diff --git a/chromium_src/components/content_settings/core/browser/brave_content_settings_registry_browsertest.cc b/chromium_src/components/content_settings/core/browser/brave_content_settings_registry_browsertest.cc
new file mode 100644
index 000000000000..9518e376083a
--- /dev/null
+++ b/chromium_src/components/content_settings/core/browser/brave_content_settings_registry_browsertest.cc
@@ -0,0 +1,92 @@
+/* This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this file,
+ * You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+#include "brave/components/brave_shields/common/brave_shield_constants.h"
+#include "chrome/browser/content_settings/host_content_settings_map_factory.h"
+#include "chrome/browser/profiles/profile.h"
+#include "chrome/browser/ui/browser.h"
+#include "chrome/test/base/in_process_browser_test.h"
+#include "components/content_settings/core/browser/host_content_settings_map.h"
+#include "components/content_settings/core/common/content_settings_pattern.h"
+
+const GURL kBraveURL("https://www.brave.com");
+
+class BraveContentSettingsRegistryBrowserTest : public InProcessBrowserTest {
+ public:
+  using InProcessBrowserTest::InProcessBrowserTest;
+
+  HostContentSettingsMap* content_settings() {
+    return HostContentSettingsMapFactory::GetForProfile(browser()->profile());
+  }
+
+  HostContentSettingsMap* private_content_settings() {
+    return HostContentSettingsMapFactory::GetForProfile(
+        browser()->profile()->GetOffTheRecordProfile());
+  }
+
+ private:
+  DISALLOW_COPY_AND_ASSIGN(BraveContentSettingsRegistryBrowserTest);
+};
+
+IN_PROC_BROWSER_TEST_F(BraveContentSettingsRegistryBrowserTest,
+                       WithWildcardContentSetting) {
+  content_settings()->SetContentSettingCustomScope(
+      ContentSettingsPattern::Wildcard(),
+      ContentSettingsPattern::Wildcard(),
+      CONTENT_SETTINGS_TYPE_PLUGINS,
+      brave_shields::kBraveShields,
+      CONTENT_SETTING_ALLOW);
+
+  ContentSetting brave_url_shields_setting =
+      content_settings()->GetContentSetting(
+          kBraveURL, kBraveURL, CONTENT_SETTINGS_TYPE_PLUGINS,
+          brave_shields::kBraveShields);
+  EXPECT_EQ(CONTENT_SETTING_ALLOW, brave_url_shields_setting);
+
+  ContentSetting brave_url_shields_setting_private =
+      private_content_settings()->GetContentSetting(
+          kBraveURL, kBraveURL, CONTENT_SETTINGS_TYPE_PLUGINS,
+          brave_shields::kBraveShields);
+  EXPECT_EQ(CONTENT_SETTING_ALLOW, brave_url_shields_setting_private);
+}
+
+IN_PROC_BROWSER_TEST_F(BraveContentSettingsRegistryBrowserTest,
+                       WithoutWildcardContentSetting) {
+  ContentSetting brave_url_shields_setting =
+      content_settings()->GetContentSetting(
+          kBraveURL, kBraveURL, CONTENT_SETTINGS_TYPE_PLUGINS,
+          brave_shields::kBraveShields);
+  EXPECT_EQ(CONTENT_SETTING_DEFAULT, brave_url_shields_setting);
+
+  ContentSetting brave_url_shields_setting_private =
+      private_content_settings()->GetContentSetting(
+          kBraveURL, kBraveURL, CONTENT_SETTINGS_TYPE_PLUGINS,
+          brave_shields::kBraveShields);
+  EXPECT_EQ(CONTENT_SETTING_DEFAULT, brave_url_shields_setting_private);
+}
+
+IN_PROC_BROWSER_TEST_F(BraveContentSettingsRegistryBrowserTest,
+                       WithBraveShieldsContentSetting) {
+  ContentSettingsPattern brave_url_pattern =
+      ContentSettingsPattern::FromURL(kBraveURL);
+
+  content_settings()->SetContentSettingCustomScope(
+      brave_url_pattern,
+      brave_url_pattern,
+      CONTENT_SETTINGS_TYPE_PLUGINS,
+      brave_shields::kBraveShields,
+      CONTENT_SETTING_ALLOW);
+
+  ContentSetting brave_url_shields_setting =
+      content_settings()->GetContentSetting(
+          kBraveURL, kBraveURL, CONTENT_SETTINGS_TYPE_PLUGINS,
+          brave_shields::kBraveShields);
+  EXPECT_EQ(CONTENT_SETTING_ALLOW, brave_url_shields_setting);
+
+  ContentSetting brave_url_shields_setting_private =
+      private_content_settings()->GetContentSetting(
+          kBraveURL, kBraveURL, CONTENT_SETTINGS_TYPE_PLUGINS,
+          brave_shields::kBraveShields);
+  EXPECT_EQ(CONTENT_SETTING_ALLOW, brave_url_shields_setting_private);
+}
diff --git a/chromium_src/components/content_settings/core/browser/content_settings_registry.cc b/chromium_src/components/content_settings/core/browser/content_settings_registry.cc
index 51a599569fbe..1904ceb6a10f 100644
--- a/chromium_src/components/content_settings/core/browser/content_settings_registry.cc
+++ b/chromium_src/components/content_settings/core/browser/content_settings_registry.cc
@@ -29,7 +29,7 @@ void ContentSettingsRegistry::BraveInit() {
                     CONTENT_SETTING_DETECT_IMPORTANT_CONTENT),
       WebsiteSettingsInfo::SINGLE_ORIGIN_WITH_EMBEDDED_EXCEPTIONS_SCOPE,
       WebsiteSettingsRegistry::DESKTOP,
-      ContentSettingsInfo::INHERIT_IF_LESS_PERMISSIVE,
+      ContentSettingsInfo::INHERIT_IN_INCOGNITO,
       ContentSettingsInfo::EPHEMERAL,
       ContentSettingsInfo::EXCEPTIONS_ON_SECURE_AND_INSECURE_ORIGINS);
 }
diff --git a/test/BUILD.gn b/test/BUILD.gn
index 60de009bfed9..9ff3a8d040d9 100644
--- a/test/BUILD.gn
+++ b/test/BUILD.gn
@@ -232,6 +232,7 @@ test("brave_browser_tests") {
     "//brave/app/sharedarraybuffer_disabledtest.cc",
     "//brave/browser/autocomplete/brave_autocomplete_provider_client_browsertest.cc",
     "//brave/chromium_src/chrome/browser/google/chrome_google_url_tracker_client_browsertest.cc",
+    "//brave/chromium_src/components/content_settings/core/browser/brave_content_settings_registry_browsertest.cc",
     "//brave/chromium_src/third_party/blink/renderer/modules/battery/navigator_batterytest.cc",
     "//brave/chromium_src/third_party/blink/renderer/modules/bluetooth/navigator_bluetoothtest.cc",
     "//brave/chromium_src/third_party/blink/renderer/modules/credentialmanager/credentials_containertest.cc",