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docs: bami added marketing report #3439

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@iambami iambami commented Dec 1, 2024

Description

Hey folks,

It's been six months since we launched the marketing working group. Here is a report stating what we have been doing, are currently doing, and our future focus.

Kindly read it and provide your feedback. Should there be any questions or suggestions? Please feel free to contact me on Slack.

@thulieblack

Summary by CodeRabbit

  • New Features

    • Introduced the "2024 Marketing Report," detailing the AsyncAPI Marketing Working Group's initiatives and achievements.
    • Launched the Student Ambassador Program to enhance community ties.
    • Implemented Buffer for improved social media management and analytics.
    • Provided a breakdown of merchandise distribution and financial expenditures related to the online store.
    • Added metadata for the new report, including authorship and cover image.
  • Documentation

    • Added comprehensive insights on community engagement strategies and future focus areas.

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coderabbitai bot commented Dec 1, 2024

Walkthrough

A new file, 2024-marketing-report.md, has been created to provide an overview of the AsyncAPI Marketing Working Group's activities over the past six months. The report includes an introduction, goals, key accomplishments, and future focus areas. It discusses the closure of the online store and the reallocation of resources, introduces a Marketing Strategy Document, and emphasizes community engagement and collaboration.

Changes

File Change Summary
markdown/blog/2024-marketing-report.md New file created detailing the AsyncAPI Marketing Working Group's activities, goals, accomplishments, and future plans. Includes metadata such as title, date, type, tags, cover image, authors, and excerpt.

Possibly related PRs

  • chore(blog): add october summary #3362: The October summary includes updates on community activities and events, which are relevant to the marketing report's focus on community engagement and initiatives.

Suggested labels

ready-to-merge

Suggested reviewers

  • quetzalliwrites
  • akshatnema
  • derberg

🐰 In the garden where ideas bloom,
A report emerges, dispelling gloom.
With goals and plans, the team takes flight,
Building engagement, shining bright.
From campaigns launched to stories told,
Together we grow, our future bold! 🌼


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All modified and coverable lines are covered by tests ✅

Project coverage is 77.22%. Comparing base (7f81142) to head (46b537e).

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@@           Coverage Diff           @@
##           master    #3439   +/-   ##
=======================================
  Coverage   77.22%   77.22%           
=======================================
  Files          21       21           
  Lines         663      663           
=======================================
  Hits          512      512           
  Misses        151      151           

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⚡️ Lighthouse report for the changes in this PR:

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Actionable comments posted: 3

🧹 Outside diff range and nitpick comments (4)
markdown/blog/2024-marketing-report.md (4)

13-13: Consider shortening the excerpt for better readability.

The current excerpt is quite lengthy. Consider condensing it to focus on the key message while maintaining its impact.

-excerpt: 'Marketing plays a crucial role in the success of open source projects, bridging the gap between technical excellence and community engagement. In this Marketing Working Group report, we explore how strategic campaigns, streamlined social media efforts, and targeted programs like the Student Ambassador initiative drive awareness and foster growth in the AsyncAPI community.'
+excerpt: 'Discover how the AsyncAPI Marketing Working Group drives community growth through strategic campaigns, social media efforts, and initiatives like the Student Ambassador program in this comprehensive six-month report.'

47-47: Fix grammatical error

There's a grammatical error in the sentence.

-Here are some of the benefit of using the Buffer subscription 
+Here are some of the benefits of using the Buffer subscription 

82-82: Fix list formatting

The "Ambassadors" entry is missing a bullet point, breaking the list formatting.

-Ambassadors: 2 packages were sent to two new ambassadors, each containing 11 items. 
+- **Ambassadors:** 2 packages were sent to two new ambassadors, each containing 11 items. 

125-127: Remove extra empty lines at end of file

Multiple empty lines at the end of the file should be removed.

If you have any questions, suggestions, or ideas, please feel free to reach out to me on Slack @Bami. Here's to another successful year of growth, collaboration, and impact. 


-
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[grammar] ~52-~52: Did you mean to use the verb ‘assure’ here?
Context: ...team members to draft posts for review, ensuring high-quality content that aligns with A...

(ENSURE_ASSURE)


[style] ~69-~69: Consider removing “of” to be more concise
Context: ...ore were 2383. The goal was to disburse all of the items by December 2024. ![Merchandise ...

(ALL_OF_THE)

🔇 Additional comments (1)
markdown/blog/2024-marketing-report.md (1)

95-95: Use permanent documentation links instead of PR links

Links to Pull Requests may become less relevant once merged. Consider updating these to point to the final documentation locations.

