level: <a href="http://www.gnu.org/graphics/package-logos.html">Logos of GNU packages - GNU Project - Free Software Foundation (FSF)</a>.
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<img src="/and/assets/that/are/pictures/of/author/glit.png" width="18" height="18" />
by <a property="dc:creator" href="http://i.liketightpants.net/authors#glit">glit</a> - <a href="/and/my-favourite-logo-ever-is-for-gnu-pascal#comment-154"><span property="dc:created" content="2012-04-10T22:55:23">April 10, 2012 10:55 PM</span></a><br />
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<div property="mt:comment_id" content="155" id="comment-155" resource="/and/my-favourite-logo-ever-is-for-gnu-pascal#comment-155" class="comment">
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<p>
One reason it works to be literal here, is because the name actually does convey values pretty well to the intended audience. Pascal is already a well known programming language, and the GNU moniker will tell the audience this is a free and open source version of this specific language. Though it is true the logo tells nothing of this; it just refers back to the name.
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<img src="/and/assets/that/are/pictures/of/author/habitus.png" width="18" height="18" />
by <a property="dc:creator" href="http://i.liketightpants.net/authors#habitus">habitus</a> - <a href="/and/my-favourite-logo-ever-is-for-gnu-pascal#comment-155"><span property="dc:created" content="2012-04-10T22:58:09">April 10, 2012 10:58 PM</span></a><br />
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<div property="mt:comment_id" content="156" id="comment-156" resource="/and/my-favourite-logo-ever-is-for-gnu-pascal#comment-156" class="comment">
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<blockquote>logos in flat colours and simple shapes</blockquote><p>
Flat colours are not as popular as they were though: in redesigns these logos often get faux 3d effects. Check out <a href="http://annyas.com/saul-bass-logo-design-then-now/>Saul Bass Logo Design: Then and Now</a>, or this article on the <a href=" http:="" www.underconsideration.com="" speakup="" archives="" 002478.html"="">redesigned AT&T logo</a>.
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by <a property="dc:creator" href="http://i.liketightpants.net/authors#baseline">baseline</a> - <a href="/and/my-favourite-logo-ever-is-for-gnu-pascal#comment-156"><span property="dc:created" content="2012-04-10T23:08:36">April 10, 2012 11:08 PM</span></a><br />
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<div property="mt:comment_id" content="294" id="comment-294" resource="/and/my-favourite-logo-ever-is-for-gnu-pascal#comment-294" class="comment">
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<p>Grand post! However, I don't think "complete absence of symbolism" is totally right. Look at how the eyes of the gnu and the philosopher are identical, linked in a bovine, mysterious, mutual Mona Lisa gaze. The juxtaposition of a human face with an animal's is rather striking, reminding me of Derrida's essay on animal encounters, "The Animal That Therefore I Am."</p>
<blockquote>"I often ask myself, just to see, who I am—and who I am (following) at the moment when, caught naked, in silence, by the gaze of an animal, for example the eyes of a cat, I have trouble, yes, a bad time overcoming my embarrassment. Whence this malaise?"</blockquote>
<p>Derrida mentions Nietzsche's encounter with a horse being whipped in Turin, and I found another piece of amateur art that strongly resembles the GNU Pascal logo: <a href="http://www.shardcore.org/shardpress/index.php/2011/07/20/nietzsche-and-the-horse-2011/">http://www.shardcore.org/shardpress/index.php/2011/07/20/nietzsche-and-the-horse-2011/</a></p>
<p>Pascal wrote:</p>
<blockquote>"When I commenced the study of man... I thought at least to find many companions in the study of man, and that it was the true study which is suited to him. I have been deceived; still fewer study it than geometry."</blockquote>
<p>One can see a kind of humanism in the detailed, anti-geometrical style of the GNU Pascal logo. This is already present in the GNU logo itself, and GNU as a project of course is of course deeply humanistic. It has always been about the liberty of the individual human-cum-hacker. It resists the slick, streamlined, saleable aesthetics of corporate marketing. It is imperfect and open for change. Pascal said: "We find fault with perfection itself."</p>
