diff --git a/cmd/main.go b/cmd/main.go
index 1f902b5c4..7bdab0a6a 100644
--- a/cmd/main.go
+++ b/cmd/main.go
@@ -36,6 +36,7 @@ import (
 
 	hmcmirantiscomv1alpha1 "github.com/Mirantis/hmc/api/v1alpha1"
 	"github.com/Mirantis/hmc/internal/controller"
+	"github.com/Mirantis/hmc/internal/telemetry"
 	hmcwebhook "github.com/Mirantis/hmc/internal/webhook"
 	//+kubebuilder:scaffold:imports
 )
@@ -65,6 +66,7 @@ func main() {
 	var createManagement bool
 	var createTemplates bool
 	var hmcTemplatesChartName string
+	var enableTelemetry bool
 	var enableWebhook bool
 	var webhookPort int
 	var webhookCertDir string
@@ -84,6 +86,7 @@ func main() {
 	flag.BoolVar(&createTemplates, "create-templates", true, "Create HMC Templates.")
 	flag.StringVar(&hmcTemplatesChartName, "hmc-templates-chart-name", "hmc-templates",
 		"The name of the helm chart with HMC Templates.")
+	flag.BoolVar(&enableTelemetry, "enable-telemetry", true, "Collect and send telemetry data.")
 	flag.BoolVar(&enableWebhook, "enable-webhook", true, "Enable admission webhook.")
 	flag.IntVar(&webhookPort, "webhook-port", 9443, "Admission webhook port.")
 	flag.StringVar(&webhookCertDir, "webhook-cert-dir", "/tmp/k8s-webhook-server/serving-certs/",
@@ -186,6 +189,15 @@ func main() {
 		os.Exit(1)
 	}
 
+	if enableTelemetry {
+		if err = mgr.Add(&telemetry.Tracker{
+			Client: mgr.GetClient(),
+		}); err != nil {
+			setupLog.Error(err, "unable to create telemetry tracker")
+			os.Exit(1)
+		}
+	}
+
 	//+kubebuilder:scaffold:builder
 
 	if err := mgr.AddHealthzCheck("healthz", healthz.Ping); err != nil {
diff --git a/internal/telemetry/event.go b/internal/telemetry/event.go
index adee9bf91..389397762 100644
--- a/internal/telemetry/event.go
+++ b/internal/telemetry/event.go
@@ -21,7 +21,8 @@ import (
 )
 
 const (
-	deploymentCreateEvent = "deployment-create"
+	deploymentCreateEvent    = "deployment-create"
+	deploymentHeartbeatEvent = "deployment-heartbeat"
 )
 
 func TrackDeploymentCreate(id, deploymentID, template string, dryRun bool) error {
@@ -34,6 +35,20 @@ func TrackDeploymentCreate(id, deploymentID, template string, dryRun bool) error
 	return TrackEvent(deploymentCreateEvent, id, props)
 }
 