Once the PRs are merged, update the links to point to the final documentation:

-[Strategy Document](https://github.com/asyncapi/community/pull/1358)
+[Strategy Document](https://github.com/asyncapi/community/blob/master/marketing/strategy.md)

-[Student Ambassador Program](https://github.com/asyncapi/community/pull/1333)
+[Student Ambassador Program](https://github.com/asyncapi/community/blob/master/ambassadors/README.md)

Also applies to: 97-97

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iambami commented Dec 4, 2024

Hello @thulieblack @quetzalliwrites

Still waiting for your review.

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Suggested minor changes, the rest looks good to me. @quetzalliwrites please give the final review :)

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Actionable comments posted: 1

🧹 Outside diff range and nitpick comments (1)
markdown/blog/2024-marketing-report.md (1)

84-84: Fix bullet point formatting

The "Ambassadors" section breaks the consistent formatting of the list. Add a bullet point to maintain consistency with other items.

-Ambassadors: 2 packages were sent to two new ambassadors, each containing 11 items. 
+- **Ambassadors:** 2 packages were sent to two new ambassadors, each containing 11 items. 
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markdown/blog/2024-marketing-report.md

[grammar] ~54-~54: Did you mean to use the verb ‘assure’ here?
Context: ...team members to draft posts for review, ensuring high-quality content that aligns with A...

(ENSURE_ASSURE)


[style] ~71-~71: Consider removing “of” to be more concise
Context: ...ore were 2383. The goal was to disburse all of the items by December 2024. ![Merchandise ...

(ALL_OF_THE)

🔇 Additional comments (4)
markdown/blog/2024-marketing-report.md (4)

59-59: Fix incorrect date range in analytics section

The analytics date range extends into the future (May to November 2024), which isn't possible for actual data.


62-62: Add descriptive alt text to images for accessibility

The images lack meaningful alt text, which is important for accessibility.

Also applies to: 64-64, 73-73, 90-90, 121-121


88-88: Fix malformed distribution board link

The link to the distribution board appears to be malformed and might not be publicly accessible.


2-3: ⚠️ Potential issue

Update the publication date

The blog post's date is set to December 2024, which is in the future. Please update it to reflect the current or intended publication date.

-date: 2024-12-09T06:00:00+01:00
+date: 2023-12-09T06:00:00+01:00

Likely invalid or redundant comment.

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@thulieblack @derberg Can someone please review and approve this PR, as I don't have any context around this?

@iambami
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iambami commented Dec 9, 2024

@thulieblack ?

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iambami commented Dec 9, 2024

Can I have the final review on this?

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It looks good so far, but we need another section to highlight the current involvement of sponsors such as Chris and Georgie in the Marketing Working Group. Their involvement is crucial.

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- **Community Events and Giveaways:** 25 items for various online and offline events throughout the year.

So far, $8,264.37 has been spent on maintaining the store and logistics. As part of the benefit of closing the store, merchandise will be made locally at the event location, and others will be made as per request. [Here](https://docs.google.com/spreadsheets/d/1K7xo-ihlHcVoSYRg1U6SsvQDreEF1S6z/r/edit/edit?gid=1275706868#gid=1275706868) is the link to the distribution board.
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The spreadsheet link is not opening

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iambami commented Dec 10, 2024

It looks good so far, but we need another section to highlight the current involvement of sponsors such as Chris and Georgie in the Marketing Working Group. Their involvement is crucial.

Yeah, sure.

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Actionable comments posted: 0

🧹 Outside diff range and nitpick comments (2)
markdown/blog/2024-marketing-report.md (2)

13-13: Consider shortening the excerpt for better readability

The current excerpt is quite lengthy. Consider condensing it while maintaining the key message.

-excerpt: 'Marketing plays a crucial role in the success of open source projects, bridging the gap between technical excellence and community engagement. In this Marketing Working Group report, we explore how strategic campaigns, streamlined social media efforts, and targeted programs like the Student Ambassador initiative drive awareness and foster growth in the AsyncAPI community.'
+excerpt: 'Discover how the AsyncAPI Marketing Working Group drives community growth through strategic campaigns, social media efforts, and targeted programs in this comprehensive report.'

127-127: Add direct Slack profile link

Consider adding a direct link to your Slack profile for easier access.