<p>There is also a kind of weariness visible in the two faces of the GNU Pascal logo. Pascal, the philosopher, was not an optimist, not a salesman. He wrote about the bondage of man:</p>
<blockquote>"Let us imagine a number of men in chains, and all condemned to death, where some are killed each day in the sight of the others, and those who remain see their own fate in that of their fellows, and wait their turn, looking at each other sorrowfully and without hope. It is an image of the condition of men."</blockquote>
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<p class="byline" >
by <a property="dc:creator" href="http://blog.goula.sh/">Mikael Brockman</a> - <a href="/and/my-favourite-logo-ever-is-for-gnu-pascal#comment-294"><span property="dc:created" content="2014-02-26T13:39:17">February 26, 2014 1:39 PM</span></a><br />
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<dd>May 22, 2014 11:40 PM</dd>
<dt><a href="/and/graphic-design-is-a-nostalgic-field"> Graphic Design Is A Nostalgic Field </a></dt>
<dd>February 19, 2014 7:02 PM</dd>
<dt><a href="/and/who-makes-standards">Who gets to write the web: the power struggles around the standards</a></dt>
<dd>November 20, 2013 9:08 PM</dd>
<dt><a href="/and/ufo2otf-makes-otfs-webfonts-and-css-from-ufo">ufo2otf Makes OTF’s, Webfonts and CSS From UFO’s</a></dt>
<dd>November 5, 2013 8:57 PM</dd>
<dt><a href="/and/no-one-starts-from-scratch-type-design-and-the-logic-of-the-fork">No-one Starts From Scratch: Type Design and the Logic of the Fork</a></dt>
<dd>October 9, 2013 8 PM</dd>
<dt><a href="/and/i-need-my-generic-font-medicine">I Need My Generic Font Medicine</a></dt>
<dd>October 9, 2013 7:55 PM</dd>
<dt><a href="/and/48-hours-of-writing-stylesheets-with-etherpad-and-a-gong">48 Hours of Writing Stylesheets with Etherpad and a Gong</a></dt>
<dd>October 8, 2013 8:06 PM</dd>
</dl>
<h4>Latest Comments</h4>
<ul>
<li><strong>Sujon Ahmad:</strong> Keep it up <a href="/and/release-early-release-often-version-numbers-for-typefaces#comment-338" title="full comment on: Release Early Release Often Version Numbers For Typefaces">read more</a></li>
<li><strong>Carly Durocher:</strong> I really like the stylized penrose triangle would you mind ... <a href="/and/illustration#comment-337" title="full comment on: Illustration">read more</a></li>
<li><strong>michaël:</strong> The recent evolution of MediaWiki is worth mentioning. One of ... <a href="/and/hackers-culture-and-the-fear-of-wysiwyg#comment-336" title="full comment on: Hacker Culture and the Fear of WYSIWYG">read more</a></li>
<li><strong>jaromil:</strong> Check the Linux Action Show on Tomb https://www.dyne.org/software/tomb there can ... <a href="/and/hackers-culture-and-the-fear-of-wysiwyg#comment-335" title="full comment on: Hacker Culture and the Fear of WYSIWYG">read more</a></li>
<li><strong>Ian Hickson:</strong> The member list is the one on the charter (it's ... <a href="/and/who-makes-standards#comment-334" title="full comment on: Who gets to write the web: the power struggles around the standards">read more</a></li>
<li><strong>habitus:</strong> Dear Ian, thank you for taking the time to respond. ... <a href="/and/who-makes-standards#comment-333" title="full comment on: Who gets to write the web: the power struggles around the standards">read more</a></li>
<li><strong>Ian Hickson:</strong> The part about the WHATWG membership is wrong. The WHATWG ... <a href="/and/who-makes-standards#comment-332" title="full comment on: Who gets to write the web: the power struggles around the standards">read more</a></li>
<li><strong>Erik:</strong> Good points. Also: writing UI is hard. <a href="/and/the-underwater-screen-or-lessons-from-wordperfect#comment-327" title="full comment on: The Underwater Screen Or Lessons From Wordperfect ">read more</a></li>
<li><strong>nike shox:</strong> do not want to be t basket vans femme pas ... <a href="/and/no-one-starts-from-scratch-type-design-and-the-logic-of-the-fork#comment-324" title="full comment on: No-one Starts From Scratch: Type Design and the Logic of the Fork">read more</a></li>
<li><strong>Tolan Blundell:</strong> As someone who's written a moderately complex CMS from scratch ... <a href="/and/hackers-culture-and-the-fear-of-wysiwyg#comment-323" title="full comment on: Hacker Culture and the Fear of WYSIWYG">read more</a></li>
</ul>
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