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Key Questions

Key questions you may want to ask during the design and build process of your organisation, yourself and your service.

  • Fundamentally, should we pursue this capability in the face of its ethical risks?
  • Does this project align with our orgs values and that of our customers?
  • Could there be a misalignment between the AI's optimisation criteria and societies values? (e.g. youtube recommending fake news and polarising content)