-If you have any questions, suggestions, or ideas, please feel free to reach out to me on Slack @Bami.
+If you have any questions, suggestions, or ideas, please feel free to reach out to me on [Slack](https://asyncapi.slack.com/team/U02DHQE6VBZ) (@Bami).
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markdown/blog/2024-marketing-report.md (1)
Learnt from: akshatnema
PR: asyncapi/website#3439
File: markdown/blog/2024-marketing-report.md:71-71
Timestamp: 2024-12-07T16:54:10.709Z
Learning: When reviewing reports intended for future dates (e.g., 'Marketing Report: December 2024'), references to future dates within the same year (e.g., 'As of June 2024') are accurate and should not be flagged as errors.
🪛 LanguageTool
markdown/blog/2024-marketing-report.md

[grammar] ~54-~54: Did you mean to use the verb ‘assure’ here?
Context: ...team members to draft posts for review, ensuring high-quality content that aligns with A...

(ENSURE_ASSURE)


[style] ~71-~71: Consider removing “of” to be more concise
Context: ...ore were 2383. The goal was to disburse all of the items by December 2024. ![Merchandise ...

(ALL_OF_THE)

🔇 Additional comments (4)
markdown/blog/2024-marketing-report.md (4)

62-64: Add descriptive alt text to social media analytics images

The LinkedIn and X analytics images need descriptive alt text for accessibility.

-![Linkedin Analytics](/img/posts/marketing-images/buffer-linkedin-report.webp)
+![AsyncAPI LinkedIn analytics showing engagement metrics and follower growth from May to November 2024](/img/posts/marketing-images/buffer-linkedin-report.webp)

-![X Analytics](/img/posts/marketing-images/buffer-x-report.webp)
+![AsyncAPI X (Twitter) analytics displaying tweet performance and audience growth from May to November 2024](/img/posts/marketing-images/buffer-x-report.webp)

91-91: Add alt text to store report image

The monthly store spend image needs descriptive alt text for accessibility.

-![Monthly Spend on The Store](/img/posts/marketing-images/store-report.webp)
+![Monthly expenditure breakdown chart showing store maintenance and logistics costs totaling $8,264.37](/img/posts/marketing-images/store-report.webp)

122-122: Add alt text to Buffer analytics image

The general Buffer report image needs descriptive alt text for accessibility.

-![Buffer General Report](/img/posts/marketing-images/buffer-report.webp)
+![Comprehensive Buffer analytics dashboard showing overall social media performance metrics across all AsyncAPI platforms](/img/posts/marketing-images/buffer-report.webp)

89-89: ⚠️ Potential issue

Fix the malformed distribution board link

The Google Sheets link appears to be malformed and may not be accessible.

-[You can find all the information on the distribution board](https://docs.google.com/spreadsheets/d/1K7xo-ihlHcVoSYRg1U6SsvQDreEF1S6z/r/edit/edit?gid=1275706868#gid=1275706868)
+[You can find all the information on the distribution board](https://docs.google.com/spreadsheets/d/1K7xo-ihlHcVoSYRg1U6SsvQDreEF1S6z/edit?gid=1275706868)

Likely invalid or redundant comment.

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Actionable comments posted: 0

🧹 Outside diff range and nitpick comments (3)
markdown/blog/2024-marketing-report.md (3)

13-13: Consider shortening the excerpt for better readability

The current excerpt is quite lengthy. Consider making it more concise while maintaining the key message.

-excerpt: 'Marketing plays a crucial role in the success of open source projects, bridging the gap between technical excellence and community engagement. In this Marketing Working Group report, we explore how strategic campaigns, streamlined social media efforts, and targeted programs like the Student Ambassador initiative drive awareness and foster growth in the AsyncAPI community.'
+excerpt: 'Discover how the AsyncAPI Marketing Working Group drives community growth through strategic campaigns, social media efforts, and initiatives like the Student Ambassador program.'

53-53: Consider adding specific metrics and goals

While the analytics benefits are mentioned, it would be valuable to include specific engagement targets or KPIs that you're aiming to achieve with these insights.


127-127: Enhance contact information

Consider adding:

  1. A direct link to your Slack profile
  2. Alternative contact methods (e.g., GitHub handle)
  3. Preferred contact hours or response time expectations
-If you have any questions, suggestions, or ideas, please feel free to reach out to me on Slack @Bami.
+If you have any questions, suggestions, or ideas, please feel free to reach out to me on [Slack](https://asyncapi.slack.com/team/U02DHQH6TD6) (@Bami) or [GitHub](https://github.com/iambami). I typically respond within 24 hours.
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markdown/blog/2024-marketing-report.md (1)
Learnt from: akshatnema
PR: asyncapi/website#3439
File: markdown/blog/2024-marketing-report.md:71-71
Timestamp: 2024-12-07T16:54:10.709Z
Learning: When reviewing reports intended for future dates (e.g., 'Marketing Report: December 2024'), references to future dates within the same year (e.g., 'As of June 2024') are accurate and should not be flagged as errors.
🪛 LanguageTool
markdown/blog/2024-marketing-report.md

[grammar] ~54-~54: Did you mean to use the verb ‘assure’ here?
Context: ...team members to draft posts for review, ensuring high-quality content that aligns with A...