+func TrackDeploymentHeartbeat(id, deploymentID, clusterID, template, templateHelmChartVersion, infrastructureProvider, bootstrapProvider, controlPlaneProvider string) error {
+	props := map[string]interface{}{
+		"hmcVersion":               build.Version,
+		"deploymentID":             deploymentID,
+		"clusterID":                clusterID,
+		"template":                 template,
+		"templateHelmChartVersion": templateHelmChartVersion,
+		"infrastructureProvider":   infrastructureProvider,
+		"bootstrapProvider":        bootstrapProvider,
+		"controlPlaneProvider":     controlPlaneProvider,
+	}
+	return TrackEvent(deploymentHeartbeatEvent, id, props)
+}
+
 func TrackEvent(name, id string, properties map[string]interface{}) error {
 	if client == nil {
 		return nil
diff --git a/internal/telemetry/tracker.go b/internal/telemetry/tracker.go
new file mode 100644
index 000000000..66ad34edd
--- /dev/null
+++ b/internal/telemetry/tracker.go
@@ -0,0 +1,107 @@
+// Copyright 2024
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+package telemetry
+
+import (
+	"context"
+	"errors"
+	"fmt"
+	"strings"
+	"time"
+
+	"k8s.io/apimachinery/pkg/types"
+	crclient "sigs.k8s.io/controller-runtime/pkg/client"
+	"sigs.k8s.io/controller-runtime/pkg/log"
+
+	"github.com/Mirantis/hmc/api/v1alpha1"
+)
+
+type Tracker struct {
+	crclient.Client
+}
+
+const interval = 10 * time.Minute
+
+func (t *Tracker) Start(ctx context.Context) error {
+	timer := time.NewTimer(0)
+	for {
+		select {
+		case <-timer.C:
+			t.Tick(ctx)
+			timer.Reset(interval)
+		case <-ctx.Done():
+			return nil
+		}
+	}
+}
+
+func (t *Tracker) Tick(ctx context.Context) {
+	l := log.FromContext(ctx).WithName("telemetry tracker")
+
+	logger := l.WithValues("event", deploymentHeartbeatEvent)
+	err := t.trackDeploymentHeartbeat(ctx)
+	if err != nil {
+		logger.Error(err, "failed to track an event")
+	} else {
+		logger.Info("successfully tracked an event")
+	}
+}
+
+func (t *Tracker) trackDeploymentHeartbeat(ctx context.Context) error {
+	mgmt := &v1alpha1.Management{}
+	mgmtRef := types.NamespacedName{Namespace: v1alpha1.ManagementNamespace, Name: v1alpha1.ManagementName}
+	err := t.Get(ctx, mgmtRef, mgmt)
+	if err != nil {
+		return err
+	}
+
+	templates := make(map[string]v1alpha1.Template)
+	templatesList := &v1alpha1.TemplateList{}
+	err = t.List(ctx, templatesList, crclient.InNamespace(v1alpha1.TemplatesNamespace))
+	if err != nil {
+		return err
+	}
+	for _, template := range templatesList.Items {
+		templates[template.Name] = template
+	}
+
+	var errs error
+	deployments := &v1alpha1.DeploymentList{}
+	err = t.List(ctx, deployments, &crclient.ListOptions{})
+	if err != nil {
+		return err
+	}
+
+	for _, deployment := range deployments.Items {
+		template := templates[deployment.Spec.Template]
+		// TODO: get k0s cluster ID once it's exposed in k0smotron API
+		clusterID := ""
+		err = TrackDeploymentHeartbeat(
+			string(mgmt.UID),
+			string(deployment.UID),
+			clusterID,
+			deployment.Spec.Template,
+			template.Spec.Helm.ChartVersion,
+			strings.Join(template.Status.Providers.InfrastructureProviders, ","),
+			strings.Join(template.Status.Providers.BootstrapProviders, ","),
+			strings.Join(template.Status.Providers.ControlPlaneProviders, ","),
+		)
+		if err != nil {
+			errs = errors.Join(errs, fmt.Errorf("failed to track the heartbeat of the deployment %s/%s", deployment.Namespace, deployment.Name))
+			continue
+		}
+	}
+	return errs
+}
diff --git a/templates/hmc/templates/deployment.yaml b/templates/hmc/templates/deployment.yaml
index 7b87c2761..028835a1a 100644
--- a/templates/hmc/templates/deployment.yaml
+++ b/templates/hmc/templates/deployment.yaml
@@ -28,6 +28,7 @@ spec:
         {{- end }}
         - --create-management={{ .Values.controller.createManagement }}
         - --create-templates={{ .Values.controller.createTemplates }}
+        - --enable-telemetry={{ .Values.controller.enableTelemetry }}
         - --enable-webhook={{ .Values.admissionWebhook.enabled }}
         - --webhook-port={{ .Values.admissionWebhook.port }}
         - --webhook-cert-dir={{ .Values.admissionWebhook.certDir }}
diff --git a/templates/hmc/values.schema.json b/templates/hmc/values.schema.json
index 8a1112dc6..f8df0f9d5 100644
--- a/templates/hmc/values.schema.json
+++ b/templates/hmc/values.schema.json
@@ -118,6 +118,9 @@
         },
         "createTemplate": {
           "type": "boolean"
+        },
+        "enableTelemetry": {
+          "type": "boolean"
         }
       }
     },
diff --git a/templates/hmc/values.yaml b/templates/hmc/values.yaml
index c9f6ab6e0..a0ee6dac7 100644
--- a/templates/hmc/values.yaml
+++ b/templates/hmc/values.yaml
@@ -12,6 +12,7 @@ controller:
   insecureRegistry: false
   createManagement: true
   createTemplates: true
+  enableTelemetry: true
 
 containerSecurityContext:
   allowPrivilegeEscalation: false