(ENSURE_ASSURE)


[style] ~71-~71: Consider removing “of” to be more concise
Context: ...ore were 2383. The goal was to disburse all of the items by December 2024. ![Merchandise ...

(ALL_OF_THE)

🔇 Additional comments (1)
markdown/blog/2024-marketing-report.md (1)

71-86: Verify merchandise numbers

There appears to be a discrepancy in the numbers:

  • Total items: 2383
  • Sum of distributed items: 1970 (1518+335+40+30+22+25)
  • Difference: 413 items unaccounted for

Please clarify if there are additional distributions or if some items are still in storage.

🧰 Tools
🪛 LanguageTool

[style] ~71-~71: Consider removing “of” to be more concise
Context: ...ore were 2383. The goal was to disburse all of the items by December 2024. ![Merchandise ...

(ALL_OF_THE)

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Actionable comments posted: 0

🧹 Outside diff range and nitpick comments (2)
markdown/blog/2024-marketing-report.md (2)

13-13: Consider shortening the excerpt for better readability

The current excerpt is quite lengthy. Consider a more concise version that maintains the key message.

-excerpt: 'Marketing plays a crucial role in the success of open source projects, bridging the gap between technical excellence and community engagement. In this Marketing Working Group report, we explore how strategic campaigns, streamlined social media efforts, and targeted programs like the Student Ambassador initiative drive awareness and foster growth in the AsyncAPI community.'
+excerpt: 'Discover how the AsyncAPI Marketing Working Group drives community growth through strategic campaigns, social media efforts, and targeted programs in this comprehensive report.'

127-127: Enhance Slack handle with proper link

Consider adding a proper Slack link for easier access.

-please feel free to reach out to me on Slack @Bami
+please feel free to reach out to me on [Slack](https://asyncapi.slack.com/team/U02DHQE6VBZ)
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markdown/blog/2024-marketing-report.md (1)
Learnt from: akshatnema
PR: asyncapi/website#3439
File: markdown/blog/2024-marketing-report.md:71-71
Timestamp: 2024-12-07T16:54:10.709Z
Learning: When reviewing reports intended for future dates (e.g., 'Marketing Report: December 2024'), references to future dates within the same year (e.g., 'As of June 2024') are accurate and should not be flagged as errors.
🪛 LanguageTool
markdown/blog/2024-marketing-report.md

[grammar] ~54-~54: Did you mean to use the verb ‘assure’ here?
Context: ...team members to draft posts for review, ensuring high-quality content that aligns with A...

(ENSURE_ASSURE)


[style] ~71-~71: Consider removing “of” to be more concise
Context: ...ore were 2383. The goal was to disburse all of the items by December 2024. ![Merchandise ...

(ALL_OF_THE)

🔇 Additional comments (3)
markdown/blog/2024-marketing-report.md (3)

62-62: ⚠️ Potential issue

Add descriptive alt text to all images for accessibility

All images in the document lack alt text, which is essential for accessibility. Please add descriptive alt text to each image.

-![Linkedin Analytics](/img/posts/marketing-images/buffer-linkedin-report.webp)
+![AsyncAPI LinkedIn analytics showing engagement metrics and follower growth from May to November 2024](/img/posts/marketing-images/buffer-linkedin-report.webp)

-![X Analytics](/img/posts/marketing-images/buffer-x-report.webp)
+![AsyncAPI Twitter (X) analytics displaying engagement statistics and follower growth from May to November 2024](/img/posts/marketing-images/buffer-x-report.webp)

-![Merchandise in store as at June 2024](/img/posts/marketing-images/merchandise.webp)
+![Pie chart showing distribution of AsyncAPI merchandise inventory as of June 2024](/img/posts/marketing-images/merchandise.webp)

-![Monthly Spend on The Store](/img/posts/marketing-images/store-report.webp)
+![Bar graph showing monthly expenditure breakdown for the AsyncAPI merchandise store](/img/posts/marketing-images/store-report.webp)

-![Buffer General Report](/img/posts/marketing-images/buffer-report.webp)
+![Overall social media performance dashboard from Buffer showing AsyncAPI's engagement metrics across all platforms](/img/posts/marketing-images/buffer-report.webp)

Also applies to: 64-64, 73-73, 91-91, 122-122


89-89: ⚠️ Potential issue

Fix malformed distribution board link

The Google Sheets link contains duplicate edit segments in the URL.

-[You can find all the information on the distribution board](https://docs.google.com/spreadsheets/d/1K7xo-ihlHcVoSYRg1U6SsvQDreEF1S6z/r/edit/edit?gid=1275706868#gid=1275706868)
+[You can find all the information on the distribution board](https://docs.google.com/spreadsheets/d/1K7xo-ihlHcVoSYRg1U6SsvQDreEF1S6z/edit?gid=1275706868)

100-100: 🛠️ Refactor suggestion

Clarify Student Ambassador Program status

The current wording implies the program is already launched, but it's still in the planning phase.

-Additionally, we're excited to introduce the [Student Ambassador Program](https://github.com/asyncapi/community/pull/1333), which aims to nurture future AsyncAPI advocates and contributors at the student level.
+Additionally, we're planning to introduce the [Student Ambassador Program](https://github.com/asyncapi/community/pull/1333), which will aim to nurture future AsyncAPI advocates and contributors at the student level.

Likely invalid or redundant comment.

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Actionable comments posted: 1

🧹 Outside diff range and nitpick comments (1)
markdown/blog/2024-marketing-report.md (1)

127-127: Consider adding a clickable Slack link

To make it easier for readers to reach out, consider adding a direct link to your Slack profile:

-please feel free to reach out to me on Slack @Bami
+please feel free to reach out to me on [Slack](https://asyncapi.slack.com/team/U02DHQE6B02)
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Learnt from: akshatnema
PR: asyncapi/website#3439
File: markdown/blog/2024-marketing-report.md:71-71
Timestamp: 2024-12-07T16:54:10.709Z
Learning: When reviewing reports intended for future dates (e.g., 'Marketing Report: December 2024'), references to future dates within the same year (e.g., 'As of June 2024') are accurate and should not be flagged as errors.
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markdown/blog/2024-marketing-report.md

[grammar] ~54-~54: Did you mean to use the verb ‘assure’ here?
Context: ...team members to draft posts for review, ensuring high-quality content that aligns with A...

(ENSURE_ASSURE)


[style] ~71-~71: Consider removing “of” to be more concise
Context: ...ore were 2383. The goal was to disburse all of the items by December 2024. ![Merchandise ...

(ALL_OF_THE)

🔇 Additional comments (4)
markdown/blog/2024-marketing-report.md (4)

1-15: LGTM! Metadata is well-structured and complete.

The frontmatter contains all necessary fields and follows the correct format.


62-64: Add descriptive alt text to images for accessibility

The LinkedIn and X analytics images lack meaningful alt text, which is important for accessibility.


122-122: Add alt text to Buffer General Report image

For accessibility, add descriptive alt text to the Buffer analytics image.


100-100: 🛠️ Refactor suggestion

Clarify the Student Ambassador Program status

The current wording implies the program is already active. Consider revising to clearly indicate it's a planned initiative:

-Additionally, we're excited to introduce the [Student Ambassador Program]
+Additionally, we're excited to announce our upcoming [Student Ambassador Program]

Likely invalid or redundant comment.

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🧹 Outside diff range and nitpick comments (2)
markdown/blog/2024-marketing-report.md (2)

13-13: Consider shortening the excerpt for better readability

The current excerpt is quite lengthy. Consider making it more concise while maintaining the key message.

-excerpt: 'Marketing plays a crucial role in the success of open source projects, bridging the gap between technical excellence and community engagement. In this Marketing Working Group report, we explore how strategic campaigns, streamlined social media efforts, and targeted programs like the Student Ambassador initiative drive awareness and foster growth in the AsyncAPI community.'
+excerpt: 'Discover how the AsyncAPI Marketing Working Group drives community growth through strategic campaigns, social media efforts, and initiatives like the Student Ambassador program.'

127-127: Add Slack profile link for easier contact

Consider adding a direct link to your Slack profile for easier contact.

-If you have any questions, suggestions, or ideas, please feel free to reach out to me on Slack @Bami.
+If you have any questions, suggestions, or ideas, please feel free to reach out to me on [Slack @Bami](https://asyncapi.slack.com/team/U02DHQH1TH4).
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Learnt from: akshatnema
PR: asyncapi/website#3439
File: markdown/blog/2024-marketing-report.md:71-71
Timestamp: 2024-12-07T16:54:10.709Z
Learning: When reviewing reports intended for future dates (e.g., 'Marketing Report: December 2024'), references to future dates within the same year (e.g., 'As of June 2024') are accurate and should not be flagged as errors.
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markdown/blog/2024-marketing-report.md

[grammar] ~54-~54: Did you mean to use the verb ‘assure’ here?
Context: ...team members to draft posts for review, ensuring high-quality content that aligns with A...

(ENSURE_ASSURE)


[style] ~71-~71: Consider removing “of” to be more concise
Context: ...ore were 2383. The goal was to disburse all of the items by December 2024. ![Merchandise ...

(ALL_OF_THE)

🔇 Additional comments (4)
markdown/blog/2024-marketing-report.md (4)

62-64: Add descriptive alt text to social media analytics images

The images lack meaningful alt text, which is important for accessibility.

-![Linkedin Analytics](/img/posts/marketing-images/buffer-linkedin-report.webp)
+![AsyncAPI LinkedIn analytics showing engagement metrics and follower growth from May to November 2024](/img/posts/marketing-images/buffer-linkedin-report.webp)

-![X Analytics](/img/posts/marketing-images/buffer-x-report.webp)
+![AsyncAPI Twitter (X) analytics displaying engagement metrics and follower growth from May to November 2024](/img/posts/marketing-images/buffer-x-report.webp)

73-73: Add descriptive alt text to store-related images

The merchandise and store report images lack meaningful alt text.

-![Merchandise in store as at June 2024](/img/posts/marketing-images/merchandise.webp)
+![Chart showing breakdown of AsyncAPI merchandise inventory as of June 2024](/img/posts/marketing-images/merchandise.webp)

-![Monthly Spend on The Store](/img/posts/marketing-images/store-report.webp)
+![Graph showing monthly expenditure breakdown for the AsyncAPI merchandise store](/img/posts/marketing-images/store-report.webp)

Also applies to: 91-91


122-122: Add descriptive alt text to Buffer analytics image

The Buffer general report image lacks meaningful alt text.

-![Buffer General Report](/img/posts/marketing-images/buffer-report.webp)
+![Overall social media performance metrics from Buffer showing engagement across all AsyncAPI platforms](/img/posts/marketing-images/buffer-report.webp)

89-89: ⚠️ Potential issue

Fix the malformed distribution board link

The Google Sheets link appears to be malformed. Consider using the Open Collective link exclusively since it's publicly accessible and contains the relevant information.

-So far, $8,264.37 has been spent on maintaining the store and logistics. As part of the benefit of closing the store, merchandise will be made locally at the event location, and others will be made as per request. [You can find all the information on the distribution board](https://docs.google.com/spreadsheets/d/1K7xo-ihlHcVoSYRg1U6SsvQDreEF1S6z/r/edit/edit?gid=1275706868#gid=1275706868).
+So far, $8,264.37 has been spent on maintaining the store and logistics. As part of the benefit of closing the store, merchandise will be made locally at the event location, and others will be made as per request. For detailed information about store expenses, please refer to our [Open Collective page](https://opencollective.com/asyncapi/expenses?type=INVOICE&period=2023-12-31T23%3A00%3A00.000Z%E2%86%92all&searchTerm=Pinnacle+Branding&offset=0&limit=10).

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🧹 Outside diff range and nitpick comments (3)
markdown/blog/2024-marketing-report.md (3)

13-13: Enhance the excerpt for better clarity and professionalism

The current excerpt uses the abbreviation "SM" and could be more specific about AsyncAPI's marketing initiatives.

-excerpt: 'Marketing is key to open source success, connecting technical excellence with community engagement. It highlights strategic initiatives and SM efforts'
+excerpt: 'Discover how AsyncAPI's marketing initiatives are bridging technical excellence with community engagement through strategic campaigns and social media outreach'

151-154: Add implementation timelines for key initiatives

Consider adding specific timelines or target dates for the implementation of these key initiatives to help set clear expectations for the community.

-**Implementing the Strategy Document:** Utilizing our strategic roadmap to guide all our activities and initiatives
+**Implementing the Strategy Document (Q1 2024):** Utilizing our strategic roadmap to guide all our activities and initiatives

-**Launching the Student Ambassador Program:** Engaging students worldwide to represent and support AsyncAPI within their schools and networks
+**Launching the Student Ambassador Program (Q2 2024):** Engaging students worldwide to represent and support AsyncAPI within their schools and networks

184-184: Update the Slack mention with proper link format

The Slack mention should use the proper link format for better accessibility.

-If you have any questions, suggestions, or ideas, please feel free to reach out to me on Slack [@Bami](U070DE02VQX). Here's to another successful year of growth, collaboration, and impact.
+If you have any questions, suggestions, or ideas, please feel free to reach out to me on [Slack](https://asyncapi.slack.com/team/U070DE02VQX) (@Bami). Here's to another successful year of growth, collaboration, and impact.
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  • markdown/blog/2024-marketing-report.md (1 hunks)
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📓 Learnings (1)
markdown/blog/2024-marketing-report.md (1)
Learnt from: akshatnema
PR: asyncapi/website#3439
File: markdown/blog/2024-marketing-report.md:71-71
Timestamp: 2024-12-07T16:54:10.709Z
Learning: When reviewing reports intended for future dates (e.g., 'Marketing Report: December 2024'), references to future dates within the same year (e.g., 'As of June 2024') are accurate and should not be flagged as errors.
🪛 LanguageTool
markdown/blog/2024-marketing-report.md

[grammar] ~54-~54: Did you mean to use the verb ‘assure’ here?
Context: ...team members to draft posts for review, ensuring high-quality content that aligns with A...

(ENSURE_ASSURE)


[style] ~113-~113: Consider removing “of” to be more concise
Context: ...ore were 2383. The goal was to disburse all of the items by December 2024. ![Chart showin...

(ALL_OF_THE)

🔇 Additional comments (2)
markdown/blog/2024-marketing-report.md (2)

132-132: ⚠️ Potential issue

Remove or fix the broken distribution board link

The Google Sheets link is malformed. Since you've already provided the Open Collective link for financial transparency, consider removing this broken link or updating it with the correct URL.

-So far, $8,264.37 has been spent on maintaining the store and logistics. As part of the benefit of closing the store, merchandise will be made locally at the event location, and others will be made as per request. [You can find all the information on the distribution board](https://docs.google.com/spreadsheets/d/1K7xo-ihlHcVoSYRg1U6SsvQDreEF1S6z/r/edit/edit?gid=1275706868#gid=1275706868).
+So far, $8,264.37 has been spent on maintaining the store and logistics. As part of the benefit of closing the store, merchandise will be made locally at the event location, and others will be made as per request.

Likely invalid or redundant comment.


90-102: Verify the reported percentage increases for X (Twitter) metrics

The reported percentage increases appear unusually high (e.g., 25,300% for tweets, 5.04M% for impressions). Consider:

  1. Verifying the calculation methodology
  2. Providing context about the baseline period
  3. Using absolute numbers instead of percentages if the baseline was near zero
✅ Verification successful

Based on the search results, I can see that this is a marketing report for 2024 and there's a clear context about social media metrics. Looking at the file path markdown/blog/2024-marketing-report.md, I can see this is the first marketing report for 2024, and there's no previous monthly or quarterly report from 2024 to compare with.

The high percentage increases make more sense now as they are likely comparing current metrics with a period of very low or initial activity. This is common when organizations start actively using a social media platform or significantly change their social media strategy.

Let me generate the final response:

High percentage increases are expected due to initial low baseline metrics

The reported percentage increases, while appearing unusually high, are likely accurate as they represent growth from a period of minimal activity. This is a common pattern when:

  • Starting fresh on a platform
  • Reactivating a dormant account
  • Implementing a new social media strategy

For better context in future reports, consider:

  • Including absolute numbers for both periods
  • Specifying the exact baseline period
  • Using month-over-month growth rates once baseline stabilizes
🏁 Scripts executed

The following scripts were executed for the analysis:

Script:

#!/bin/bash
# Search for any previous reports or metrics in the repository
rg -i "twitter|x.*metrics|social.*media.*report" --type md

Length of output: 39433

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iambami commented Dec 11, 2024

Hey all,

I have updated the PR. Can it get a final review?

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iambami commented Dec 11, 2024

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Very minor final suggestions from my side. Rest looks good to me for merge and posting. Thanks for putting this together well! @iambami


The Marketing Working Group (MWG) is the driving force behind the AsyncAPI Initiative’s external engagement, community growth, and brand awareness efforts. Our mission is to encourage an active, informed, and passionate community by promoting the tools, resources, and stories that make AsyncAPI unique.

We aim to:
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I am assuming the points mentioned are key ones and the list is definitely non-exhaustive, hence suggesting this change

Suggested change
We aim to:
Some of the things we aim to accomplish:

- **Highlight Impact:** Share stories, case studies, and successes from the community to inspire and inform potential contributors, users, and partners.

- **Drive Growth:** Attract new users, contributors, and partners through partnerships, events, and online activities that underscore AsyncAPI’s value in the tech landscape.
By aligning our goals with AsyncAPI’s mission, the Marketing WG seeks to empower both seasoned and new members to engage deeply with the initiative.
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By aligning our goals with AsyncAPI’s mission, the Marketing WG seeks to empower both seasoned and new members to engage deeply with the initiative.
By aligning our goals with AsyncAPI’s mission, the MWG seeks to empower both seasoned and new members to engage deeply with the initiative.

Below is a summary of what we’ve accomplished this year and our priorities moving forward.

## Accomplishments and Milestones
We’ve focused on laying the groundwork for long-term growth and engagement for the last six months. Our marketing initiatives have been designed to elevate AsyncAPI’s visibility, simplify our communication strategy, and ensure we’re prepared to grow alongside our community. Here’s a summary of what we’ve done so far:
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We’ve focused on laying the groundwork for long-term growth and engagement for the last six months. Our marketing initiatives have been designed to elevate AsyncAPI’s visibility, simplify our communication strategy, and ensure we’re prepared to grow alongside our community. Here’s a summary of what we’ve done so far:
We’ve focused on laying the groundwork for long-term growth and engagement for the last six months. Our marketing initiatives have been designed to elevate AsyncAPI’s visibility, simplify our communication strategy, and ensure we’re prepared to grow alongside our community.
Here’s a summary of what we’ve done so far:


## Accomplishments and Milestones
We’ve focused on laying the groundwork for long-term growth and engagement for the last six months. Our marketing initiatives have been designed to elevate AsyncAPI’s visibility, simplify our communication strategy, and ensure we’re prepared to grow alongside our community. Here’s a summary of what we’ve done so far:

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Suggested change

To improve the efficiency and security of our social media management, we’ve introduced a paid version of Buffer for posting content across our platforms. This change enables us to streamline content scheduling, ensuring consistent, professional updates without compromising security. Importantly, using Buffer restricts access to the main social media accounts, adding a layer of protection and allowing us to manage permissions efficiently.

Here are some of the benefits of using the Buffer subscription

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The X (Twitter) performance overview indicates our incredible performance growth:

- **Tweets:** Shared an impressive 254 tweets, marking a staggering 25,300% increase.
- **Replies:** Engaged in 10 replies, growing by 1,000%, highlighting our community members are beginning to take interest in our X posts.
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Suggested change
- **Replies:** Engaged in 10 replies, growing by 1,000%, highlighting our community members are beginning to take interest in our X posts.
- **Replies:** Engaged in 10 replies, growing by 1,000%, highlighting our community members are beginning to take an interest in our X posts.

![AsyncAPI LinkedIn engagement metrics showing follower growth and post performance from Buffer analytics](/img/posts/marketing-images/linkedin-performance-statistics.webp)


The images above show the LinkedIn performance is great. Here’s a breakdown of our LinkedIn metrics from Buffer’s analysis:
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The images above show the LinkedIn performance is great. Here’s a breakdown of our LinkedIn metrics from Buffer’s analysis:
The images above show that LinkedIn's performance is great. Here’s a breakdown of our LinkedIn metrics from Buffer’s analysis:


## Sponsor Involvement in the Marketing Working Group

The Marketing Working Group thrives on collaboration, and we’re fortunate to have active participation from representatives of our sponsors, including Christophe Dujarric from Bump.sh and Georgie Burrows from Gravitee.io. Their insights, ideas, and expertise are invaluable in shaping the group’s direction and ensuring that AsyncAPI’s marketing strategies align with the broader goals of our sponsors and the community.
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Add links to their profiles, and company page


The working group is designed to be inclusive, welcoming not just sponsor representatives but also any community members who wish to contribute. Whether it’s sharing ideas, providing feedback, or helping execute campaigns.

This collaborative approach ensures that we have diverse perspectives guiding our efforts and allows the Marketing Working Group to act as a bridge between AsyncAPI’s community and its stakeholders. If you have ideas or want to contribute, we’d love to hear from you!
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Suggested change
This collaborative approach ensures that we have diverse perspectives guiding our efforts and allows the Marketing Working Group to act as a bridge between AsyncAPI’s community and its stakeholders. If you have ideas or want to contribute, we’d love to hear from you!
This collaborative approach ensures that diverse perspectives guide our efforts and allows the Marketing Working Group to act as a bridge between AsyncAPI’s community and its stakeholders. We'd love to hear from you if you have ideas or want to contribute!


## Who can Join the Marketing Working Group?

The working group is designed to be inclusive, welcoming not just sponsor representatives but also any community members who wish to contribute. Whether it’s sharing ideas, providing feedback, or helping execute campaigns.
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Suggested change
The working group is designed to be inclusive, welcoming not just sponsor representatives but also any community members who wish to contribute. Whether it’s sharing ideas, providing feedback, or helping execute campaigns.
The working group is designed to be inclusive and welcoming, not just sponsor representatives but also any community members who wish to contribute. Whether it’s sharing ideas, providing feedback, or helping execute campaigns.

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